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The problem definition process for marketing research problem

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The problem definition process for marketing research problem

  1. 1. My presentation Topic: Process of Problem Identification Name: Md. Shafin Islam ID: 141-11-139
  2. 2. The Problem Definition Process
  3. 3. Before found a problem: 1. Discussion with Decision Maker 2. Interviews with Experts 3. Secondary Data Analysis 4. Qualitative Research
  4. 4. Environmental Context of the Problem
  5. 5. Step 1: Problem Definition Management Decision Problem Marketing Research Problem Management Decision Problem: The problem confronting the decision maker . It ask what the decision maker need to do. Marketing Research Problem: A problem that entails determining what information is needed and how it can be obtained in the most feasible way.
  6. 6. Step 2: Approach to the Problem • Objective/Theoretical Foundations • Analytical Model: Verbal, Graphical, Mathematical • Research Questions • Hypotheses • Specification of Information Needed
  7. 7. Step 3: Research Design It specifies the details of the procedures necessary for obtaining the information needed to Structure and solve marketing research problem.

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