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SOCIAL MEDIA 101:
Champaign County
Chamber Workshop
Our Plan For Today:
                A. Your Thoughts on
                    Social
                B. Why Social Matters
                C. Facebook 101
                D. Twitter 101
                E. YouTube 101
                F.  Blogging 101
                G. Question & Answer

            TODAY’S TWITTER
            HASHTAG:
            #champaignohio101
Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.

Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management
YOUR THOUGHTS ON SOCIAL?
WHAT IS SOCIAL MEDIA?
        • Social Media is an open,
        interactive, conversational
        communications tool based online

        • Social media changes the way we
        communicate from one-way and
        top-down to two-way, bottom-up

        • Social media moves
        communication from a monologue
        to a dialogue.
WHY DOES SOCIAL MATTER?
“Social media means that
consumers have been given a
 larger seat at the table, and
 they are never going back.”
  -@bobinmotion, random guy on
             Twitter	
  
               	
  
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
FACEBOOK 101
FACEBOOK 101
With over 700 million users, Facebook is the world’s
largest social network. It’s the ultimate connecter allowing
users to connect online through updates, blogs, photos,
games and much more.
Advantages

-Access to a huge and diverse audience – Facebook’s largest
user base is 35-54
-Ability to share multiple types of content including photos,
video and text
-Users spend more time on Facebook than any other website
on the web – so why not be there?

Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible
FACEBOOK 101
          THREE WAYS TO
          MARKET YOUR BRAND
          ON FACEBOOK:

          1.  USE PHOTOS &
              VIDEOS
          2.  EVENTS & NOTES
          3.  FACEBOOK
              QUESTIONS
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
FACEBOOK QUESTIONS
Champaign County Chamber Social Media 101 & 201 Presentations
UTILIZE THE TOOLS!
-Update your status consistently
-Post Photos
-Add helpful links
-Post Videos
-Ask Questions
TWITTER 101
Champaign County Chamber Social Media 101 & 201 Presentations
TWITTER 101
The world’s fastest growing social network that allows you
to send short messages, called “tweets,” to your friends or
“followers.” You can follow others and receive their tweets
in real time.

Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both
locals and influential's
Tips

Be a resource - success on Twitter is achieved through
valuable and interesting content
Listen – before saying anything, follow others in your
community to gauge what the conversation is like
TWITTER SEARCH & THE POWER
        OF LISTENING

    Tools you can use:
  Hootsuite, Twitter Search,
         Tweetchat
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
YOUTUBE 101
YOUTUBE 101
With over 1 billion views per day, YouTube is by far the
largest video sharing site on the web. In addition, it’s the
second most popular search engine ahead of both Yahoo
and Bing.

Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any
tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV,
etc.

Tips
Don’t create a goal of “let’s go viral.”
It almost never works that way.
	
  
Champaign County Chamber Social Media 101 & 201 Presentations
BLOGGING 101
BLOGGING 101
Over the last ten years blogging has gone from “what
the heck is a blog?” to “do you have a blog?”

Advantages
When Twitter or Facebook is too limiting, a blog give you the
chance to expand on a topic
A good blog encourages conversation and if successful, can
really improve overall engagement

Tips
Think long-term – It typically takes a long time to achieve
blog success
Try to add personality to your writing
COLLABORATION
Q&A
TIME!
NEXT STEPS:
>Decide	
  what	
  works	
  for	
  you	
  
  >Know	
  your	
  audience	
  
      >Be	
  proac7ve	
  
     >Train	
  &	
  educate	
  
 >Measure	
  success/failure

                CONTACT ME:
             shane@greatheightspr.com
             Twitter.com/shanehaggerty
SOCIAL MEDIA 201:
Champaign County
Chamber Workshop
Our Plan For Today:
                A. Your Thoughts on
                    Social
                B. The Shift to Social
                    Business
                C. Facebook for Business
                D. Twitter for Business
                E. Human Business Teams
                F.  Other Tools
                G. Question & Answer

            TODAY’S TWITTER
            HASHTAG:
            #champaignohio201
Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.

Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management
YOUR THOUGHTS ON SOCIAL?
THE SHIFT TO SOCIAL BUSINESS
“The	
  world's	
  leading	
  companies	
  are	
  realizing	
  
 that	
  a	
  solid	
  grasp	
  of	
  social	
  technologies	
  and	
  
 social	
  plaCorms,	
  along	
  with	
  the	
  concepts	
  of	
  
  authen7city,	
  transparency,	
  and	
  trust	
  will	
  
  become	
  cri7cal	
  to	
  building	
  global	
  brands,	
  
transforming	
  product	
  development,	
  enabling	
  
  real-­‐7me	
  customer	
  service,	
  and	
  fostering	
  
 social	
  collabora7on	
  with	
  customers	
  and	
  key	
  
                          stakeholders.”	
  
                           -­‐Beverly	
  Macy	
  
                 CEO,	
  Gravity	
  Summit	
  LLC	
  
THE SHIFT TO SOCIAL BUSINESS

Bottom Line: Social Business is all
about removing communication
     barriers and deepening
  relationships with customers.
FACEBOOK FOR BUSINESS
FIVE WAYS TO MARKET
YOUR BRAND ON
FACEBOOK:

1.  USE PHOTOS & VIDEOS
2.  LIKES
3.  FACEBOOK QUESTIONS
4.  FACEBOOK PLACES
5.  GROUPS
“Though'ul	
  and	
  engaging	
  photos	
  are	
  a	
  cri4cal	
  
  component	
  to	
  our	
  Facebook	
  Page,”	
  says	
  Joel	
  
     Frey,	
  Travelocity’s	
  senior	
  public	
  rela4ons	
  
                             manager.	
  	
  
 “When	
  the	
  Roaming	
  Gnome	
  aDends	
  an	
  event	
  
   like	
  the	
  Balloon	
  Fiesta	
  in	
  Albuquerque,	
  our	
  
social	
  media	
  team	
  definitely	
  wants	
  our	
  fans	
  to	
  
chuckle	
  at	
  his	
  an4cs,	
  but	
  we	
  also	
  want	
  them	
  to	
  
 imagine	
  themselves	
  taking	
  a	
  balloon	
  ride	
  one	
  
  day	
  and,	
  hopefully,	
  using	
  Travelocity	
  to	
  help	
  
         them	
  turn	
  that	
  dream	
  into	
  reality.”
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Consumer	
  Review	
  Groups:	
  Invite	
  members	
  to	
  par7cipate	
  in	
  private	
  
group	
  sessions	
  via	
  the	
  New	
  Groups.	
  It’s	
  a	
  win-­‐win	
  for	
  both	
  par7es	
  
because	
  par7cipants	
  will	
  feel	
  more	
  at	
  home	
  in	
  a	
  familiar	
  
environment,	
  which	
  may	
  make	
  them	
  more	
  likely	
  to	
  par7cipate	
  and	
  
provide	
  higher	
  quality	
  feedback.	
  
	
  
Event	
  Groups:	
  If	
  you	
  host	
  networking	
  events,	
  conferences	
  or	
  
seminars,	
  consider	
  leSng	
  par7cipants	
  know	
  prior	
  to,	
  or	
  following,	
  
the	
  event	
  that	
  you’ve	
  created	
  a	
  group	
  for	
  further	
  discussion.	
  
	
  
Live	
  Chats:	
  New	
  Groups	
  feature	
  group	
  chat.	
  Brands	
  and	
  marketers	
  
that	
  maintain	
  groups	
  should	
  consider	
  invi7ng	
  company	
  figureheads	
  
to	
  par7cipate	
  with	
  customers	
  and	
  fans	
  in	
  live	
  group	
  chats.	
  You	
  
could	
  either	
  schedule	
  live	
  chats	
  or	
  have	
  a	
  recognizable	
  personality	
  
drop	
  in	
  unannounced.	
  
	
  
Source:	
  Mashable	
  
Your	
  goal,	
  by	
  and	
  
large,	
  should	
  be	
  to	
  
inspire	
  in-­‐store	
  
customers	
  to	
  share	
  the	
  
“I	
  was	
  here”	
  message	
  
with	
  a	
  place	
  checkin	
  
that	
  gets	
  distributed	
  to	
  
their	
  Facebook	
  friends	
  
and	
  posted	
  to	
  your	
  
Place	
  Page.	
  	
  
	
  
Source:	
  Mashable	
  
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
TWITTER FOR BUSINESS
FIVE WAYS TO ESTABLISH
YOUR BRAND ON TWITTER:

1.    MARKET RESEARCH
2.    REWARD LOYALTY
3.    SHARE EXPERTISE
4.    RUN DEALS & PROMOTIONS
5.    RECEIVE CUSTOMER
      COMPLAINTS
“If	
  you	
  really	
  want	
  to	
  use	
  TwiDer	
  for	
  market	
  
research,	
  create	
  a	
  list	
  of	
  your	
  biggest	
  brand	
  
advocates	
  and	
  loudest	
  brand	
  naysayers	
  and	
  hang	
  
on	
  their	
  every	
  word	
  —	
  even	
  if	
  that	
  means	
  reading	
  
up	
  on	
  their	
  weekend	
  ac4vi4es.	
  If	
  you	
  can	
  get	
  into	
  
the	
  minds	
  and	
  lives	
  of	
  the	
  people	
  you’re	
  trying	
  to	
  
serve,	
  you’ll	
  have	
  a	
  beDer	
  idea	
  of	
  what	
  your	
  
customer	
  wants.”	
  
-­‐Mashable	
  
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
HUMAN BUSINESS TEAMS
TWO WAYS TO BUILD A
HUMAN BUSINESS TEAM:

1.  USE CUSTOMERS
2.  USE EMPLOYEES
COLLABORATION
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
WAYS TO REWARD CUSTOMERS
1.  SAY THANKS
2.  ACCEPT IDEAS &
    SUGGESTIONS
3.  CONTENT CREATION
    CONTESTS
4.  INVOLVE CUSTOMERS
    IN ADS
5.  ONLINE-ONLY
    OFFERS
6.  STICKERS, BADGES,
    PINS
NEXT STEPS:
>Decide	
  what	
  works	
  for	
  you	
  
  >Know	
  your	
  audience	
  
      >Be	
  proac7ve	
  
     >Train	
  &	
  educate	
  
 >Measure	
  success/failure

                CONTACT ME:
             shane@greatheightspr.com
             Twitter.com/shanehaggerty

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Champaign County Chamber Social Media 101 & 201 Presentations

  • 1. SOCIAL MEDIA 101: Champaign County Chamber Workshop
  • 2. Our Plan For Today: A. Your Thoughts on Social B. Why Social Matters C. Facebook 101 D. Twitter 101 E. YouTube 101 F.  Blogging 101 G. Question & Answer TODAY’S TWITTER HASHTAG: #champaignohio101
  • 3. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management
  • 5. WHAT IS SOCIAL MEDIA? • Social Media is an open, interactive, conversational communications tool based online • Social media changes the way we communicate from one-way and top-down to two-way, bottom-up • Social media moves communication from a monologue to a dialogue.
  • 6. WHY DOES SOCIAL MATTER?
  • 7. “Social media means that consumers have been given a larger seat at the table, and they are never going back.” -@bobinmotion, random guy on Twitter    
  • 11. FACEBOOK 101 With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages -Access to a huge and diverse audience – Facebook’s largest user base is 35-54 -Ability to share multiple types of content including photos, video and text -Users spend more time on Facebook than any other website on the web – so why not be there? Tips Content is King – interesting content is very important Integrate photos and video whenever possible
  • 12. FACEBOOK 101 THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS & VIDEOS 2.  EVENTS & NOTES 3.  FACEBOOK QUESTIONS
  • 18. UTILIZE THE TOOLS! -Update your status consistently -Post Photos -Add helpful links -Post Videos -Ask Questions
  • 21. TWITTER 101 The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time. Advantages Very mobile and fast Ability to easily expand your network by connecting with both locals and influential's Tips Be a resource - success on Twitter is achieved through valuable and interesting content Listen – before saying anything, follow others in your community to gauge what the conversation is like
  • 22. TWITTER SEARCH & THE POWER OF LISTENING Tools you can use: Hootsuite, Twitter Search, Tweetchat
  • 26. YOUTUBE 101 With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing. Advantages If you’re trying to engage a younger audience, this is the place Interesting video can increase engagement of almost any tactic YouTube videos can be used on Facebook, a blog, Twitter, TV, etc. Tips Don’t create a goal of “let’s go viral.” It almost never works that way.  
  • 29. BLOGGING 101 Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?” Advantages When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic A good blog encourages conversation and if successful, can really improve overall engagement Tips Think long-term – It typically takes a long time to achieve blog success Try to add personality to your writing
  • 32. NEXT STEPS: >Decide  what  works  for  you   >Know  your  audience   >Be  proac7ve   >Train  &  educate   >Measure  success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty
  • 33. SOCIAL MEDIA 201: Champaign County Chamber Workshop
  • 34. Our Plan For Today: A. Your Thoughts on Social B. The Shift to Social Business C. Facebook for Business D. Twitter for Business E. Human Business Teams F.  Other Tools G. Question & Answer TODAY’S TWITTER HASHTAG: #champaignohio201
  • 35. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management
  • 36. YOUR THOUGHTS ON SOCIAL?
  • 37. THE SHIFT TO SOCIAL BUSINESS
  • 38. “The  world's  leading  companies  are  realizing   that  a  solid  grasp  of  social  technologies  and   social  plaCorms,  along  with  the  concepts  of   authen7city,  transparency,  and  trust  will   become  cri7cal  to  building  global  brands,   transforming  product  development,  enabling   real-­‐7me  customer  service,  and  fostering   social  collabora7on  with  customers  and  key   stakeholders.”   -­‐Beverly  Macy   CEO,  Gravity  Summit  LLC  
  • 39. THE SHIFT TO SOCIAL BUSINESS Bottom Line: Social Business is all about removing communication barriers and deepening relationships with customers.
  • 41. FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS & VIDEOS 2.  LIKES 3.  FACEBOOK QUESTIONS 4.  FACEBOOK PLACES 5.  GROUPS
  • 42. “Though'ul  and  engaging  photos  are  a  cri4cal   component  to  our  Facebook  Page,”  says  Joel   Frey,  Travelocity’s  senior  public  rela4ons   manager.     “When  the  Roaming  Gnome  aDends  an  event   like  the  Balloon  Fiesta  in  Albuquerque,  our   social  media  team  definitely  wants  our  fans  to   chuckle  at  his  an4cs,  but  we  also  want  them  to   imagine  themselves  taking  a  balloon  ride  one   day  and,  hopefully,  using  Travelocity  to  help   them  turn  that  dream  into  reality.”
  • 45. Consumer  Review  Groups:  Invite  members  to  par7cipate  in  private   group  sessions  via  the  New  Groups.  It’s  a  win-­‐win  for  both  par7es   because  par7cipants  will  feel  more  at  home  in  a  familiar   environment,  which  may  make  them  more  likely  to  par7cipate  and   provide  higher  quality  feedback.     Event  Groups:  If  you  host  networking  events,  conferences  or   seminars,  consider  leSng  par7cipants  know  prior  to,  or  following,   the  event  that  you’ve  created  a  group  for  further  discussion.     Live  Chats:  New  Groups  feature  group  chat.  Brands  and  marketers   that  maintain  groups  should  consider  invi7ng  company  figureheads   to  par7cipate  with  customers  and  fans  in  live  group  chats.  You   could  either  schedule  live  chats  or  have  a  recognizable  personality   drop  in  unannounced.     Source:  Mashable  
  • 46. Your  goal,  by  and   large,  should  be  to   inspire  in-­‐store   customers  to  share  the   “I  was  here”  message   with  a  place  checkin   that  gets  distributed  to   their  Facebook  friends   and  posted  to  your   Place  Page.       Source:  Mashable  
  • 50. FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER: 1.  MARKET RESEARCH 2.  REWARD LOYALTY 3.  SHARE EXPERTISE 4.  RUN DEALS & PROMOTIONS 5.  RECEIVE CUSTOMER COMPLAINTS
  • 51. “If  you  really  want  to  use  TwiDer  for  market   research,  create  a  list  of  your  biggest  brand   advocates  and  loudest  brand  naysayers  and  hang   on  their  every  word  —  even  if  that  means  reading   up  on  their  weekend  ac4vi4es.  If  you  can  get  into   the  minds  and  lives  of  the  people  you’re  trying  to   serve,  you’ll  have  a  beDer  idea  of  what  your   customer  wants.”   -­‐Mashable  
  • 56. TWO WAYS TO BUILD A HUMAN BUSINESS TEAM: 1.  USE CUSTOMERS 2.  USE EMPLOYEES
  • 61. WAYS TO REWARD CUSTOMERS
  • 62. 1.  SAY THANKS 2.  ACCEPT IDEAS & SUGGESTIONS 3.  CONTENT CREATION CONTESTS 4.  INVOLVE CUSTOMERS IN ADS 5.  ONLINE-ONLY OFFERS 6.  STICKERS, BADGES, PINS
  • 63. NEXT STEPS: >Decide  what  works  for  you   >Know  your  audience   >Be  proac7ve   >Train  &  educate   >Measure  success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty