Role of IT in HR and Marketing description

1. Presented by-
Shagun Gupta

2. Information Technology (IT)
Information technology (IT) is the use of any
computers, storage, networking and other
physical devices, infrastructure and processes
to create, process, store, secure and exchange
all forms of electronic data.

3. Human resource management (HR) is
the management of human resources. It is a
function in the organizations designed to
maximize employee performance in service of
an employer's strategic objectives.
Human resource management (HR)

4. E-HRM is the integration of all HR systems and
activities using the web based technologies.
Simply, when HR uses the Internet or related
technologies to support their activities,
procedures, processes, then it becomes an e-
HRM.
E-HRM

5. Types of E-HRM

6. E-HRM Activities

7. Role of E-HRM
 Building A Higher Internal Profile
More Transparency
Improve Services
Achieving Organizational Goals
Support System
Dynamic Workflow
 Virtual Teams
 Standardization

8. Marketing
Marketing are activities of a company
associated with buying and selling a product or
service. It includes advertising, selling and
delivering products to people.

9. Role of IT in Marketing
 CRM
 Digital Marketing
 Internet Marketing
 Mobile Marketing

10. Customer relationship management (CRM) is a
term that refers to practices, strategies and
technologies that companies use to manage and
analyze customer interactions and data throughout
the customer lifecycle, with the goal of improving
business relationships with customers, assisting in
customer retention and driving sales growth.
Customer relationship management

11. Features of CRM
CRM
Marketing
automation
Sales force
automation
Contact
canter
automation
Relocation
Technology

12. Digital marketing is the promotion of products or
brands via one or more forms of electronic media
and differs from traditional marketing in that it
involves the use of channels and methods that
enable an organization to analysis marketing
campaigns and understand what is working and
what isn't – typically in real time.
Digital marketing

13. Internet marketing, or online marketing, refers to
advertising and marketing efforts that use the
Web and email to drive direct sales via electronic
commerce, in addition to sales leads from Web
sites or emails.
Internet marketing

14. Mobile marketing is promotional activity designed
for delivery to cell phones, smart phones and other
handheld devices, usually as a component of a
multi-channel campaign.
Mobile marketing

15. IT Helps in Decision Making
ESS (Executive Support System)
DSS (Decision support system)
MIS (Management information system)

19.  Human resource management function
does not involve–
A. Recruitment
B. Selection
C. Cost Control
D. Training
Ans. Cost Control

20.  Human resource Management helps improve
A. Production
B. Productivity
C. Profit
D. Power
Ans. Productivity

21.  The major components of marketing mix are
A. Product
B. Price
C. Place
D. All of these
Ans. All of these

22.  key elements to a successful CRM
initiative :
A. People
B. Process, and
C. Technology
D. All
Ans. All

23.  Example of E-Recruitment-
A. Flip-kart
B. Amazon
C. Naukri Hub
D. None
Ans. Naukri Hub