Frooti mango drink!

1. FROOTI MANGO
DRINK
GROUP MEMBERSSHAHBAAZ AHMED
RAJNI VASHISHT
SALONI
SHRAVAN
SWATI

3. INTRODUCTION

FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD

LARGEST SELLING MANGO DRINK.

PACKING

TASTE

EXPORT

ENDORSEMENT

CONCEPT AND CLIMAX

4. BRAND PROFILE

FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI.

LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS.

BEST KNOWN FOR PARLE-G.

THREE MAJOR BUSINESS-

1. BEVERAGES (APPY FIZZ, FROOTI)
2. WATER (BAILLEY)
3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)

5. THEME

CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.

STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING
CHILDREN.

FOCUS ON EVERY AGE GROUP.

6. LOGICAL APPEAL

MASS APPEAL

BRAND POWER.

CLIMATE FACTOR.

7. EMOTIONAL CONNECT

TAGLINE- “MANGO FROOTI, FRESH AND JUICY”

CHANGED TO “ JUICE UP YOUR LIFE”.

REPOSITIONING TO OLD TAGLINE.

GROWTH OF ADULT CONSUMERS IN THE MARKET.

8. OVERALL IMPACT
MARKETING GROWTH OF 40% IN THE BEVERAGES.

STRONG COMPETITOR TO SLICE, MAAZA.

ALTERNATIVES TO COKE AND PEPSI.

SOCIAL VISIBILITY-

1. YOUTUBE ACCOUNT INCREASED BY 600%

2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.