3. Types of Store Retail
Department Stores
Specialist Stores
Categories Killers
Convenience Stores
Supermarkets, Superstores and Hypermarkets
Catalogue Shops
Discount Stores
Factory Outlets
4. Department Stores
A department store is a multi-level store (at one time six or
seven stories were common, but today there tend to be
from two to three stories).
Department stores offers width and depth in the product
range so that almost every shopping need can be met.
Department stores in principal cities around the world are
not only retailers; they also act as tourist attractions and
sources of entertainment.
5. Specialist Stores
Specialist stores are smaller, in line with the size of the
product range offered.
The majority of stores found in shopping centres or
central retail areas are specialist stores.
Specialist store targets a narrowly defined customer
market segment.
6. Category Killers
The term category killer, which originated in the USA
Category Killers is described as a large specialist retailer
that is typically found in an out-of town or edge-of-town
retail park or site.
7. Convenience Stores
Convenience Stores generally apply this criteria to this format:
self service.
1,000-3,000 sq ft selling area.
Parking facilities.
Open 7 days a week.
A wide range of goods.
9. Supermarkets, Superstores & Hypermarkets a store concept
imported from the USA in the twentieth century.
It is based on principal method ‘every day goods'.
Instead of requesting products over a counter, It allowed the
customer to get involved with the product prior to purchase.
The space and labour-saving factors allowed retailers to offer
a wider choice of product at lower prices.
Supermarkets,
superstores and hypermarkets can be
considered in the same 'family' of retail format, in that the
stores are self-service
10. Catalogue Stores
In Catalogue Stores very little product is displayed in the outlet in
comparison to the range as a whole.
The catalogues are available for customers to browse through.
In today's era of flexible shopping methods, the catalogue shop is a
cost-effective way.
The format, however, introduces some problems in terms of product
interaction and display, because of the reliance on the catalogue for
representation rather than 'real' products.
11. Discount Stores
A discount store is a retailer that sells merchandise at a price
level that is lower than 'typical high-street stores'.
Discount Stores uses an everyday low pricing policy, where
prices remain constantly low, rather than a high-low pricing
policy where prices only drop at promotion times.
12. Factory Outlets
Factory outlet retailers offer customers a range of seconds-
quality and/or previous season's goods.
Factory outlets gives manufacturers and retailers an
opportunity to sell off unwanted merchandise without
damaging the image of the main product or retail brand,
It allows accessibility to customers who might not normally
be able to afford the brands.
13. Types of Non-Store Retail
Mail Order
Direct Selling
Personal Retailing
Telesales
Internet Retailing
14. Mail Order
Mail order retailers rely on printed media as the basis for
their format.
Catalogues are sent to consumers who order from the
catalogue either by telephone, by post or online.
15. Direct Selling
Direct selling is the term used to describe one-to-one
proactive offers from producers to consumers.
16. Personal Retailing
Under Personal Retailing sellers not only earn
commission on sales, but also on the people they
persuade to join the organization.
17. Telesales
Product offerings are made by a personal telephone
call from a seller to a consumer.
The telephone is a common method of consumer
response to non-store retail offerings and so with call
centers playing an increasingly major part in many
retail transactions.
18. Internet Retailing
The internet provides a channel of discovery for the
consumer, and a way of providing home shopping services
for a wider target market for the retailer.
The internet is also an efficient homeshopping
device, enabling time-poor or less mobile consumers to
order and take delivery of routinely purchased items such
as basic groceries and household items.