1. COMMUNICATING
IN 2 MINUTES

2. COMMUNICATING
IN 2 MINUTES

3. COMMUNICATING
IN 2 MINUTES
David Moore Sebastianna Skalisky
Senior Web Communication Developer Web Communication Designer

4. COMMUNICATING
IN 2 MINUTES
Moore &
sskalisk
A New Crime drama coming this fall to FX

5. A New Crime drama coming this fall to FX

7. CONTENT
FIRST

8. Designers may no longer control the
visual experience.
Jeffrey Zeldman - 2012
Web Standards Pioneer

9. Designers may no longer control the
visual experience.
(And maybe we never did.)
Jeffrey Zeldman - 2012
Web Standards Pioneer

17. How long will users stay on a Web
page before leaving?
NOT LONG

18. How long will users stay on a Web
page before leaving?
2012: 806,074
approx. 1-10 seconds

20. RIGHT

21. RIGHT User

22. RIGHT

23. RIGHT Content

24. RIGHT

25. RIGHT Time

26. By 2015 more U.S. Internet users will access
the Internet through mobile devices than
through PCs or other wireline devices.
http://www.idc.com/getdoc.jsp?containerId=prUS23028711

27. Losing 80% of your screen space forces you
to focus...You need to know what matters
most.
Luke Wroblewski - 2010
http://www.lukew.com/ff/entry.asp?1117

28. START NOW

29. START NOW

30. START NOW
Put Your Content First.

31. START NOW
Put Your Content First.
Audit Your Content.

32. START NOW
Put Your Content First.
Audit Your Content.
Regularly Review Content.

33. If you had 2 minutes*
TO COMMUNICATE
what would you say?
*12 times longer than 58.61% of visitors spend on pages at haverford.edu