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1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin
relationto benefits(promotion,
extensionofincome & outlets,
synergy opportunitiesand
strategiesusedby producers to
benefitlabel and artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist,
record label and audience
Promotional Adele isone of the mostfamous
singersinthe worldpromoting
herself indifferentways. Adele
postsher musicvideoon
YouTube like everyotherartist.
Her mostpopularsongshave
gottenover90 millionviewsand
gettingpopularfrompeople
sharingitand likingitmakingit
more popular.AlsoAdele has
appearedindifferentpartsof the
mediatopromote herself,for
example she sangthe song
Skyfall forthe newJamesbond
movie calledSkyfall.Hersong
was the maintheme itpromoted
herself inabigway alongwith
the movie itself.Adele doesn’t
reallydocollaborationswith
otherartistsbut she has
appearedina lotof award and
live shows suchasthe NRJ
awardsor at the royal alberthall.
Alsoappearingintalksshowsin
Americasingingthispromotes

2. Music VideoPurposesAnalysis
herin a bigway. Adele isalsoin
the social mediahavingtwitter
account usingitto announce
songsand tell bignews
promotinghermusic.She has
alsopromotedherself bybeingin
mediaTV such as the late late
showinAmericaand dida video
withJamescordenandthe video
theymade became verypopular
on YouTube.
Extensionof
income
Music videoscanhelppromote a
bandor artistlongafterthe
single oralbumhad been
released.There are some people
whorememberedyearslater
solelybecause of their
memorable musicvideo,for
example Michael Jackson’s
Thriller. AndIthinkAdele has
one of those musicvideosthat
are veryiconicmaybe notas
iconicas thrillerorGangnam
style butpopularenoughlike
Adele- Hello. Adeleinhermost
popularmusicvideousesflip
phone in2015 whichisunusual
for thistime obviouslyitwas
meantfor some sortof narrative
for the musicvideobutwasalso
a product placement.They
settledona phone thatisso
outdatedandso non-smartthat

3. Music VideoPurposesAnalysis
nobodycouldmistake itfora
sponsoredprop. Soshe didn’t
make moneyof product
placementbutstill itgota lotof
attentionandthe proof ison the
numberof viewsitmade which
she got a lot more income from
YouTube videos.Adele’smusic
has beenusedeverywhere onTV
or in small partiesasbackground
musicpeople sharingitand
viewsjustgettingbigger.And
watchingmusicvideoswill
encourage people tobuyhis
albumswhichhe will getmore
income fromthanthe YouTube
video.Herprofile will increase
creatingmore audiencesforhis
concertsand festivalsmaking
more money.
Extensionof
outlets
Adele hasalsohasher musicon
Spotifysofansor people
browsingcanlistentohermusic
freelyandmaybe share itto
otherpeople. Extensionof
income isuseda lotwithwithin
musicvideosinorderto extend
an artist/recordcompanies
income otherthanthe amount of
recordssold. Adele alsohasher
ownwebsite withnothingbut
linkstoher social mediaand
storesto buyher musicfullyto
http://adele.com/

4. Music VideoPurposesAnalysis
promote herand to showyou
where tobut herstuff.Onlyher
social mediaiswhere yousee
herpersonalityand
announcements.YouTube isone
of the biggestoutletsinthe
worldwhere millionsof people
watch musicvideosforfree.And
it’spopularenoughthatthese
daysbig artistslike Adelehave
theirownYouTube account with
videoaboutcareer.Adele
doesn’thave herown
merchandise store buthasstores
onlyforher musicsuch the CD’s,
Vinyl’s,Ticketsandsuch.These
productsare alwaysbeing
changedand announced onher
social networkingaccountsso
the accessiblyisveryeasyasyou
can use about anyother device
like phone,computer,table to
access this.
Synergy Synergyiswhentwoforcesjoin
togetherwithinsomethingin
orderto create a bettereffect
comparedto if the forceswere
workingontheirown. Adele did
thisby teamingupwiththe film
Skyfall bycreatingandsinging
the maintheme songto the film.
Theywere bothpublicisedonthe
bigscreenand inYouTube by the

5. Music VideoPurposesAnalysis
musicvideo.Theybothworked
togethertocreate the final
productand nowfans of the
movie couldbe interestedin
Adele andfansof Adele couldbe
interestedinthe film, promoting
each other.
Producers
strategies
There are differentpotential
producersthe majorlabel,the
independentmusiclabel andthe
artist.There are varietyof
strategiesthatproducersuse in
orderto encourage singles,
albums,tours,promotion,
merchandise andetc. Adele is
signedtoa major independent
record label ColumbiaRecords
an Americanrecordlabel,owned
by SonyMusic Entertainment.
But Adele’smainrecordlabel is
XL Recordingsininthe United
Kingdom.Theirstrategyismainly
online togeta strong presence
so theycan make more profit
throughadvertising.Theyuse
the online platformVEVOon
YouTube whichisverypopular
on listeninganartistsor band’s
music.Theymake moneyon
advertseachvideobefore it
starts and VEVOoffersmusic
videotomajorrecord labelslike
Sonymusicentertainment.

6. Music VideoPurposesAnalysis