Google Marketing Strategy 2014 - Learn the secret behind 12 MUST USE FREE Google tools for Business. Explore the origin of google, How Google Works and the importance of the 12 amazing google tools to get ranked in Google 1st Page!
Google Marketing Strategy 2014 | 12 MUST USE FREE tools for Business
1. MARKETING
FOR BUSINESS 2014 SEMINAR
COACH: SHAKIRAH ABDUL KARIM
Organizers
Supported by
23 December 2013
thanks
2. PENJENAMAAN MEDIA SOSIAL
& PEMASARAN INTERNET
International Master Certified Online Marketing Specialist
Founder@ CEO | Coach & Speaker
Facebook.com/MindaTrafik
Founder of “Branding Muslim Women”
Muslim Women Professional Community
Facebook.com/BrandingMuslimWomen
23 December 2013
thanks
9. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
23 December 2013
11. Free net-search services
More than 120 languages
Generates about 97 percent of its revenue through online advertisements
(Google Adwords and Adsense)
Google brand is valued at USD 100 billion, making it the world’s
first ‘one-hundred billion brand.’
Developed by Stanford PhD students, Larry Page and Sergey Brin
from in computer science in 1998
Based on their research project on “The Anatomy of a Large-scale
Hypertextual Web Search Engine.”
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12. “The perfect search engine
would understand
EXACTLY what you mean
And give back
EXACTLY what you want”
-Larry Page
Co-founder & CEO
23 December 2013
18. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
23 December 2013
26. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
23 December 2013
27. Power of SEO
[Search Engine
Optimization]
Get listed in Google
1st page
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28. CASE STUDY: SEO (Search Engine
Optimization)
From #140 ranking to #2 in 3days
Traffic Increase of 500%
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29. Pageviews Boost From 3K to 17K
Less than 1 Year
Increase +400%
23 December
2013
Online Marketing Specialist/Consultant
1st In Malaysia – Web Analytics & SEO Authorized Consultant
30. Revenue of RM8K
23 December
2013
Online Marketing Specialist/Consultant
1st In Malaysia – Web Analytics & SEO Authorized Consultant
32. Keyword Types
Branded Keyword
Business brand or your name
Example: Minda Trafik, Brotherhood Arts, Shakirah Karim
Event-Trigger Keyword
Event/function during certain time period
Example: BMW Seminar, Karnival Jom Ke Felda, Technopreneur
Day
General Keyword
Service / product / problem statement specific terms
Example: “bathroom design”, “how to avoid sunburn”
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013
42. Google ranks Web Pages
NOT Web sites
Think Wikipedia.
Every important page is a traffic
generator in Google for its own
specific keywords.
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54. Google Keyword Research
1) Research what’s on demand & supply (Monthly)
Tool: Google Adwords Keyword Planner
Tips:
High Demand
+
Low
Competition
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55. Google Keyword Research
2) Know what’s Latest on Trending (Daily)
Tool: Google “Suggest” & “Searches Related”
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56. Google Keyword Research
3) Trending (Upwards or Downwards)
Tool: Google Trends (http://www.google.com.my/trends)
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60. METHODS
Get your business on Google
http://bit.ly/google-places-link
Video Marketing
www.youtube.com
Authorship/Authority Site
https://plus.google.com/
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61. Google Places (LOCAL)
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013
62. Google Places (LOCAL)
Free Directories:
- Yahoo Local (http://listings.local.yahoo.com/csubmit/)
- Yahoo Small Business: http://smallbusiness.yahoo.com/locallistings/basic-listing/
- Google Local (http://www.google.com/local/add/)
- Bing Local (https://www.bingplaces.com/)
- Ask City (http://www.ask.com/local)
- Yelp (data on this site feeds Bing and Yahoo)
(https://biz.yelp.com/support)
- LinkedIn (http://www.linkedin.com/company/add/show)
Google For: “free malaysia directory listings for businesses”
23 December 2013
71. Activity #1 : Choose Keywords
Determinet the right KEYWORD (KATA KUNCI) For Your Business
Branded Keyword :
•__________________________
•__________________________
•__________________________
General Keyword :
•__________________________
•__________________________
•__________________________
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013
72. Activity #2 : Google Places (Local)
Submit your details (with previous chosen KEYWORDS) into Google
Places Local and submit SAME INFO to directories
Brand Name:
___________________________
Your contact & Address/Location (do include cities, town which
your target customers live at):
_________________________________________
_________________________________________
Keywords for your services/products:
•__________________________
•__________________________
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013