1. Affiliate Marketing

2. Affiliate Marketing is a type of
performance-based marketing in
which a business rewards one or
more affiliates for each visitor or
customer brought by the affiliate's
own marketing efforts.

3. The concept of affiliate marketing put into practice and
patented by William J. Tobin, the founder of PC Flowers &
Gifts.
PC Flowers & Gifts generated sales in excess of $6 million
per year on the Prodigy service
In 1994, Tobin launched a beta version of PC Flowers &
Gifts on the Internet in cooperation with IBM, who owned half
of Prodigy
By 1995 PC Flowers & Gifts had launched a commercial
version of the website and had 2,600 affiliate marketing
partners on the World Wide Web.
Cybererotica was among the early innovators in affiliate
marketing with a cost per click program.
Amazon launched its associate program in July 1996. In
February 2000, Amazon announced that it had been granted
History

4. There are 4 different parties that are
essential to make a successful program
succeed:
1.Merchant or advertiser
2.Network
3.Publisher
4.Customer

6. 1. CPC, Cost Per Click: This cost is determined by the
number of web visitors who click on a link on the affiliate
page to arrive at the merchant’s website
2. CPL, Cost Per Lead: This is determined by the number of
web visitors who sign up for your newsletter, or otherwise
contribute their personal information to your site
3. CPS, Cost Per Sale: This kind of payment is determined
by the number of sales made as a result of affiliate activity
4. CPA, Cost Per Action: This is determined by the number
of actions completed by a visitor
Payment
Methods

7. Types of
Publishers

8. 1.Coupons – these set of publishers promote
coupons from different online retailers.
For example, www.cuponation.in,
www.desidime.com etc.
2.Deals Sites – some sites promote the latest
and greatest product deals.
For example, www.savemoneyindia.com,
www.freekaamaal.com

9. 3.Price comparison sites – compare products by
price, typically in a table.
For example, www.pricedekho.com,
www.compareraja.com
4.Loyalty &Reward sites – a reward in the form of
cash or points for purchasing via their website.
For example, www.cashkaro.com,
www.cashitback.com
5.Bloggers – bloggers write about products, upload
videos, and reach out to their audience about how
great the products are.
Contd..

10. • Organic search engine
optimization (SEO)
• Paid search engine
marketing(PPC - Pay Per Click)
• E-mail marketing
•Content marketing
•Display advertising.
Advertising Methods:

11. Strategies for a good affiliate
marketing:
•Pick the Right Products
•Promote Great Products
•Select Products that Convert
•Offer “Trial” Affiliate Products
•Look for High-Percentage Payouts
•Find New Products to Promote
•Promote Multiple Products
•Become a Mini-Expert on Each Product
•Find out what people want

12. Importance Of An Affiliate Program
• Broader market to advertise
•More exposure and Recognition
•Create additional income
•Brand loyalty and recognition
•Low customer acquisition cost (paying only for
performance)

13. Thank You
By:
Shalu Gupta,
PayOOm Digital Media