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Omniture Café, Montréal, May 16th, 2007

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Stéphane Hamel
Stéphane Hamel

Presentation from the first Omniture Café held in Montréal, Québec, Canada.

TecnologíaEmpresariales
1 de 10
Desjardins General Insurance Group Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group
Desjardins General Insurance Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Independant study from Hewitt & Associates
Teamwork: Roles & Responsibilities
Web Analytics Maturity Model Bill Gassman, Industry Analyst, Gartner, presented at eMetrics Summit 2007, San Francisco Level 1 Level 2 Level 4 Level 3 Level 5 IT driven, “feel good” information, few decisions, minimal value Business driven, working on metrics, accuracy and process Optimize the channel 330 ° view of customer (30° of privacy) Strategic Web Most of Level 1 & 2 Some elements of other levels
Objectives
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good shots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog: immeria.net Contact: [email_address] Web Analytics Association Web Analytics Wednesday Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group

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Omniture Café, Montréal, May 16th, 2007

  • 1. Desjardins General Insurance Group Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group
  • 2.
  • 3. Teamwork: Roles & Responsibilities
  • 4. Web Analytics Maturity Model Bill Gassman, Industry Analyst, Gartner, presented at eMetrics Summit 2007, San Francisco Level 1 Level 2 Level 4 Level 3 Level 5 IT driven, “feel good” information, few decisions, minimal value Business driven, working on metrics, accuracy and process Optimize the channel 330 ° view of customer (30° of privacy) Strategic Web Most of Level 1 & 2 Some elements of other levels
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Blog: immeria.net Contact: [email_address] Web Analytics Association Web Analytics Wednesday Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group