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@ShaneGibson #GetSociable!@ShaneGibson
@ShaneGibson #GetSociable!
$26 Billion
Why did Microsoft buy
LinkedIn?
@ShaneGibson #GetSociable!@ShaneGibson
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
A 3-month study of 500+ sales pros in the
B2C and B2B space found that salespeople
with social ...
@ShaneGibson #GetSociable!
Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
Relevant
Engaging
C...
@ShaneGibson #GetSociable!
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
• Complete social media profiles
• Being active socially (online and offline)
• Have you posted...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
“Nurtured leads make 47% larger
purchases than non-nurtured leads.”
– Annuitas Group
@ShaneGibson #GetSociable!
• FAQ’s
• Behind the scenes
• Industry insights / Infographics
• Round-ups
• Interviews with th...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not abou...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
• Twitter.com/search
• Facebook Graph Search
• Linkedin.com home
• LinkedIn advanced search
• S...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
360 view
@ShaneGibson #GetSociable!
1. Check for signals (opens, likes, retweets,
comments, private messages)
2. Visit “A client / ...
@ShaneGibson #GetSociable!
1. Focus on the new sales funnel
2. Work leads through social proximty
3. Community + Content +...
@ShaneGibson #GetSociable!
http://salesacademy.ca
http://closingbigger.net/saleshacks
http://twitter.com/ShaneGibson
http:...
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Driving ROI with Social Selling at The Greater Vancouver Board of Trade

Social Selling Keynote at the Vancouver Board of Trade. Why you need to attend:

The 9 Immutable Rules of Engagement in social media and social selling
How your social graph can help you close deals and generate leads
Sales hacks for LinkedIn, Twitter, and Facebook that will fill your sales funnel
How to become an expert content curator that can build credibility and attract business
About the speaker:

Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World. He has spoken to over 100,000 people on 5 continents on sales, marketing and social selling and is the co-author of Guerrilla Social Media Marketing, Sociable! and Closing Bigger.

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Driving ROI with Social Selling at The Greater Vancouver Board of Trade

  1. 1. @ShaneGibson #GetSociable!@ShaneGibson
  2. 2. @ShaneGibson #GetSociable! $26 Billion Why did Microsoft buy LinkedIn?
  3. 3. @ShaneGibson #GetSociable!@ShaneGibson
  4. 4. @ShaneGibson #GetSociable!
  5. 5. @ShaneGibson #GetSociable!
  6. 6. @ShaneGibson #GetSociable!
  7. 7. @ShaneGibson #GetSociable!
  8. 8. @ShaneGibson #GetSociable! A 3-month study of 500+ sales pros in the B2C and B2B space found that salespeople with social media aptitude were 6X more likely to exceed quota than those with moderate or minimal social media use and competency. (Kitedesk / A Sales Guy Consulting Inc.)
  9. 9. @ShaneGibson #GetSociable! Thought Leadership Creates or Curates Relevant Content Builds Community Has Relevant Engaging Conversations networker
  10. 10. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent The 5 Stages of Consent
  11. 11. @ShaneGibson #GetSociable!
  12. 12. @ShaneGibson #GetSociable!
  13. 13. @ShaneGibson #GetSociable! • Complete social media profiles • Being active socially (online and offline) • Have you posted yet today?  • Guest blogging/writing • Press releases • Google places / local • SEO
  14. 14. @ShaneGibson #GetSociable!
  15. 15. @ShaneGibson #GetSociable!
  16. 16. @ShaneGibson #GetSociable!
  17. 17. @ShaneGibson #GetSociable! “Nurtured leads make 47% larger purchases than non-nurtured leads.” – Annuitas Group
  18. 18. @ShaneGibson #GetSociable! • FAQ’s • Behind the scenes • Industry insights / Infographics • Round-ups • Interviews with thought leaders • Customer success stories / case studies • How-to’s • Top 10 Lists (People, Rules, Tips)
  19. 19. @ShaneGibson #GetSociable!
  20. 20. @ShaneGibson #GetSociable!
  21. 21. @ShaneGibson #GetSociable!
  22. 22. @ShaneGibson #GetSociable! #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
  23. 23. @ShaneGibson #GetSociable!
  24. 24. @ShaneGibson #GetSociable! • Twitter.com/search • Facebook Graph Search • Linkedin.com home • LinkedIn advanced search • Signals
  25. 25. @ShaneGibson #GetSociable!
  26. 26. @ShaneGibson #GetSociable!
  27. 27. @ShaneGibson #GetSociable!
  28. 28. @ShaneGibson #GetSociable!
  29. 29. @ShaneGibson #GetSociable!
  30. 30. @ShaneGibson #GetSociable!
  31. 31. @ShaneGibson #GetSociable!
  32. 32. @ShaneGibson #GetSociable!
  33. 33. @ShaneGibson #GetSociable!
  34. 34. @ShaneGibson #GetSociable!
  35. 35. @ShaneGibson #GetSociable! Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view
  36. 36. @ShaneGibson #GetSociable! 1. Check for signals (opens, likes, retweets, comments, private messages) 2. Visit “A client / prospect” profiles for updates and opportunities to engage 3. Look for trigger events on LinkedIn, Facebook, Instagram and Twitter 4. Thank / follow-back / connect 5. Curate 1-2 pieces of great content daily 6. Ask for introductions
  37. 37. @ShaneGibson #GetSociable! 1. Focus on the new sales funnel 2. Work leads through social proximty 3. Community + Content + Conversations 4. Use a social CRM like Nimble 5. Devote the time for daily disciplines
  38. 38. @ShaneGibson #GetSociable! http://salesacademy.ca http://closingbigger.net/saleshacks http://twitter.com/ShaneGibson http://ca.linkedin.com/in/shanegibson/

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