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@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Guerrilla
Social
Selling
With Shane Gibson
Co-author of Guerrilla
...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Sales was broken…
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Saying you
don’t believe
in social
media is like
saying you
don’t ...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
“The Customer Owns Your Brand”
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
900 million 1.4 Billion
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
175 300 380 Million
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
400 million updates/day
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
6 Billion Hours of Video/mo
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
What is this?
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
To this
guy it’s a
weapon…
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
“Are you sweeping
the floor with social
selling tools? Or are
you ...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
The 5 Stages ...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
Mediums
Actio...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Co...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consumption
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Interaction
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Connection
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consent
Sell to me
Educate me
Stay in-touch
Build a relationsh...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
9 Immutable Laws of Social Selling
#1 Stop pitching and start conn...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@JeffBooth @RobBanks
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@PeterAceto
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social selling
success is
about
listening.
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Score Keeping?
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Stakeholder
Spotting
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
http://twitter.com/search
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Client/Prospect Triggers
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Intel/Data
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Selling CRM
Social
email
Values
Preferences
Data
Relationsh...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Nimble CRM
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Nimble Chrome App
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Selling Success
•Tell stories
•Interact
•Get Sociable!
•Use...
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Media Director Program
http://Webfriendly.ca/smd
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Let’s Connect
http://closingbigger.net
http://twitter.com/ShaneGib...
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Guerrilla Social Selling by Shane Gibson Author & Speaker

Guerrilla Social Selling presented at the first annual Guerrilla Marketing Global Summit in Orlando Florida by Shane Gibson co-author of Guerrilla Social Selling.

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Guerrilla Social Selling by Shane Gibson Author & Speaker

  1. 1. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Guerrilla Social Selling With Shane Gibson Co-author of Guerrilla Social Media Marketing
  2. 2. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Sales was broken…
  3. 3. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Saying you don’t believe in social media is like saying you don’t believe in the internet
  4. 4. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit “The Customer Owns Your Brand”
  5. 5. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit 900 million 1.4 Billion
  6. 6. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  7. 7. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit 175 300 380 Million
  8. 8. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit 400 million updates/day
  9. 9. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit 6 Billion Hours of Video/mo
  10. 10. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  11. 11. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit What is this?
  12. 12. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit To this guy it’s a weapon…
  13. 13. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit “Are you sweeping the floor with social selling tools? Or are you using them as guerrilla weapons?”
  14. 14. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Discovery Consumption Interaction Connection Consent The 5 Stages of Consent “Lead Engagement is about trying to make the right connections with the right people at the right time to facilitate an exchange of value” – Chris Kenton CEO of Social Rep
  15. 15. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Discovery Consumption Interaction Connection Consent Mediums Actions Tools Behaviors Search Engine Direct Update Shared Update Advertising In-person Print Referral Seminars Publicity Tweets Facebook Updates Blog Posts Video Shares Email Online chats Webinars Seminars Clicked on a link Asks a question Likes an update Retweets Visits website or clicks an ad Phone In-person Newsletter Follows us on Twitter, likes on Facebook Requests a quote, sample or downloads whitepaper Sell to me Educate me Stay-in touch Build a relationship The 5 Stages of Consent
  16. 16. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Discovery
  17. 17. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Consumption “Tell stories because stories aren’t boring.” – Jay Conrad Levinson
  18. 18. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  19. 19. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Consumption
  20. 20. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  21. 21. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  22. 22. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  23. 23. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Interaction
  24. 24. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Connection
  25. 25. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Consent Sell to me Educate me Stay in-touch Build a relationship
  26. 26. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit 9 Immutable Laws of Social Selling #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
  27. 27. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  28. 28. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit @JeffBooth @RobBanks
  29. 29. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit @PeterAceto
  30. 30. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Social selling success is about listening.
  31. 31. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Score Keeping?
  32. 32. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Stakeholder Spotting
  33. 33. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit http://twitter.com/search
  34. 34. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Client/Prospect Triggers
  35. 35. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Intel/Data
  36. 36. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  37. 37. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Social Selling CRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM SCRM
  38. 38. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Nimble CRM
  39. 39. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Nimble Chrome App
  40. 40. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  41. 41. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  42. 42. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Social Selling Success •Tell stories •Interact •Get Sociable! •Use a Social CRM •Sell by the signals •Follow-up, follow-up, follow-up!
  43. 43. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Social Media Director Program http://Webfriendly.ca/smd
  44. 44. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
  45. 45. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit Let’s Connect http://closingbigger.net http://twitter.com/ShaneGibson http://linkedin.com/in/shanegibson/

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