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Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace

With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to.
Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging.
Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you:
• How to ensure your staff are social networking versus social notworking
• Why a social media policy is vital* and how to implement one that inspires
people to share AND protects your organization
• New rules for engagement in a digitally transparent era.
• How to implement social collaboration and learning tools.
• Tips and approaches for recruiting staff using tools like Facebook, LinkedIn,
Twitter, Pinterest and Instagram
• Using technology to break down silos and create collaboration within your
organization.
• How to apply timeless leadership principles to this new work and business
climate

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Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace

  1. 1. People First. 1 Success = People First
  2. 2.  Founded in 1990 Over 24 years experience exclusively focused on human capital management  2,000+ employees  3,000+ customers in over 150 countries  A leading provider of unified HCM cloud-based solutions for global businesses  Only Vendor in the HCM space to place on Future 100 Best Company list UltiPro Our core principles: #20 15M 97% Culture: Product: Service: Place to Work Employee Records Customer Retention Ranked #20
  3. 3. Unified System of Record 3 Industry’s Best CANADIAN & US HR/BENEFITS/payroll at the core
  4. 4. Shane Gibson 4
  5. 5. #GetSociable Leadership 2.0 Leadership in a Hyper-Connected Multi-generational Workplace
  6. 6. #GetSociable “Saying you don’t believe in social media is like saying you don’t believe in the internet.” - @garyvee
  7. 7. #GetSociable
  8. 8. #GetSociable “There are no more marketing gurus – just customers with megaphones”
  9. 9. #GetSociable Jim Keenan A Sales Guy Consulting
  10. 10. #GetSociable
  11. 11. #GetSociable McKinsey Global Institute Study…
  12. 12. #GetSociable 1.4Billion
  13. 13. #GetSociable 187 Million Active
  14. 14. #GetSociable 500 million updates/day
  15. 15. #GetSociable 3BillionViews/Day 1 Billion MobileViews
  16. 16. #GetSociable
  17. 17. #GetSociable 200 Million/mo 1.5 Million in Thailand 50 million new users in the last 6 months
  18. 18. #GetSociable 40 Million Unique 72% Women
  19. 19. #GetSociable
  20. 20. #GetSociable
  21. 21. #GetSociable Are your people Social Notworking?
  22. 22. #GetSociable Engagement Islands
  23. 23. #GetSociable Social Communications Ecosystem
  24. 24. #GetSociable “If you think you are a leader and no one is following you... You’re actually just going for a walk“ (Arabic Proverb)
  25. 25. #GetSociable The Reverse Drip
  26. 26. #GetSociable Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community
  27. 27. #GetSociable
  28. 28. #GetSociable Digital Immigrants & Digital Natives
  29. 29. #GetSociable Wired
  30. 30. #GetSociable Attraction • Their Social Platforms and networks • Social Process • Constant Feedback • Core Values • Demonstrate a Path • Demonstrate a Purpose
  31. 31. #GetSociable
  32. 32. #GetSociable Learning • Byte / Bite Sized • Collaborative (teaching and learning) • JIT • From Universal to Variable • Social • Engaged
  33. 33. #GetSociable Digital and Engaged Yammer Wikis Google Video / Audio Constant interaction
  34. 34. #GetSociable “A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” - Jeremiah Owyang @jowyang
  35. 35. #GetSociable
  36. 36. #GetSociable
  37. 37. #GetSociable Get Sociable!
  38. 38. #GetSociable Community Leaders are Vital
  39. 39. #GetSociable Influence Teams
  40. 40. #GetSociable
  41. 41. #GetSociable
  42. 42. #GetSociable “Tell stories because stories aren’t boring.” - Jay Levinson
  43. 43. #GetSociable
  44. 44. #GetSociable Score Keeping?
  45. 45. #GetSociable
  46. 46. #GetSociable Stakeholder Spotting
  47. 47. #GetSociable Intel/Data
  48. 48. #GetSociable
  49. 49. #GetSociable Social CRM SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
  50. 50. #GetSociable
  51. 51. #GetSociable Hootsuite
  52. 52. #GetSociable AltimeterGroup.com
  53. 53. #GetSociable Social Media Policy • Protects: • Your Brand • Customer, Investors & Community • The Employee
  54. 54. #GetSociable Policy • Safety • Privacy • Proprietary • Process • Etiquette • Engagement
  55. 55. #GetSociable It Belongs to Everyone
  56. 56. #GetSociable
  57. 57. #GetSociable
  58. 58. #GetSociable
  59. 59. #GetSociable
  60. 60. #GetSociable #BDLife
  61. 61. #GetSociable
  62. 62. #GetSociable
  63. 63. #GetSociable
  64. 64. #GetSociable Social Media Education • List necessary competencies per position (Tools, strategy, technology) • Form best practices groups and set-up education days • Customized training online/in-house • Public courses • Online resources
  65. 65. #GetSociable Key take away’s • You attract and retain what you are • Social success comes from a social culture • Your social media should amplify your stakeholders • It’s an asset and a liability – focus it • Get Sociable!

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