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How Social Media and Social Networking are Turning Business Upside-down,[object Object],@shanegibson,[object Object]
“I think that’s going to break.”,[object Object]
“The Customer Owns Your Brand”,[object Object]
SCRM Social CRM International Network of Financial Services Ombudsman
750 million,[object Object]
100 Million,[object Object]
100 million updates/day,[object Object]
SCRM Social CRM International Network of Financial Services Ombudsman
1Billion Views/Day,[object Object]
Business-to-Business Decision Makers,[object Object],[object Object]
…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009),[object Object]
SCRM Social CRM International Network of Financial Services Ombudsman
#1 Stop pitching and start connecting,[object Object],#2 Doers win in the game of social media,[object Object],#3 It’s not about you,[object Object],#4 Be fearless in your contribution to community,[object Object],#5 Don’t be a social spammer, engage,[object Object],#6 Be authentic,[object Object],#7 Be consistent,[object Object],Rules of Engagement,[object Object]
The Reverse Drip,[object Object]
It Belongs to Everyone,[object Object]
SCRM Social CRM International Network of Financial Services Ombudsman
SCRM Social CRM International Network of Financial Services Ombudsman
Social media marketing is about LISTENING,[object Object]
Business Intelligence,[object Object],Search.Twitter.com,[object Object],Google Alerts,[object Object],LinkedIn Groups, Questions & Network,[object Object],Blogsearch.Google.com,[object Object],Customer blogs and social networks,[object Object],Competitor news, blogs, and social networks,[object Object]
Business Intelligence,[object Object],The top sources for real-time business intelligence on the web,[object Object],Free or nearly free social media and web monitoring tools you can use,[object Object],The 5 steps of gaining consent to market to your stakeholders and customers online,[object Object]
Web 2.0 vs.Web 3.0,[object Object]
Marketing is a conversation.- @brandcowboy,[object Object]
SCRM Social CRM International Network of Financial Services Ombudsman
Tweets tell the future,[object Object],Computer scientists studied 3 million tweets,[object Object],25 movies (including Avatar) ,[object Object],Tweet frequency could be used to accurately predict the box office takings,[object Object],Content of the messages predict ongoing success.  ,[object Object],"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP,[object Object]
Blog.suggestionbox.com,[object Object]
Getting Real,[object Object]
#SCRM = Smart Engagement,[object Object],SCRM,[object Object],Social,[object Object],email,[object Object],Values,[object Object],Preferences,[object Object],Data,[object Object],Relationship,[object Object],History,[object Object],Business Intel,[object Object],Personal Intel,[object Object],360 view,[object Object],SCRM,[object Object]
Launch Plan,[object Object],Identify Your Goal,[object Object],Identify Your Target Audience and your Nanotribes,[object Object],Pick the Right Platforms,[object Object],Map out Social Etiquette and Policy,[object Object],Implement Listening and Engagement Strategy,[object Object],Know Core Pains, Dreams, and Goals,[object Object],Uniquely Communicate Solutions Mixing Marketing and Community,[object Object]
Resources,[object Object],http://closingbigger.net,[object Object],http://socialized.me/info2011,[object Object],http://twitter.com/shanegibson,[object Object]

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SCRM Social CRM International Network of Financial Services Ombudsman

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Editor's Notes

  1. Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: HummerUbertor: Competitor Spam story
  4. Shane share’s his favorite quote
  5. Steve covers Disengaged. Introduces thought leaders.
  6. Steve Introduces the Reverse Drip
  7. Shane id odd