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How to Successfully Implement and Integrate Social Media Use<br />@shanegibson<br />
“I think that’s going to break.”<br />
“The Stakeholder Owns Your Brand”<br />
750 million<br />
100 Million<br />
100 million updates/day<br />
1Billion Views/Day<br />
“If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
Thought leadership involves seeing government as a platform.<br />
#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be ...
The Reverse Drip<br />
It Belongs to Everyone<br />
http://www.beatcopdiary.vpd.ca/<br />
What Platforms?<br />Blogs<br />
Use Multiple Channels<br />Engagementdb.com<br />
Islands<br />
Ecosystem<br />
Who blogs anyway?<br />
Councilman John Snyder<br />“The reason I blog is to be proactive in communication with citizens.As a councilman, I am ver...
<ul><li>PR Speak and brochure ware
Endless event announcements with no added value
Cut and paste civic announcements and press releases
No comments or heavy moderation
Not a personal voice</li></ul>Corporate Blogging Errors<br />
Distributing Information<br />Have separate RSS feed for different topic areas<br />Push feeds into your social networks<b...
Etiquette<br />
Social Media Policy<br />1st thing you should tackle<br />It’s cross-functioning team effort<br />Protect the organization...
Consider<br />Privacy of citizens<br />Public record<br />Accountability<br />Legal limit to search and profiling<br />Hav...
NS Social Media Policy<br />Senior Managers<br />For Individuals who hold senior positions, or who work in politically sen...
Great Resource!<br />http://socialmediagovernance.com/policies.php<br />
Web 2.0 vs.Web 3.0<br />
Human Pulse Networks<br />
Asthmapolis<br />
- Cable television & public pay phones- Consumer complaints, such as damaged/defective goods, false advertising, and price...
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Social Media for Municipalities

Social Media for Municipalities

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Social Media for Municipalities

  1. 1. How to Successfully Implement and Integrate Social Media Use<br />@shanegibson<br />
  2. 2. “I think that’s going to break.”<br />
  3. 3. “The Stakeholder Owns Your Brand”<br />
  4. 4. 750 million<br />
  5. 5. 100 Million<br />
  6. 6. 100 million updates/day<br />
  7. 7.
  8. 8. 1Billion Views/Day<br />
  9. 9.
  10. 10.
  11. 11. “If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
  12. 12.
  13. 13. Thought leadership involves seeing government as a platform.<br />
  14. 14. #1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />Rules of Engagement<br />
  15. 15. The Reverse Drip<br />
  16. 16. It Belongs to Everyone<br />
  17. 17. http://www.beatcopdiary.vpd.ca/<br />
  18. 18. What Platforms?<br />Blogs<br />
  19. 19. Use Multiple Channels<br />Engagementdb.com<br />
  20. 20. Islands<br />
  21. 21. Ecosystem<br />
  22. 22. Who blogs anyway?<br />
  23. 23.
  24. 24. Councilman John Snyder<br />“The reason I blog is to be proactive in communication with citizens.As a councilman, I am very close to the issues and engrossed in the nuances of policy, but if I forget to take the time explain those nuances to my constituents I leave the door open for other interpretations that may be based in ignorance.My blog, my monthly email, and my Twitter and Facebook feeds have been invaluable in focusing attention to this issues I think are important and getting my message out. It also shows my constituents what I'm doing with the immense amount of time I put into public service.Ultimately how you spend your time is one of the most important decisions you make as an elected official. My electronic communication helps create a story of that effort that people can understand and respond to.”<br />http://councilmanjonsnyder.com/<br />(Via: Walter Neary@wtneary)<br />
  25. 25. <ul><li>PR Speak and brochure ware
  26. 26. Endless event announcements with no added value
  27. 27. Cut and paste civic announcements and press releases
  28. 28. No comments or heavy moderation
  29. 29. Not a personal voice</li></ul>Corporate Blogging Errors<br />
  30. 30. Distributing Information<br />Have separate RSS feed for different topic areas<br />Push feeds into your social networks<br />Offer multiple media<br />Aggregate Information from the social web<br />
  31. 31. Etiquette<br />
  32. 32. Social Media Policy<br />1st thing you should tackle<br />It’s cross-functioning team effort<br />Protect the organization<br />Protect Stakeholders<br />Encourage social communications<br />
  33. 33. Consider<br />Privacy of citizens<br />Public record<br />Accountability<br />Legal limit to search and profiling<br />Have an on-boarding process<br />Everyone signs off<br />
  34. 34. NS Social Media Policy<br />Senior Managers<br />For Individuals who hold senior positions, or who work in politically sensitive areas, a disclaimer does not by itself exempt them from special responsibility when posting online. By virtue of their position, these individuals should consider whether personal thoughts they publish may be misunderstood as expressing the positions or opinions of the Government of Nova Scotia. For individuals in positions like this, caution is advisable, and check with a communications director when in doubt.<br />
  35. 35. Great Resource!<br />http://socialmediagovernance.com/policies.php<br />
  36. 36. Web 2.0 vs.Web 3.0<br />
  37. 37. Human Pulse Networks<br />
  38. 38. Asthmapolis<br />
  39. 39. - Cable television & public pay phones- Consumer complaints, such as damaged/defective goods, false advertising, and prices/rates not posted.- Graffiti- Restaurant complaints- Street or sidewalk conditions, such as potholes, street signs, street lights, parking meter problems, and damaged bus stop shelters- Public park conditions, such as animals, maintenance or facility issues, and rules violations- Tree damage- Dirty vacant lots- Taxi complaints, including lost property<br />
  40. 40.
  41. 41.
  42. 42. Social Media is Not a Video Game<br />http://www.agent-x.com.au<br />
  43. 43. Getting Real<br />
  44. 44. Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nanotribes<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Core Pains, Dreams, and Goals<br />Uniquely Communicate Solutions Mixing Marketing and Community – and get Sociable!<br />
  45. 45. Resources<br />http://closingbigger.net<br />http://socialized.me/misabc<br />http://twitter.com/shanegibson<br />

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