Social Media For Sales Organizations and Entrepreneurial Enterprises

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Business Technology

How Social Media is Turning
Sales and Marketing
Upside-down
With Shane Gibson
@shanegibson

“I think
that’s
going to
break.”

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

900 million

@ShaneGibson Socialized.me

150 Million

@ShaneGibson Socialized.me

300 million updates/day

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

3Billion Views/Day

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

“It’s not about
B2B or B2C it
is really about
person to
person.”

@ShaneGibson Socialized.me

“If you think you are a
leader and no one is
following you...

You’re actually just
going for a walk”
@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

The Reverse Drip

@ShaneGibson Socialized.me

Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent

@ShaneGibson Socialized.me

George Moen – CEO, Blenz Coffee

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Who blogs anyway?

@ShaneGibson Socialized.me

Islands

@ShaneGibson Socialized.me

Ecosystem

@ShaneGibson Socialized.me

Social media
marketing is
about
LISTENING

@ShaneGibson Socialized.me

“Public sentiment is everything.
With public sentiment, nothing
can fail. Without it, nothing can
succeed.” - Abraham Lincoln

@ShaneGibson Socialized.me

Business Intelligence
• Search.Twitter.com
• Google Alerts Google.com/alerts
• Linkedin.com/signal
• Blogsearch.Google.com
• Twazzup.com
• Facebook.com/search
• Viralheat.com
@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

What Platforms?

Blo
gs

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

Getting Sociable!

@ShaneGibson Socialized.me

Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools
Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing
and Community
@ShaneGibson Socialized.me

Resources
Slides and links:
http://socialized.me/maximizercrm
Social Media Podcast:
http://closingbigger.net
Socialized:
http://socialized.me

@ShaneGibson Socialized.me

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topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail, Profit Magazine and is a regular contributor to the Business in Vancouver digital edition. Shane’s speaking and training clients that he has worked with include: Ford, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Seminarium Colombia, Seminarium Chile, BuildDirect.com, the Sauder School of Business, the University of British Columbia, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Uneak White's Personal Brand Exploration Presentation

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

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10. 3Billion Views/Day @ShaneGibson Socialized.me

11. Return on Investment @ShaneGibson Socialized.me

12. Return on Investment @ShaneGibson Socialized.me

13. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me

14. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me

15. @ShaneGibson Socialized.me

16. The Reverse Drip @ShaneGibson Socialized.me

17. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent @ShaneGibson Socialized.me

18. George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me

19. @ShaneGibson Socialized.me

20. Don’t outsource your personal brand @ShaneGibson Socialized.me

21. Who blogs anyway? @ShaneGibson Socialized.me

22. Islands @ShaneGibson Socialized.me

23. Ecosystem @ShaneGibson Socialized.me

24. Social media marketing is about LISTENING @ShaneGibson Socialized.me

25. “Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.” - Abraham Lincoln @ShaneGibson Socialized.me

26. Business Intelligence • Search.Twitter.com • Google Alerts Google.com/alerts • Linkedin.com/signal • Blogsearch.Google.com • Twazzup.com • Facebook.com/search • Viralheat.com @ShaneGibson Socialized.me

27. @ShaneGibson Socialized.me

28. @ShaneGibson Socialized.me

29. @ShaneGibson Socialized.me

30. @ShaneGibson Socialized.me

31. @ShaneGibson Socialized.me

32. @ShaneGibson Socialized.me

33. @ShaneGibson Socialized.me

34. @ShaneGibson Socialized.me

35. What Platforms? Blo gs @ShaneGibson Socialized.me

36. @cforbesoklahoma @ShaneGibson Socialized.me

37. @cforbesoklahoma @ShaneGibson Socialized.me

38. Getting Sociable! @ShaneGibson Socialized.me

39. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me

40. Resources Slides and links: http://socialized.me/maximizercrm Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me @ShaneGibson Socialized.me

Editor's Notes

Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
Shane talks about Krisitan
Shane: Hummer Ubertor: Competitor Spam story
Shane share ’s his favorite quote
Steve covers Disengaged. Introduces thought leaders.
Steve Introduces the Reverse Drip
Shane is odd.
Shane talks about George – Power Bar story.
Steve talks about Realtors – Shane talks outsourcing networking