Canada Wide Digital - for CAA/Westword - May 22, 2009
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Shared successes and lessons from setting up a digital media business within a print publishing company.
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Canada Wide Digital - for CAA/Westword - May 22, 2009
- 1. Going Digital: Extending print-based brands online Shannon Emmerson Director of Digital Media, Canada Wide Media Limited May 22, 2009
- 8. Year one: Build it and they will come … Our Work
- 9. Our Work
- 10. Year two: Refine and grow Our Work
- 11. Our Work
- 12. Year three: Get creative Our Work
- 16. Lessons Learned
- 19. Lessons Learned
- 20. Imagine (or remember) the conversation about what it takes to manage a website. Lessons Learned
- 21. Lessons Learned
- 25. Lessons Learned
- 27. Lessons Learned
- 28. Example: GardenWise Ask the Pros Born of a nurtured community of gardening pros and Master Gardeners Questions and answers are printed in the magazine Users invited to submit online All Q&As are searchable in online resource Lessons Learned
- 31. Example: Innovation Package Lessons Learned
- 34. Guest blog Lessons Learned
- 35. Lessons Learned
- 39. Lessons Learned
- 45. Questions & comments are most welcome. Shannon Emmerson [email_address] .com http://www. canadawide .com Questions?
Notas del editor
- Good morning, thanks for having me. Spend a little time today talking about how we at Canada Wide approached the challenge of developing a digital business -- taking some of our best-known print brands and extending them into the online space. Slightly different challenges than working with a specific brand -- but hopefully some of the things we’ve learned could help your products as well