This document analyzes and summarizes three billboard advertisements. For the first billboard, it notes that the main image is of a waffle sandwich and drink meant to entice drivers. The image is placed to one side with text standing out against an orange background matching the company's color scheme. The second billboard features an enlarged black logo against a white background representing a popular designer brand. A glamorous image allows the logo to stand out. The third billboard uses the largest image depicting a heart shape for a dating website. The sunset background and bold heart shape are meant to feel happy and relaxed, with minimal catchy text.

1. Images used
The main image on this billboard
is of a drink and a waffle
sandwich. It could also be used to
make the target audience hungry
as they drive past, and tempt
them to the new food/drinks.
They haven't made it too big and
placed it to one side, which makes
the text stand out a lot more. The
filter used on the image also
makes it blend in more with the
colour scheme.
Colour Scheme
This billboard is dominated by the colour orange.
Like most billboards, they keep the colours very
basic, so that you can focus on the main image. This
incorporates the colour scheme of the whole
company which is pink and orange. The orange
could represent the food (with the waffle being a
toasted orange colour), and then pink, to advertise
the companies logo. The white text also stands out
against the bright orange background, this will catch
peoples attention.
Text
There isn't a lot of text on tis billboard,
which I think makes it stand out a lot
more. If it were to have loads of text, it
would be hard to read it as you tend to
just quickly drive past billboards. The
large bold text also makes it easy to read
and understand, it presents the slogan
quickly.
The companies logo is also
situated in the bottom right
corner, they don’t want it to
look to overpowering but
they are advertising their
business.
Billboard #1

2. Masthead
The masthead really stands out,
the bold black logo has been
enlarged, and dominated the
whole billboard. It doesn't’t
overlap anything so it looks
‘important’. It is the main focus of
representing the brand. By looking
at it, it seems to already be quite a
popular designer brand, so it
doesn't’t need much justification
with images etc. By using a white
background, it makes it look very
bold.
Colour scheme
The colours used are primary. This makes
them stand out a lot more. The black, red
and white are all dominant and contrast
well to give a simple elegant look. This will
represent the sorts of products available
from the brand.
Image
The image is quite interesting, it
doesn't take up that much space,
which allows the masthead to
stand out more. Again, the style of
the image looks very glamorous,
linking in with what products they
are advertising.

3. Image
The image used on this billboard is the
biggest one out of the three. It is
symbolizing love, by the hand gestures
used in the shape of a heart. This will
be advertising a dating website. The
image is slightly more detailed as it
used a sunset for the background
which is bright orange, then the heart
shape in quite bold and black. It makes
you quite happy, and feel relaxed,
which could be the point it is trying to
get across.
Text
This billboard has very little
text. It only has a two word
catch line and then the
website. This makes it look
very simplistic, it I think it goes
well with the image as it is
larger compared to other
billboards.