SimpliFlying Featured: Social Awareness

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Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.

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Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”

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Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them? To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.

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Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.

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As Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike were sharing information online at the speed of light. Once the aircraft had landed, it was discovered that it was a rogue co-pilot who had forced the plane to proceed to Geneva in order to seek asylum. No one was injured or harmed. Though, it’s what happened before the aircraft touched down that should be of concern to aviation executives globally. This deck offers insights and lessons.

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SimpliFlying Featured: Target Audience: Are airports missing a trick?

SimpliFlying Featured: 'Socially' Conscious Airlines

SimpliFlying Featured: Air Transport IT Summit Highlights

Most Creative Campaign by Airline - SimpliFlying Awards 2014

Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014

Best Use of Emerging Platform by Airline - SimpliFlying Awards 2014

Best in Customer Service Using Social Media - SimpliFlying Awards 2014

Best Emerging Airline on Social Media - SimpliFlying Awards 2014

Best Airline on Social Media - SimpliFlying Awards 2014

Airport Marketing Exchange: Changi’s Success With Connected Travellers

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SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingX

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