Use of social media to leverage your business

Use of social mediato leverage business

Use of this presentation Convince the organization to go social Building a social enterprise CHALLENGE EASY

We will cover What is social media? Why to use social media in business? How to use social media in business? Who all are doing it right?

Why to use social media in business?

Few data on presence of customers over internet – Indian Context 27.5bn searches /- month

Few data on presence of customers over internet – Indian Context 22.7bn searches /- month

Few data on presence of customers over internet – Indian Context 4.5mn

Few data on presence of customers over internet – Indian Context 19mn 31mn 7mn 5.2mn 9mn

Few data on presence of customers over internet – Indian Context E-commerce

Therefore presence over Google is a hygiene factor for organizationsfor a very simple reason If Googlecan’t find you Neither will anybody else

Analyzing your brand Facebook Fan Page Twitter Page LinkedIn Page Wiki Page Company Blogs Google Affiliate Sites Linking

Executing online campaign Activities CPC PPC Facebook Analytics Keywords Link Building

Tracking your brand Tracking your campaign ANALYTICS!

SME Rush Social Mention Google Analytics Trends

Recruitment Offers Contests Involvement Product Design Celebration Ad Campaign Design Lead Generation

SongshareContestsOffersBiggest FanQuestionsYoutubePollDiscussionsRakshaBandhan Plans

Moral of the storygo social or go home… ,[object Object],MD, McKinsey & Company, Inc. Thank you for your patience

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