1. What is Interaction
Design(IxD)?
RosarioAlmaguer

2. How many Interactive Products are there in
everyday use?

3. How many are actually easy, effortless
and enjoyable to use?

4. The aim of Interaction Design (IxD) is to redress this
concern by bringing usability into the design process. In
essence, it is about developing interactive products that
are easy, effective and enjoyable to use – from the users’
perspective.

5. IxD Definition
Design interactive products to support people in their
everyday and working lives.

6. IxD
Process
Identify Needs
Establish Requirements
Develop Designs that meet
those requirements
Define Interactions through
those designs

7. Who are part of the IxD Process?
In some cases almost all the members of the project team: UX Architect, UX
Designer, Developer and even our client (because most times he knows the
principal users of the product).

8. The Goals of IxD
Usability Goals
• Concerned with meeting specific usability
criteria.
UX Goals
• Largely concerned with explicating the quality
of the UX.

9. The Goals of IxD
Usability Goals
• Effective to Use
• Efficient to Use
• Safe to Use
• Have Good Utility
• Easy to Learn
• Easy to remember how to use it
UX Goals
• Satisfying
• Enjoyable
• Fun
• Helpful
• Motivating

10. Usability Principles
• Visibility of System Status.
• Match between System and the RealWorld
• User control Freedom
• Consistency and Standards
• Help users recognize, diagnose and recover form errors
• Error prevention
• Recognition rather than recall.
• Flexibility and Efficiency of use
• Aesthetic and minimalist design
• Help and Documentation