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The Importance of e-Marketing
and Newsletters
How Important is Your Subject Line?

Of Email
recipients open
Email based on
the subject line
alone.
How Important is Your Opening?

Of Email
recipients use a
preview pane.
Who Reads Emails?

Of consumers
check their email
every day.
How Do People Check Their Emails?

38% Mobile Device
33% Desktop
Webmail
How Do People Check Their Emails?

…yet more
than

of marketers
aren’t
optimizing
emails for
mobile viewing.
How Effective is Email Marketing?
For every
spent on e-marketing, the
average return is
Tip 1 – Focus on Subject
Think

about your email
Use
to emphasize the content, but
Tip 2 – Get the Frequency Perfect
Find out how
Use

your readers want to see content from you.
and ask for

to ascertain
Tip 3 – Test, Test and Test Again!
Keep
which elements
You need to keep

your emails to find out
and which
and
keep them

your emails to
Tip 4 – Don’t Underestimate Your Call to
Action
The

in your email can be the

Make sure it is a good
promoting,

of what you are
The Art of Highly Effective e-Newsletters
Learn and teach others how to create newsletters that
people open, read and take action on.

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The Importance of e-Marketing and Newsletters

  • 1. The Importance of e-Marketing and Newsletters
  • 2. How Important is Your Subject Line? Of Email recipients open Email based on the subject line alone.
  • 3. How Important is Your Opening? Of Email recipients use a preview pane.
  • 4. Who Reads Emails? Of consumers check their email every day.
  • 5. How Do People Check Their Emails? 38% Mobile Device 33% Desktop Webmail
  • 6. How Do People Check Their Emails? …yet more than of marketers aren’t optimizing emails for mobile viewing.
  • 7. How Effective is Email Marketing? For every spent on e-marketing, the average return is
  • 8. Tip 1 – Focus on Subject Think about your email Use to emphasize the content, but
  • 9. Tip 2 – Get the Frequency Perfect Find out how Use your readers want to see content from you. and ask for to ascertain
  • 10. Tip 3 – Test, Test and Test Again! Keep which elements You need to keep your emails to find out and which and keep them your emails to
  • 11. Tip 4 – Don’t Underestimate Your Call to Action The in your email can be the Make sure it is a good promoting, of what you are
  • 12. The Art of Highly Effective e-Newsletters Learn and teach others how to create newsletters that people open, read and take action on.