More Related Content Similar to The Importance of e-Marketing and Newsletters (20) More from Sharyn Sheldon (7) The Importance of e-Marketing and Newsletters2. How Important is Your Subject Line?
Of Email
recipients open
Email based on
the subject line
alone.
5. How Do People Check Their Emails?
38% Mobile Device
33% Desktop
Webmail
6. How Do People Check Their Emails?
…yet more
than
of marketers
aren’t
optimizing
emails for
mobile viewing.
7. How Effective is Email Marketing?
For every
spent on e-marketing, the
average return is
8. Tip 1 – Focus on Subject
Think
about your email
Use
to emphasize the content, but
9. Tip 2 – Get the Frequency Perfect
Find out how
Use
your readers want to see content from you.
and ask for
to ascertain
10. Tip 3 – Test, Test and Test Again!
Keep
which elements
You need to keep
your emails to find out
and which
and
keep them
your emails to
11. Tip 4 – Don’t Underestimate Your Call to
Action
The
in your email can be the
Make sure it is a good
promoting,
of what you are
12. The Art of Highly Effective e-Newsletters
Learn and teach others how to create newsletters that
people open, read and take action on.