Tatamotars main project (shetty)

TATA MOTORS 2012
Alva’s College Moodbidri Page 1
Introduction
An automobile or motor car is a wheeled motor vehicle for transporting
passengers; which also carries its own engine or motor. Most definitions of the
term specify automobiles are designed to run primarily on roads, to have . seating
for one to eight people, to typically have four wheels, and to be constructed
principally for the transport of people rather than goods.
Automobile comes via the French language, from the Greek auto [self] and
mobiles [moving]; meaning a vehicle that moves itself, rather than being pulled
or pushed separate animal or another vehicle.
Although Nicolas-Joseph Cugnot is often credited with building the first
self -propelled mechanical vehicle or automobile in about 1769.Richard
Trevithick built and demonstrated his Puffing Devil road locomotive in 18 In
1892, German engineer Rudolf Diesel was granted a patent for a "New Rational
Combustion Engine‖. In 1897 he built the first Diesel Engine. In 1895, Selden
was granted a United States patent (U.S. Patent 549,160) for a two-stroke
automobile engine. Steam, electric, and gasoline-powered autos competed for
decades, with gasoline –internal combustion engines achieving dominance in the
1910s.01, the first truly successful steam-powered road vehicle.
FUEL AND PROPULISION TECHNOLOGIES
Most automobiles in use today are propelled by gasoline (also known as
petrol) or diesel internal combustion engines, which are known to cause air
pollution and are also blamed for contributing to climate change and global
warming. Increasing costs of oil-based fuels, tightening environmental laws and

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restrictions on greenhouse gas emissions are propelling work on alternative
power systems for automobiles. Efforts to improve or replace existing
technologies include the development of hybrid vehicles, and electric and
hydrogen vehicles which do not release pollution into the air.
DIESEL (DIESEL ENGINE)
Diesel-engine cars have been popular in Europe with the first models being
introduced in the 1930s by Mercedes Benz and Citroen. The main benefit of
diesel engines is a 50% fuel burn efficiency compared with 27%.
GASOLINE (PETROL ENGINE)
Gasoline engines have the advantage over diesel in being lighter and able
to work higher rotational speeds and they are the usual choice for fitting in high-
performance sports cars. Continuous development of gasoline engines for over a
hundred years has produced improvements in efficiency and reduced pollution.
BIOACOH QLS AND BIOGASOLINE
Ethanol, other alcohol fuels (biobutanol) and biogasoline have widespread
automotive fuel. Most alcohols have less energy per liter than gasoline and are
usually blended with gasoline.
ELECTRIC CARS
The first electric cars were built around 1832, well before internal combustion
powered cars appeared. For a period of time electrics were considered superior

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due to the silent nature of electric motors compared to the very loud noise of the
gasoline engine.
STEAM CARS
Steam power, usually using an oil or gas heated boiler, was also in use until
the 1930s but had the major disadvantage of being unable to power the car until
boiler pressure was available.
COST AND BENEFITS OF USAGE
The costs of automobile usage, which may include the cost of: acquiring the
vehicle, repairs, maintenance, fuel, depreciation, parking fees, tire replacement,
taxes and insurance, are weighed against the cost of the alternatives, and the value
of the benefits – perceived and real of vehicle usage. The benefits may include on
– demand transportation, mobility, independence and convenience.
"INDIAN AUTOMOBILE INDUSTRY"
Peter Drucker called the automobile industry as "the industry of industries".
During the last few years, the production and management systems have been
revolutionized in the automobile industry . One of the major changes in t h e
industry has been the opening up and growth of several emerging markets.
I n d i a is one of the most important emerging car economies in the world today.
In 1991, the Government of India embarked on an ambitious structural adjustment
programme aimed at economic liberalization, based on the pillars of Delicensing,
decontrol, Deregulation and Devaluation. Post-liberalization, the Government of
new automobile policy announced in June 1993 contained measures, such is deli

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censing, automatic approval for foreign holding of 51% in Indian companies
abolition of phased manufacturing programme, reduction of excise duty to 40%
and import duties of CKD to 50% and of CBU to 50% and of CBU to 110%, and
commitment to indigenization schedules. The Government of India's new
automobile policy two Korean companies. Toyota end Chrysler are also seeking
to enter the country with suitable Indian partners. In addition, there are three
existing Indian companies, Hindustan Motors, Premier Automobiles and Telco,
and one Indo- Japanese venture, Maruti already in the passenger car market.
Maruti is by far the biggest player with about 70% of the market share. As of
April 1997, a total of 7 Automobile companies (Daewoo, Peugeot, Fiat, Ford,
General Motors, Merc, Audi) have already started selling cars, while another 8
companies (Honda, Renault, VW, BMW, Toyota, Hyundai, Chrysler) have either
begun operations in India or plan to start soon. Some Indian companies like
Telco and Kinetic are also working on introducing small car models.
THE INDIAN FOUR-WHEELER INDUSTRY
The 4W industry in India has not quite matched up to the performance of
nterparts in other parts of the world. The primary reason for this has been -
pervasive regulatory atmosphere prevailing till the opening up of the industry in
the mid-1990s. The various layers of legislative Acts sheltered the industry from
external competition for a long time. Moreover, the industry was considered low-
priority as cars were thought of as "unaffordable luxury".
Initially in the post-liberalization period, the automotive sector, especially the
passenger car segment, saw a boom. The buoyancy in the sector was derived
primary from economic vibrancy, changes in Government policies, and increase

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in purchasing (especially of the upper middle class), improvement in life styles
inability of car finance. The passenger car industry was finally deregulated in 1993,
and many companies, both Indian and foreign (like Daewoo, General Motors, and
DaimlerChrysler), entered the market. However, the smooth sailing suddenly
disrupted in the last quarter of FY1996. The automobile industry, which
contributed substantially to industrial growth in FY 1996, failed to maintain
the same momentum between FY1997 and FY1999. The overall slowdown in the
economy and the resultant slowdown in industrial production, political
uncertainty and inadequate infrastructure development were some of the factors
responsible for the slowdown experienced by the automobile industry. In
FY2000, the sector experienced a turnaround, posted positive growth rates
and witnessed the launch of many new models. But the spectacular growth
in FY2000 was followed by a decline in FY2001 and only a marginal growth
of 0.5% in FY 2002. However, since FY2003, industry sales have increased
at a 3-year. CAGR of 1+-7.4% to 1.14 million in FY2006. Although there was
a slowdown in FY2006, after the high growth in FY2004-05, the recent high
growth has been on the strength of an increase in the disposable income of
middle-income salaried people, release of pent-up demand, and easy
availability of credit.

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POJECT METOHODOLOGY
DEMAND CHARACTERSTICS
Passenger Cars: In developed markets, engine capacity and wheel-base are
the bases of segmentation of passenger cars: price does playa role but only up to a
point. Since affordability is the most important demand driver in India, the
domestic car market had until now been segment on the basis of vehicle price.
Price-based competition takes place in a continuum rather than in segments since
nearly all the models are launched in multiple versions at different price points.
As a result, a higher-end variant may compete with a lower – end variant of a car
in a segment above it.
MUVs: The MUV segment consists of vehicles that are suited to both rural and
urban areas. In rural areas where the roads are usually bad, these vehicles are
used as goods carriers and also for public transportation. Northern and Western
India account for nearly two-thirds of the demand for MUV. Specifically, in
States like Rajasthan, Madhya Pradesh, Uttar Pradesh and Maharashtra, the
demand for MUVs the largest. There are three segments of buyers for MUVs: the
private Government, and the Defense. Until the 1990s, the Government and
segments accounted for the largest share of the market. The reduction in
Government and defense spending since the 1990s has substantially reduced sales
two segments. This has pushed private sector purchases into greater prominence.
The project is on the topic "marketing and promotion Strategy of Adishakti
motors which is situated in Shimoga. The study also gives a bird's eye view of the
Adishakti motors.

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At the beginning this plan is general and tentative. It undergoes many
modifications land changes, as the study progresses and insights into it
deepen.
Objectives of the study:
To reveal the History of automobile industry.
To understand about the company dealer.
To know the special features of TATA Motors.
To know the current position of demand for TATA Cars in Shimoga.
To find the marketing and sales promotion activity done by the dealer to
increase sales.
To make out the importance of customer relation towards the company.
Methodology:-
Data collected from the dealer was with the help of observation method and
the information collected from the staff and higher authority is through primary
and secondary sources of information in order to prepare the report.
The study of project work is based on primary and secondary data:
Primary Data:
Primary data was collected through observation and direct communication
with the respondents through personal interview.

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Observation is a method that can be followed right on the job. The analyst
observes the incumbent as he performs his work and questions him to get the
required data.
Secondary Data:
Secondary data refers to the data, which has already been collected by
someone, else, which has already passed through the statistical, analysis. In my
field study I have collected the secondary information from different sources. The
main sources consisted of Broachers of the cars and customer survey done by the
dealer textbooks of the marketing, Internet etc.
Broacher informs the customers about the photo, features & specification of
cars. It also acts a medium of advertisement for the cars. Textbooks contain the
necessary information regarding a particular topic related to the subject.
Internet has made a way to provide multimedia information to the people.
Internet has rapidly becoming the mechanism for connecting organization and
individual throughout the world.
Scope of the study:-
The scope of the study is limited to Adishakthi Motors Shimoga and its
operations. This provides a scope and directions to undertake detail study on the
level of firm’s operation.

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Limitations
 Busy schedule of the customers and the employer.
 The study was conducted for academic purpose thus; it was difficult to
collect all information within a certain period of time.
 As the project was conducted for two one month it was not possible to
cover all the aspects of the topic ―marketing‖.
 This project study was limited to company’s rules and regulations.

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Company Profile:-
INTRODUCTION TO TATA MOTORS
Tata Motors Limited is India's largest automobile company, with
consolidated revenues of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is
the leader in commercial vehicles in each segment, and among the top three in
passenger vehicles with winning products in the compact, midsize car and utility
vehicle segments.
The company is the world's fourth largest truck manufacturer, and the
world's second largest bus manufacturer.
The company's 24,000 employees are guided by the vision to be "best in the
manner in which we operate best in the products we deliver and best in our value
system and ethics." Established in 1945, Tata Motors' presence indeed cuts across
the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads,
since the first rolled out in 1954. The company's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad
(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an
industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The
company is establishing a new plant at Sanand (Gujarat).
The company's dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat
branded cars in India.
Tata Motors, the first company from India's engineering sector to be listed
in the New York Stock Exchange (September 2004), has also emerged as an

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international automobile company. Through subsidiaries and associate
companies, Tata Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover, a business comprising the two iconic
British brands that was acquired in 2008. In 2004, it acquired the Daewoo
Commercial Vehicles Company, South Korea's second largest truck maker. The
rechristened Tata Daewoo Commercial Vehicles Company has launched several
new products in the Korean market, while also exporting these products to
several international markets. Today two-thirds of heavy commercial vehicle
exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired
a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach
manufacturer, and subsequently the remaining stake in 2009. Hispano's presence
is being expanded in other markets.
In 2006, Tata Motors formed a joint venture with the Brazil-based
Marcopolo, a global leader in body-building for buses and coaches to
manufacture fully-built buses and coaches for India and select international
markets. In 2006, Tata Motors entered into joint venture with Thonburi
Automotive Assembly Plant Company of Thailand to manufacture and market the
company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand)
has begun production of the Xenon pickup truck, with the Xenon having been
launched in Thailand in 2008.
Tata Motors is also expanding its international footprint, established
through exports since 1961. The company's commercial and passenger vehicles
are already being marketed in several countries in Europe, Africa, the Middle
East, South East Asia, South Asia and South America. It has franchisee/joint

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venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and
South Africa.
The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to
translate them into customer-desired offerings through leading edge R&D. With
over 3,000 engineers and scientists, the company's Engineering Research Centre,
established in 1966, has enabled pioneering technologies and products. The
company today has R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in
India, and in South Korea, Spain, and the UK. It was Tata Motors, which
developed the first indigenously developed Light Commercial Vehicle, India's
first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully
indigenous passenger car.
Within two years of launch, Tata Indica became India's largest selling car in
its segment.
In 2005, Tata Motors created a new segment by launching the Tata Ace,
India's first indigenously developed mini-truck. In January 2008, Tata Motors
unveiled its People's Car, the Tata Nano, which India and the world have been
looking forward to.
The Tata Nano has been subsequently launched, as planned, in India in
March 2009. A development, which signifies a first for the global automobile
industry, the Nano brings the comfort and safety of a car within the reach of
thousands of families. The standard version has been priced at Rs.100000
(excluding VAT and transportation cost).

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Designed with a family in mind, it has a roomy passenger compartment
with generous leg space and head room. It can comfortably seat four persons. Its
mono-volume design will set a new benchmark among small cars. Its safety
performance exceeds regulatory requirements in India. Its tailpipe emission
performance too exceeds regulatory requirements. In terms of overall pollutants,
it has a lower pollution level than two-wheelers being manufactured in India
today. The lean design strategy has helped minimize weight, which helps
maximize performance per unit of energy consumed and delivers high fuel
efficiency. The high fuel efficiency also ensures that the car has low carbon
dioxide emissions, thereby providing the twin benefits of an affordable
transportation solution with a low carbon footprint.
In May 2009, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by unveiling its new
range of world standard trucks called Prima. In their power, speed, carrying
capacity, operating economy and trims, they will introduce new benchmarks in
India and match the best in the world in performance at a lower lifecycle cost.
Tata Motors is committed to improving the quality of life of communities
by working on four thrust areas – employability, education, health and
environment. The activities touch the lives of more than a million citizens. The
company's support on education and employability is focused on youth and
women. They range from schools to technical education institutes to actual
facilitation of income generation. In health, our intervention is in both preventive
and curative health care.

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The goal of environment protection is achieved through tree plantation,
conserving water and creating new water bodies and, last but not the least, by
introducing appropriate technologies in our vehicles and operations for constantly
enhancing environment care. With the foundation of its rich heritage, Tata
Motors today is etching a refulgent future.
HISTORY
Tata Motors launches its first truck in collaboration with Mercedes-Benz Tata
Motors is a part of the Tata Group manages its shareholding through Tata Sons.
The company was established in 1935 as a locomotive manufacturing unit and
later expanded its operations to commercial vehicle sector in 1954 after forming a
joint venture with Daimler-Benz AG of Germany. Despite the success of its
commercial vehicles, Tata realized his company had to diversify and he began to
look at other products. Based on consumer demand, he decided that building a

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small car would be the most practical new venture. So in 1998 it launched Tata
Indica, India's first fully indigenous passenger car.
Designed to be inexpensive and simple to build and maintain, the Indica became
a hit in the Indian market. It was also exported to Europe, especially the UK and
Italy. In 2004 it acquired Tata Daewoo Commercial Vehicle, and in late 2005 it
acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the
company. It has formed a Joint Venture with Marcopolo of Brazil, and introduced
low-floor buses in the Indian Market.
About Tata motors
o Tata Motors were established on September 1, 1945, originally for the
manufacturing of Steam Locomotives at Jamshedpur.
o In 1969 Tata Motors had become an independent producer of Medium
Commercial Vehicles. It had also developed the capability of designing, testing
and manufacturing such vehicles.
o It is the country’s leading commercial vehicle manufacturer and has significant
presence in the multi-utility and passenger car segments.
o With the Launch of Tata Indica, an Euro 2 compliant vehicle, is the country’s
first indigenously designed, developed and manufactured passenger car.
o With the launch of Tata Nano, Tata has penetrated the market to its extreme by
making a car available for Rs. 132000 only. This is the cheapest car in India till
date and with the announcement of its diesel variant it has made potential buyers
to eagerly wait for it.
Manufacturing
1.Uttarakhand:

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The company has set up a plant for its mini-truck Ace and the passenger
carrier Magic (based on the Ace platform) at Pantnagar in Uttarakhand. The plant
began commercial production in August 2007. This is the company's fourth plant,
after Jamshedpur (commercial vehicles), Pune (commercial vehicles and
passenger vehicles) and Lucknow (commercial vehicles). The plant is spread over
953 acres, of which 337 acres is occupied by the vendor park .
State-of-the-art facilities include weld shops, paint shops, engine and gear
box shops and assembly lines. The companyhas invested over Rs.1000 crore in
the plant. Vendors for thevehicle have made additional investments to set up their
plants in the vendor park adjoining the plant. The operation has generated about
7500 direct and indirect jobs in the plant, among vendors and service providers in
the area.
2.Lucknow:
Tata Motors Lucknow is one of the youngest production facilities among
all the Tata Motors locations and was established in 1992 to meet the demand for
Commercial Vehicles in the Indian market. The state of art plant is strongly
backed by an Engineering Research Centre and Service set-up to support with
latest technology and cater to the complexities of automobile manufacturing.
Fully Built Vehicle business, which is one of the fast growing areas of our
business, is also established in Lucknow.
Plant, rolls out commercial vehicles and is specialized in the designing and
manufacturing of a range of modern buses which includes Low floor, Ultra Low-

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floor, CNG & RE Buses. The Lucknow facility also specializes in manufacturing
HCBS (High capacity Bus System) buses.
In light of Company’s aggressive growth plans, we are currently expansion
phase and production at Lucknow would grow many-fold in near future. The
expansion shall be in the areas of painting, welding vehicle assembly & testing
and utility services, driven by latest technology. To achieve these plans we invite
people who have good Technical Knowledge, seek Challenging Opportunities
and have a Drive for Engineering Excellence to come and partner us in our
journe.
3 Pune:
The Pune unit is spread over 2 geographical regions- Pimpri (800 acres)
and Chinchwad (130 acres). It was established in 1966 and has Production
Engineering Division, which has one of the most versatile tool making facilities
in the Indian subcontinent. It houses a Vehicle manufacturing complex which is
one of the most integrated automotive manufacturing centers in the country
producing a large variety of individual items and aggregates.
It is engaged in the design and manufacture of sophisticated press tools,
jigs, fixtures, gauges, metal pattern and special tools, as well as models for the
development of new ranges of automobile products. Its capabilities have enabled
Tata Motors to introduce new products and improve existing ones without
resorting to imports of dies or fixtures.

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Over the years, this division has developed expertise in design and
manufacture of automated dies, fixtures and welding equipment. large design
group is fully conversant with stateof- the-art CAD facilities and manufacturing
facilities comprising of light and heavy CNC machine shops, jigs boring room,
plastic template shop, wood pattern and model pattern shop, five axis precision
machine tools and laser control machines. To cope with such a diverse range,
four assembly lines have been established, one each for MCVs and HCVs, LCVs,
Utility vehicles and one for Passenger Cars (Indica and Indigo).
The Passenger Car Division in 'K' block executes the entire process of car
manufacture over five shops - the engine shop, the transmission shop, press and
body shops, paint shop and the trim and final assembly shop. The shops are fully
automated ensuring that there is minimal chance for error in the manufacturing
processes.
After the car is completely assembled, it goes through several checks like
wheel alignment, sideslip test, brake test, shower test, and a short test run before
it is ready for dispatch. All systems such as materials management, maintenance
and other activities are computerized, enabling smooth operations and minimum
inventory needs.
The Electronics Division is engaged in the production of a wide variety of
Machine Tool Controllers, PLCs, Test rig instrumentation, Servomotors,
Proximity Switches. In addition, it has developed a number of components such

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as flashers, horns, timers that are used in Tata Motors' vehicles. Industry experts
rate the fully automated Foundries at Chinchwad and Maval among the best,
worldwide. The Iron Foundry at Chinchwad produced 37,000 Tons of high
precision castings in 2006-07 while the Iron Foundry at Maval produced 14000
Tons of spheroidal Iron castings in 2006-07. These include Cylinder Blocks,
Cylinder Heads, Gear Box Housing, etc. To dispense with the need for
outsourcing, an Aluminium Foundry with an annual capacity of 3,300 Tonnes has
been established.
4.Jamshedpur:
Established in1945, the Jamshedpur unit was the company's first unit and is
spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory,
Engine Factory, Cab & Cowl Factories, and the Novus. The divestments in
March 2000 hived off the Axle and Engine plants into independent subsidiaries
viz. HVAL &HVTL, respectively.
The Truck Division boasts of two assembly lines. The main assembly line,
measuring 180m in length has 20 work stations with a vehicle rolling out every 8
mins. The other line is dedicated to special purpose vehicles and for meeting the
requirements of the Indian Army.
The uniqueness of the Factory lies in its possession of Advanced facilities
for manufacturing long members comprising of a set-up of 5000 Tones Hydraulic
press line, cutto- length line for strip preparation purchased from M/s Kohler of
Germany and a Camber Correction line.

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Facility for hot forming of axle halves with a 3000 tone press and heating
furnace.
Flexibility in manufacturing frames with an off line Proto-typing facility.
The Cab, Cowl & Novus Factory is equipped with state- of- art facilities
like Centralized Paint Shop and Automated painting set up, Robot painting, BIW
Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW
Fabrication of Cowls for buses, and other miscellaneous applications.
The fully equipped Foundry, that the unit is supported by, supplies high-
grade SG Iron castings for automobile components and excavators, and is rated as
one of the cleaner, better and highly automated foundries in the world. It has an
annual capacity of 42,000 MT of Good castings and makes, both, Gey and SG
cast Iron casting. It manufactures all critical automobile castings e.g. Cylinder
Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High Pressure
Moulding line of a rated production capacity of 90 moulds/ hour. This is
supported by a sand cooler and sand mixer from Kunkel Wagner.
The Engine Factory is responsible for the in-house manufacture of Tata
697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series
engines manufactured at Tata Cummins.
As one of the most modern forging set-ups in the country, the Forge
Division is equipped with a semi-automated forging line with 40,000 mkg Beche
Hammer and state-of-the-art presses from Kurimoto of Japan. It produces critical

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forgings like crankshafts, front axle beams and steering parts for the automobile
plant. The new forging line, installed in April 1984, has the capacity to forge
front axle beams at 90 sec per piece and crankshafts at 120 sec per piece.
Mechanical presses help produce a variety of heavy forgings. The sophisticated
FIDIA
digit 165 CC Graphite Milling Machine links shop floor machines to the design
workstation. The Forge has been certified as ISO 9002 and QS 9000 by the
BVQI.
HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the
market leader in medium and heavy commercial vehicles axles in India with an
installed capacity of over two lakh axles per annum.
The company's product range includes Front Steer axles- both live and
normal, Rear Drive axles and dummy/ trailer axles. It is currently the sole
suppliers of M&HCV axles to the Jamshedpur and Lucknow plants of Tata
Motors.
HVAL has state-of-the-art manufacturing facilities for making all major
Axles components such as Front Axle Beam, Stub Axles, Front & Rear Wheel
Hubs, Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear),
Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in the
forefront of cutting edge technology, HVAL has proven skills in manufacturing
axles from component level to assembly & testing. As a TS 16949 company,
HVAL encourages and continuously supports its vendor base to upgrade their
Quality Management System to TS 16949.

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HVTL was established on 13th March 2000 as a major subsidiary of Tata
Motors by taking over operations of Tata Motors' erstwhile Gearbox Division. It
is a leading manufacturer of automotive transmissions, components &
engineering applications for a wide range of medium & heavy commercial
vehicles. The company has a capacity of producing 94,000 gearboxes per year
which is being enhanced to a capacity of 120,000 Gearboxes per year. It provides
products and services of superior quality, matching with the current economic
and business trends in medium and heavy commercial vehicle markets. The
Quality System of HVTL is certified under ISO/ TS-16949. In the environmental
and safety front, it was ISO14001 certified in 2004 and OHSAAS-18001 certified
in 1999.
While making technological advancements, the social responsibilities are
also taken up seriously. Tata Motors, Jamshedpur, plays an active role in serving
rural communities surrounding its Works through various community centres.
While striving to create a culture for self-help amongst the local populace, it
has made significant progress in community and social forestry, sustainable
development of wastelands, road construction, rural health and education,
development of rural industries, water supply and family planning. A signatory to
the UN Global Pact, it also takes various initiatives in human rights protection,
labour standards, environmental issues, modern effluent treatment facilities,
sanitation drives, soil and water conservation programmes, tree plantation drives,
etc.

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GOALS
1. The Goal of Tata Motors is to provide good and efficient car with all people at
reasonable price.
2. Tata Motors, a Company that cares about the future….. True to the tradition of
the Tata Group.
3. Tata Motors is committed in letter & sprite to corporate social responsibility as
well as economical interests of their share holders who have invested in Tata
Brands.
4. Tata Motors concerns in Manifested by a dual approach :-
o Reduction of environmental pollution and regular pollution control drives.
o Restoring of ecological balance.
Vision statement of Tata motors:
 The vision statement of Tata motors is ―Best in the manner in which we
operate best in the product we deliver, and best in our services.
Mission statement of Tata motors
 Leadership with trust

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Dealer’s profile:
Adishakti Auto mobiles private ltd, is a dealer for TATA motors India ltd
for Shimoga. Presently they hve two branches in shimoga and dhavangere.
Shimoga branch started in the year 2007. By Venkatesh tatuskar. He is the
managing director of Adishakti cares.
Over the last 5 years adishakti group has gained are trusted position in the
Automobile industry . now their presenting cutting edge technology, unlimited
professionalism and wide network with sales and service outlets at shimoga for
TATA passengers cares. Area towering from all the talluks covered under
Shimoga district. They not only sell the cars but also provides service to their
customers there are 300 employees working under shimoga branch. Their
working hours start from 9.00 to 6.00. at present Adishakti car is one of the
leading car dealers in Shimoga. Their sales increased in every month, in future it
will become number one seller in Shimoga district.
SALE
In the first 7 months they sold 292 units from June 2007 to December 2007
and in nest 6 months they sold 320 units from Jan 2008 to June 2008. Their
average monthly sales in first seven months 42 units and in next 6 months 51
units so we can find the continuous growth in their sales.
FACILITIES AVILABLE
Over 15,000 sq feet of extensive area with wide customer longue.
5000 sq feet display area for new cars.

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Test drives and easy finance option and exchange facility.
Genuine TATAs pairs and accessories.
State-of-the art workshop with company trained engineers.
High-Tech body shop with dust free paint booth.
Pick up and drop facility.
These are the main facilities which are provided by the ADISHAKTI
automobiles.
MANAGEMENT
Managing Director Mr. Venkatesh tatuskar
General Manager Mr. Manu kumar
Chair man Mr. Narayan rao tatuskar
Sales manager Mr. Mahesh
Customer Care executive Mr. TRM prashanth
A/c Manager Mr. suresh
Works Manager Mr. Anurag
Body shopping manager Mr. laxhman
Body shopping service adviser Mr. Arun kumar
Service Manager Mr. Mahabala
Service advisor Mr. karanth
Mr. Subhash
Accessories department Ms. Rashmi
Clerk Ms. Ashwini
Mr. Swami

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FUNCTIONS
GROUND FLOOR Service
Spare accident Repairs
Stock yard
1st
floor Show room
A/c’ Reception
Customer lounge
GM Cabin
Sales Manager Cabin
2nd
Floor Conference room
Corporate office
MD cabin
AGM WORKS – JOB RESPONSIBILITIES
 Achieving inflow target of 300 cars in Mangalore and 400 cars in Shimoga.
 Developing Training Modules.
 Identifying new business opportunities.
 Monitoring payment collection on daily basis.
 Regulating credit to customers.
 Monitoring Warranty claims.
 Monitoring competitors activities.
 Establishing consumer profiles.

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 Monitoring dealer performance.
 Maintaining best ESI in the industry.
 Achieving less than 35% expense ratio to Net profit.
 Management of best inventory.
 Best HR practices at workshop.
 Adherence to limit standards and customer requirement.
 Achieving labour target of 10 lakhs in Mangalore.
 Training all manpower of workshop to be best in industry.
 Planning and implementing of activities of workshop.
 Reporting to general Manager.
SALES CONSULTANT JOB RESPONSIBILITIE
 Being face of the organization, keeps him well groomed.
 Achieving given sales target.
 Meeting 12 new prospects and creating 2 hot enquires per day.
 Entering of enquiries and updating of enquiries on daily basis.
 Making static demo at showrooms mandatory.
 Database management and maintenance.
 Adherence to standards and customer requirements.
 Daily follow ups of enquiries.
 Planning and implementations of activities.
 Ensuring delivery of vehicles with complete payment and correctness of
documents for offer.
 Identifying new business opportunities.
 Meeting customers to whom sold the cars withn in 1 month.

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 Reporting to sales manager.
SALES MANAGER JOB RESPONSIBILITIES
 Heading and leading the sales team.
 Achieving given sales targets.
 Handling day to day jobs at dealerships, sales complaints,
accessory, insurance and in-house finance sale.
 Making static demo at showrooms mandatory.
 Developing training modules and taking min 2 trainings.
 Daily tracking of consultants enquiries. Follow ups, work
quality and other aspects.
 Planning and implementation of activities.
 Maintenance of showroom.
 Ensuring delivery of vehicles with complete payment and
correctness of documents for offers.
 Recruitment of manpower.
 Monitoring competitor activities on daily basis and
establishing customer account profiles.
 Draw up overall business potential in the region.
 Identifying new business opportunity.
 Reporting to managing director and general manager.
WORKS MANAGER JOB RESPONSIBILITIES
 Achieving inflow targets of 600 cars at Mangalore.
 Achieving less than 35% expense Ratio to net profit.
 Best hr practices at work.

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 Adherence to HTML standards and customer requirements.
 Achieving labour targets of 6 lakhs both at Mangalore and Udupi.
 Training all manpower of workshop to be best in industry.
 Regularly monitoring customer feedback.
 Planning implementation of activities of workshop.
 Reporting to assistant general manager.(works)
 conducting do it you self and true friendship every month.
PERFORMANCE AND REWARDS
A definite incentive and reward policy has to be developed and
communicated by all members of the organization KPAs for each individual.
SALES CONSULTANTS
 Performance indicators.
 No of leads generated.
 Car sales.
 Accessory sales.
 Finance deals.
 Extended warranty deals.
SALES MANAGER (for common attributes, a target for the sales manager will
be the sum total of all the sales consultants)
 Performance Indicators.
 Car sales (Retail)
 Car sales (Corporates)
 Accuracy of Sales forcasts (&)
 Accessory sales.

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 Finance deals.
 Extended warranty deals.
 No of events and road shows organized.
 Prospect targets.
 No of programmes conducted for sales consultants.
 Employee turnover ratio.
SERVICE ADVISOR
 Performance Indicators.
 Spare parts sales.
 Rework Ratio.
 Accessory sales.
 Concern Resolutions.
 Extended Warranties.
SERVICE MANAGER
 Performance Indicator.
 Service spares forecast.
 Inventory levels.
 Pay utilization ratio.
 Employee turnover ratio.
 Productivity ratio.
 Internal quality audit.
 External quality audit.
CAREER PLANNING FOR EMPLOYEES.

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Grade system needs to be introduced and a proper well defined
organizational structure/hierarchy needs to be developed.
Grades Designation Qualifications Experience
G1 Office asst., sales
consultants,
service advisors,
mechanics.
Graduates/Diploma
holders.
1-2 years
G2 Sr .Sales
consultants, Sr.
Service advisors.
Graduates/Diploma
holders.
2-4 years
G3 Asst. manager-
sales, service,
parts
BE/MBA 4-6 years
G4 Manager BE/MBA 8-10 years
G5 Sr. manager/GM BE/MBA 12-13 years
G6 CEO BE/MBA 15-20 years
People should be promoted to a higher grade depending upon their
performance and skill set developed.
Depending upon the interests, qualities career aspiration of the individual,
he/she should be allocated responsibilities and assignments. For example a
person might be interested in moving to market function and he is capable of
handling such an assignment.

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Regular training and development of the people should be carried out in
order to prepare them for handling higher responsibilities and positions.
Clear career progression plan should be designed for each individual,
communicated to him and objective criteria should be designed for this.
PEMPLATE

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PRODUCTS OF TATA MOTERS:-
Dealers products:
Sumo Grande (2008-2010)
Tata launched the Sumo Grande on January 10, 2008 powered with a new
generation 2200 cc 120 bhp (89 kW; 122 PS) DICOR (Direct Injection Common
Rail) engine. It features completely different body work. It lies below the Tata
Safari in Tata's product portfolio. The Sumo Grande was designed in the UK by
Concept Group International LTD.
Sumo Grande MK II (2010)
`It is an upgraded version of Sumo Grande. The Grande MK II seeks to
deliver added value to customers through substantial changes in the exteriors and
interiors combined with improvements in drivability, ride and handling and
comfort. The exteriors have been accentuated by a new chrome lined grill, side
rub rails with chrome inserts and indicators on ORVMs. The interiors have been
refreshed to give the vehicle a completely new, contemporary look with a two
tone theme complemented by a new faux wood centre console and new fabric
upholstery.The changed drive ratio in the Grande MK II gives a boost to low
speed performance in city driving conditions. While a modified suspension

TATA MOTORS 2012
ensures a comfortable ride, particularly for second and third row occupants,
optimised anti-roll bars reduce body roll to a minimum during cornering. The
NVH levels have been further refined.
Tata Grande (2011-present)
Tata has now dropped the "Sumo" tag from this product. It has now
renamed as "Tata Grande". New product line now comes with body stickers
emphasizing the new name "Tata Grande". Another change from product line up
is that the turbo model has been discontinued.
Tata Indica
Tata Indica
"Tata IndicaV2"
Manufacturer Tata Motors
Production 1998–present

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Assembly Pune, Maharashtra, India
Class Supermini car
Layout FF layout
The Tata Indica is a hatchback automobile range manufactured by Tata
Motors of India. It is the first passenger car from Tata Motors and is also
considered India's first indigenously developed passenger car. As of August 2008,
more than 910,000 Indicas were produced, and the platform had spawned off
close to 1.2 million vehicles. The annual sales of Indica has been as high as
144,690 units in 2006-07. Current monthly sales of Indica is around 8000 units.
The models have also been exported to Europe, Africa and other countries since
late in 2004.
When first launched, the Indica prompted many complaints from early
purchasers, who claimed that the vehicle did not deliver horsepower and gas
mileage as promised. In response to the customer complaints, Tata Motors re-
engineered the internals of the car and launched it as Indica V2 (version 2), which
solved most of the complaints and emerged as one of the most sought after cars in
the Indian automobile industry. Later, it was again updated, now marketed as the
"Refreshingly New Indica V2". This was followed by the next variant of Indica,
current in early 2008, called the Indica V2 Xeta Petrol, which delivers 70 PS
(51 kW; 69 hp) of power at a fuel efficiency of 14 km/l (about 33 mpg U.S., fuel
consumption of 7.1 L/100 km) under standard test conditions. In Indian city
conditions, fuel economy can drop to about 10 km/l (about 23.5 mpg U.S., 10

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L/100 km). Since the V1 and V2 which were visually identical, Tata had applied
styling updates to the Indica in 2004 and 2007.
In India, three versions were available with different trim levels.
Indica V2 — 1.4 L diesel (naturally aspirated engine in the DLE and DLS;
turbocharged option in the DLS; turbocharged and intercooled DLG and DLX;
DiCOR engine offered in the DLS and DLG);
Indica V2 Petrol — 1.4l Petrol Carbureted (Indica 2000) 1.4L petrol with
Hitachi ECU, 1.2L and 1.4L petrol with Bosch ECU (Indica Xeta), 1.2 L LPG
(GLE & GLS versions only);
Indica Vista (2008-present) (2nd generation)
Tata Indica Vista EV interior with integrated GPS.
Indica Vista
Also called
Tata Indica V3
TataVista(Italy)
Tata Vista Ego (South Africa)

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Production 2008-present
Body style 5-door hatchback
Engine
1.2 L 65 hp (48 kW) Fire I41.4 L
71 hp (53 kW) turbodiesel I4
1.3 L 75 hp (56 kW) Multijet I4
Transmission 5-speed manual
Wheelbase 2,470 millimetres (97 in)
Length 3,795 millimetres(149.4 in)
Width 1,695 millimetres (66.7 in)
Height 1,550 millimetres (61 in)
Related
Tata Indigo Manza
Fiat Linea
Fiat Punto (310)
Designer Tata Motors, evolution of V2

TATA MOTORS 2012
The Indica Vista was unveiled at the 9th Auto Expo in New Delhi. The
Indica Vista is not a facelift of the Indica. It is built on a completely new platform
and shares nothing with the existing Indica. This new version is bigger than the
previous Indica, it is 3,795 mm (149.4 in) long with a wheelbase of 2,470 mm
(97.2 in). The Indica Vista has two new engines, a 1.3 L Quadra Jet common rail
direct injection diesel and a 1.2 L Safire MPFI VVT petrol engine. The 1.4 L TDi
was available until April 2010, but was discontinued as it did not meet the Bharat
Stage IV emission norms. The Quadra Jet (Fiat JTD) is produced in Ranjangaon
by the Tata-Fiat joint venture. The Indica Vista, rumoured as the Indica V3 till
then, was launched in August 2008. Subsequently, a 1.4l, 90ps petrol variant was
also launched. The Vista 1.2l Petrol version, also known as Safire is criticized for
its low mileage which can range from 5 to 9 km/ltr of petrol with in the city.
Indigo Sedan (2002-2009)
Tata Indigo

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Class Subompact car
Body style
4-doorsedan
4-door station wagon
Layout Front engine, front-wheel drive
Engine
1.4LI4
1.4LturbodieselI4
1.4 L Intercooled turbodiesel I4
1.4 L DiCOR I4
Wheelbase
2,450 mm(96.5 in)
XL: 2,650 mm (104.3 in)
Length
4,150 mm (163.4 in)
CS: 3,988 mm (157.0 in)
Marina: 4,158 mm (163.7 in)
XL: 4,377 mm (172.3 in)
Width 1,700 mm (66.9 in)
Height 1,540 mm (60.6 in)

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Marina: 1,575 mm (62.0 in)
Related Tata Indica
Designer I.DE.A Institute
In 2002, Tata introduced India's competitive indigenous sedan: the Indigo.
Designed in-house, it is a sedan version of the Tata Indica, with which it shares a
large number of parts. Launched with a Turbodiesel and Petrol engines, An
intercooled 'TDI' Engine, and Dicor engines were added. A minor redesign was
done in 2006 which added dual chamber headlamps and different bumpers. It was
superseded by Tata Indigo Manza in 2009.
Indigo Marina (2004-2010)
The station wagon version called the Indigo Marina (called the Indigo SW
in export markets) was unveiled at the New Delhi Auto Expo 2004.The various
advance features embedded to Indigo Marina variants are front and rear cabin
lamp with spot reading lamp, HVAC system, 4 spoke wheel, aluminum gear shift
knob, power windows, body colored bumpers, roof rails, rub rails on door, full
wheel covers, digital clock, retractable luggage cover, side impact beams,
collapsible steering column. As of 2010, the production of the Marina has been
cut back, and the vehicle is no longer readily available in most Tata dealerships.
Indigo XL (2007-present)
The Long Wheel Base Version called the Tata Indigo XL went on sale in
January 2007.[1]
It is the long-wheelbase version of the Indigo sedan. It has a

TATA MOTORS 2012
200 mm (7.9 in) stretched wheelbase and a 101 hp engine.The Petrol model has
MPFI 16 valve twin cam engine,whereas the diesel variant features a DICOR
engine developed in-house. Some features are powered front seats (driver and
passenger), rear air conditioning console with separate controls, all four power
windows with auto power down function, and car phone.
Indigo CS (2008-present)
Tata launched the Tata Indigo CS at the 2008 Auto Expo in New Delhi. CS
stands for compact sedan and is the world's shortest sedan. The Indigo CS is
subjected to low excise duty. There are three models each in petrol and disel
version. Indigo CS petrol has a 1.2 litre, 65 PS (48 kW; 64 hp), MPFI engine
variant and a 1.4 litre TCIC engine for the diesel version. The Indigo CS was
initially launched with the Indica Grille and Headlights, and with the Indigo Dual
chamber headlights and grille in 2009. A DiCOR option was also added.
In 2010, it received a new BS-4 compliant Common rail CR4 engine and
upgrades in technology class and design, under the name Indigo CS e-series.
Features:-
Indigo CS is world's shortest sedan car, size of a hatchback and
spaciousness of a sedan car. Beige interiors, new AC facia, reading lamp, sporty
steering wheel, the instrument panel, New styled Front Grille, front and rear
bumper ,Soft touch finest quality seats ,Centre Cluster & Air Conditioning
Controls , Anti-glare Inner Rear View Mirror, and trunk space of 380 litres with
Independent McPherson struts equipped suspension system.

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Indigo Manza (2009-present) (2nd generation)
Tata Indigo Manza
Predecessor Tata Elegante
Class Compact car
Body style 4-door sedan
Layout Front engine, front-wheel drive
Platform Tata X1 platform
Engine
1.4L Saffire 90 hp (67 kW) L4
1.3L Quadrajet diesel 90 hp
(67 kW)

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Wheelbase 2,520 mm (99.2 in)
Length 4,413 mm (173.7 in)
Width 1,703 mm (67.0 in)
Related
Tata Elegante
Tata Indica Vista
Designer Tata Motors
Tata Motors launched the Indigo Manza on 14 October 2009. The variant is
based on the Tata X1 platform which was displayed by Tata Motors in its
prototype form called Elegante Concept during the 2007 Geneva Motor Show. It
is priced between Rs 4.8 lakhs and Rs 6.75 lakhs. The launch coincided with the
phasing out of the earlier sedan version of Indigo. Four variants are the Aqua,
Aura, Aura (ABS) and the Aura +. with engine options of a 1.4 liter petrol and a
1.3 liter diesel engine, shared with the Fiat Linea.
Features
Manza has some of the most luxurious features like a 2 DIN music system
which supports USB, AUX and Bluetooth connectivity, driver information

TATA MOTORS 2012
system, steering mounted audio controls, ABS, Dual front airbags, Alloy Wheels,
colour changing tachometer needle which turns red when the car reaches to the
redline, engine immobilizer and central locking based on the variants available
Tata Winger
Tata Winger
Class mini van
Layout FF layout
Engine 2.0 L diesel I4
Wheelbase
2,800 mm (110.2 in)
3,200 mm (126.0 in)

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Length
4,520 mm (178.0 in)
4,920 mm (193.7 in)
Width 1,905 mm (75.0 in)
Curb weight
1,620 kg (3,571 lb)
1,720 kg (3,792 lb)
1,740 kg (3,836 lb)(kerb)
Related Renault Trafic
The Tata Winger is a van launched by Tata Motors in 2007.[1]
It based on
the Phase 3 Renault Trafic Mk1 van.
Tata Winger
The Winger is being offered in six variants and two seating configurations
too. The top-end luxury, flat roof, air-conditioned variant is a ten-seater, while the
remaining five versions are offered as either 13 or 14 seaters, taking the total
number of variants to 11.
The Winger is powered by a modified version of the 2.0 litre diesel engine
that is currently offered on the Tata Sumo. This 1948 cc engine comes with a
turbo-charged, inter-cooled (TCIC) version in all the variants, except in the
smaller length, entry-level Winger van. The non-turbo-charged version of the

TATA MOTORS 2012
engine develops a peak power of 68 PS (50 kW) compared to the 90 PS (66 kW)
that the TCIC version puts out. The Winger meets Bharat Stage III emission
standards, except for the base variant, which is BS-II compliant.
Tata Safari STORME
Tata Safari
An entire new Safari is due to be launched in 2011. The 2011 Tata Safari
will be based on its sibling Aria’s "X2" platformwhich has a stronger hydro-
formed chassis sections. The new model will also have lots of space and will be
loaded with features such Dual Mass Flywheel (DMF), ABS, EBD, ESP, SRS
Airbags, Climate Control etc. As far as engine is concerned, speculation are that
Tata will be using its proven 2.2L VTT DiCOR, that is being used in current
generation Safari, to this model as well.
The second generation Tata Safari will be known as Tata Safari STORME.
Its been unrelieved at the Auto Expo 2012, New Delhi. The all new Tata Merlin
would be dynamic and bold in looks offering a dramatic aggressiveness from all

TATA MOTORS 2012
angles. The sharp and bold flared halogen headlights and the bonnet with a slope
line so defined with the grille and the company logo would form the charming yet
masculine front fascia that looks more or less similar to that of the Land Rover.
The roof rails look stylish and sporty which is yet again somewhat similar to the
typical design of the Land Rover.
The all new Tata Merlin itself has the same engine as its predecessor; the
well-known and highly successful 2.2 l DiCOR turbocharged diesel engine that is
based on the Direct Injection Common Rail (DICOR) technology and comes well
equipped and accompanied with a highly fuel efficient 16 valve DOHC platform.
Tata Magic
Tata Magic
Assembly
Pune, India
Uttarkhand, India
Class MPV
Body style Microvan

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The Tata Magic is a Microvan launched by Tata Motors in June 2007. The
Magic is the passenger version of the Ace mini-truck, the new Magic features an
all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with
adequate legroom. Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel
engine, the Magic offers high fuel efficiency and very low maintenance. The 12-
inch tyres provide higher ground clearance, and the rigid front axle is designed to
handle tough roads. The Magic's turning radius of 4.3 metres (14.1 ft) is nimble
enough to navigate the bylanes and traffic of India's crowded cities. The Magic
has a clearly visible instrument cluster, utility tray and a digital clock in the
dashboard and also a provision for fitting a radio.
Tata Aria
Tata Aria

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Class Mid-size crossover SUV
Body style 5-door SUV
Engine 2.2 L vtt DiCOR I4
Length 4,780 mm (188.2 in)
Width 1,895 mm (74.6 in)
Curb weight 1,920 kg (4,233 lb)
Related Tata Xover
Features
Tata Aria is a blending of an MPV, Sedan and an SUV. It comes with
seating arrangement of three rows and features such as 3D surround sound,
dimming roof lamps, in-dash built in GPS, infotainment system, multifunctional
steering wheel, dual air conditioning with automatic climate control and cruise

TATA MOTORS 2012
control whereas safety features include 6 airbags, ABS and ESP, the chassis
frame comprising advanced hydro formed members, a stiffened body cage, and
dual zone collapsible steering.
To ensure that the model offers the finesse of a sedan, Tata Motors shipped
one of the units to its UK subsidiary - Jaguar-Land Rover (JLR) - to enhance
Aria's fittings and finish. Designed with an eye on international markets, the
vehicle meets European safety standards.
Tata Venture
Tata Venture
Production 2011–
Assembly
Pune, India
Uttarkhand, India
Class Minivan
Body style 3-door Minivan
Layout RR layout

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Engine 1.4 L diesel 90 hp (67 kW)
The Tata Venture is a minivan unveiled on 5 January 2010 at the 10th
AutoExpo in Pragati Maidan by Tata Motors in India. It is in competition with
the prevalent MPV and vans from Maruti, Mahindra, Toyota, Chevrolet and
Force Motors. Venture is powered by a 1.4-litre turbo diesel engine delivering
90 hp (67 kW) power, it boasts of the best-in-class fuel efficiency among diesel
MPVs in the INDIA and is available in 5-, 6-, 7- and 8-seater arrangement. It
comes with features such as dual heating, ventilation and air-conditioning
(HVAC), reverse parking sensor, power windows, keyless entry and power
steering.
The new car Tata Venture is a family car and can accommodate eight
passengers easily. The van is loaded with 1.4-litre turbo diesel powertrain which
offers excellent fuel efficiency among the ones available in the domestic auto
market. The new MPV offers a mileage of 15.42 kmpl, certified by ARAI.
Tata Magic Iris
Tata Magic Iris

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Production 2010–
Assembly
Pune, India
Uttarkhand, India
Class Minivan
Body style 3-door Minivan
Layout RR layout
Tata Magic Iris is a vehicle manufactured by Tata Motors. It is a five-seater
with a top speed of 34 mph (55 km/h) and powered with 11 hp (8 kW) diesel
engine that is intended to compete with auto-rickshaws.

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Tata Xenon
Tata Xenon
Assembly
Pune, India[1]
Argentina
Samut Prakan, Thailand
(TAAP)[2][3]
Class Pickup truck
Body style 4-door Pickup
Engine 2.0 L common rail turbodiesel

TATA MOTORS 2012
Length 5,125 mm (201.8 in)
Width 1,860 mm (73.2 in)
Kerb weight 1,900 kg (4,189 lb)
Related Tata Sumo Grande
Designer
Thomas Ashton, Design
Director, Concept Group
International LTD UK
Tata Xenon is a pickup truck manufactured by Tata Motors. It was debuted
as redesigned Tata TL at the 2006 Bologna Motor Show. Released in late 2007 as
the Tata Xenon. The Xenon is powered by newly developed 2.2L common rail
turbodiesel 140 PS (103 kW) engine (DICOR)[i.e. Direct injection Common
Rail]. This also featured the extended cab (X-Tend cab) for the first time but to
the selected markets. The new Xenon will be launched in many countries around
the world, whereas in India its platform also gives rise to the Tata Sumo Grande,
a passenger variant from Tata.

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MARKETING STRATEGY
MARKETING:
Marketing is an important activity in a society. Marketing had its origin in
the fact man is a creature of need and wants. Needs and wants create a state of
discomfort in persons which is resolved through acquiring products to satisfy
these needs and wants, These products is obtained in several ways, self-
production, coercion, supplication and exchange. Most human, society works on
the particular products and trades them for the other things they need. A
market is an area for potential exchange. These are need markets, demographic
markets. Marketing encompose all those activities is trying to actualize potential
exchanges.
According to Peter Drucker, he thinks that marketing first arose in the 17th
century in Japan, not in the west and it didn’t appear there until the middle of
the nineteenth century. As marketing was triggered by any fire circumstances
like a decline in sales, a slow growth, changing buying patterns, increasing
competition and also increasing sales expenditure.
MARKETING AND PROMOTION
Strategies
Meaning of marketing
In popular usage, "marketing" is the promotion of products,
especially Advertising and branding. However, in professional usage

TATA MOTORS 2012
the term has a wider meaning of the practice and science of trading.
The American Marketing Association (AMA) states, "Marketing is an
organizational function and a set of processes for creating,
communicating and delivering value to customers and for managing
customer relationships in ways that benefit the organization and its
stakeholders."
Marketing practice tends to be seen as a creative industry, which
includes advertising, distribution and selling. It is also concerned
with anticipating the customers' future needs and wants, which are
often discovered through market research.
The scientific study of marketing is a wide and heavily
interconnected subject with extensive academic publications.
Marketing methods are also informed by many of the social sciences,
particularly psychology, sociology, and economics. Anthropology is
also a small, but growing influence. Market research underpins these
activities. Through advertising, it is also related to many of the
creative arts. The marketing literature is also infamous for re-
inventing itself and its vocabulary according to the times and the
culture.
Marketing is an economic process by means of which goods and
services are exchanged and there values are determined in terms of
money. It is the some total of all activities, which are related to the
flow of goods from the point of origin to the point of consumption or use.

TATA MOTORS 2012
It can be defined as exchange in goods and services satisfying those activities,
which human wants it is also a skill of selecting and fulfilling consumer desire in
such a way that certain amount of money put in brings back maximum returns.
Definition of marketing management:
Philip Kotler and Grey Armstrong define Marketing management as "The
analysis, Planning, Implementation and control of programs of designed to create,
build and maintain beneficial exchange with target buyers for the purpose of
achieving organization objective"
In the words of C.L. Knight "Marketing embraces all efforts made in the
discovery of consumer actual and potential requirement for commodities and
services and the steps taken for securing their actual distribution.
MARKETING STRATEGIES
Market segmentation:
Dividing a market into distinct groups of buyers with different needs,
characteristics, or behavior that might require separates products or marketing
mixes.
Automobile companies are interested in subdividing or segmenting the
market, i.e., each segment can be a group of people with similar or homogeneous
demand and the enterprise can offer tailor made marketing mix for each market
segment or subdivision. A market segment is a meaningful buyer group having
similar wants. Market segmentation gives formal recognition to the fact that

TATA MOTORS 2012
wants land desires of customers are diverse and we can formulate specific market
offering to specific category or segment of the market so that supply will have co-
related with demand varies & complex buyer behavior is the root cause of the
market segmentation.
Marketing Strategy adopted by
Adishaktti
Objectives
First year Objectives: The dealer aiming for 25% market share, of the
shimoga sale volume of 1000.
An important objective will be to establish a well-regarded brand name
linked to a meaningful positioning. We will have to invest heavily in marketing to
create a memorable and distinctive brand image projecting innovation, quality
and value. We also must measure awareness and response so we can adjust our
marketing efforts if necessary.
Target Markets
Adishakti 's marketing strategy is differentiated marketing. The company's
primary consumer target is middle to upper income professionals who need true
value for their money and comfortable ride in city conditions. The company's
secondary consumer target is college students who need style and speed. The
company's primary business target is midsized to large sized corporate that want
to help their managers and employees by providing them a car for ease of
transport. The company's secondary business target is entrepreneurs and small
business owners who want to provide discounts to managers buying a new car.

TATA MOTORS 2012
Each of the four marketing strategies conveys Adishakti's differentiation to
the target marketing segments identified above.
Positioning
Using product differentiation we are positioning the Adishaki’s as the most
versatile, convenient, value added car model for above target market used. The
marketing strategy will be focused on promoting the car as economic car for the
next generation.
Product
Adishakti is fully loaded and will be sold with 3 year warranty.
Price
TATA base model will be introduced at ex-showroom price of 1lakhs.
Marketing Communications
By integrating all messages in all media we will reinforce the brand name &
main points of product differentiation. Research about media consumption,
pattern will help our advertising agency to choose appropriate media and timing
to reach prospects before & during the product introduction. Thereafter,
advertising will appeared on a pulsing basis to maintain brand awareness and
communicate various differentiation messages. The agency wills also co-ordinate
public relation efforts to build TATA brand & support the differentiation
message. To attract market attention & encourage purchasing, we will offer a
limited time, registration and insurance. To attract, retain & motivate channel
partners for a push srr.eu will use trade sales promotions and personal selling to
channel partner.

TATA MOTORS 2012
Marketing Mix
In the early 1960s, Professor Neil Borden at Harvard Business School
identified a number of company performance actions that can influence the
consumer decision to purchase goods or services. Borden suggested that all those
actions of the company represented a "Marketing Mix". Professor E. Jerome
McCarthy, also at the Harvard Business School in the early 1960s, suggested that
the Marketing Mix contained 4 elements: product, price, place and promotion.
Once you've identified your target market, the next step is to create the market
mix, which is a set of four elements: product, price, distribution, and promotion
.You have a lot of control over the elements in your marketing mix, but you have
very little control over environment in which you're operating.
External forces
Society
Product
Promotion
Distribution
Price
MARKETER CUSTOMER

TATA MOTORS 2012
A) Product
A product is anything that satisfies a need or wants and can be offered in an exchange. A
productcanbeagood,serviceoridea.
Features:
The all-new "TATA" is fully loaded with a range of exciting new features. It's a perfect
complementtoyourevolvedtastesandlifestyle.Andthebestwaytotakeyourdrivingpleasureto
a brand-new high. European Styling. Japanese Engineering. Dream-Like Handling. The new
TATA Pa is a generation different from Nano and Indica design. Styled with a clear sense of
muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is
packed with energy and ready to deliver a dynamic drive. Its solid look is complemented by an
equallyrootedroadpresenceandclass-definingridequality.
New chassis systems allow for the front suspension lower arms, steering, and J
gearbox and rear engine mounting to be attached to a suspension frame. You get
lower road noise and a greater feeling of stability as you sail over our roads with
Feather-touch ease.
PRICE:
Price is the value placed on the something of value in an exchange.
Consumers exchange something of value normally purchasing power for the
satisfaction or ability they expect product to provide

TATA MOTORS 2012
MODEL EX
SHOWROO
M
INSURAN
C E
ROAD
TAX REGISTRATION
EX.WA
R
RANTY
LOGIST
I CS AMC ONROA
D
TMP.R
eg-
Per.
Reg.
with
Smart
WHITE BOARD INDICA V2 REFRESH DIESEL BS-3
INDICA LE - NA
388,988.26 14315
56,130 500.00 2.000.0
0
4,250.00 3,000 6.500 475.683
INDICA LS – NA
408.570.68 14970
58.960 500.00 2.000.0
0
4.250.00 3.000 6.500 498.751
INDICA EV2 DIESEL BS-4
INDICA Ev2 L
CR4
401,664.22 14739
57,960 500.00 2,000.0
0
5,200.00 3,000 6,500 491,563
INDICA Ev2 LE
CR4
437,084.12 15923
63,075 500.00 2,000.0
0
5,200.00 3,000 6,500 533,282
INDICA Ev2 LS
CR4
451,735.26 16413
65,190 500.00 2,000.0
0
5,200.00 3,000 6,500 550,538
INDICA Ev2 LX
CR4
484,274.06 17502
69,880 500.00 2,000.0
0
5,200.00 3,000 6,500 588.856
XETA GLE EV2
322,362.46 12087
46,520 500.00 2,000.0
0
4,250.00 3,000 6,500 397,219

TATA MOTORS 2012
This "refers to the process of setting a price for a product, including discounts.
The price need not be monetary - it can simply be what is exchanged for the
product or services, e.g. time, energy, or attention.
XETA GLS EV2
341,551.04 12730
49,290 500.00 2.000.0
0
4,250.00 3.000 6,500 419.821
XETA GLX EV2
365,864.01 13542
52,800 500.00 2,000.0
0
4,250.00 3,000 6,500 448,456
INDICA V2 PETROL BS-4 LPG
XETA GLE LPG
345.573.80 12864
49.870 500.00 2.000.0
0
4.250.00 3.000 6.000 424.058
XETA GLS LPG
360,073.45 13348
51,960 500.00 2,000.0
0
4,250.00 3,000 6,000 441,131

TATA MOTORS 2012
ADISHAKTICARS PVT. LTD.,
No. 21,Shankarmutt Road,Sheshadripuram,Shimoga-577201
Sales:08182 658888,659488, Fax: 08182 275300
BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road,
Davangere- 577 002, Ph: 08192 230145 www.adishakticars.com
MODEL EX
SHOWROO
M
INSURANC
E
ROAD TAX REGISTRATION LOGISTICS AMC ONRGAD
TMP.Reg. Per. Reg.with
Smart Card
EX. WAR
RANTY
YELLOWBOARD INDICA V2 REFRESH DIESEL BS-3
INDICA LE – NA 388,988 21420 1,860 500.00 7,000.00 4,850.00 3,000 6,300 433,918.26 j
INDICA LS – NA 408,571 22108 1,860 500.00 7,000.00 4,850.00 3,000 6,300 454,188.68
INDICA EV2 DIESEL BS-4
INDICA Ev2 LE
CR4
437,084 23108 1,860 500.00 7,000.00 4,850.00 3,000 6,300 483,702.12
|
INDICA Ev2 LS
CR4
451,735 23623 1,860 500.00 7,000.00 4,850.00 3,000 6,300 498,868.26 }
INDICA Ev2 LX
CR4
484,274 24766 1,860 500.00 7,000.00 4,850.00 3,000 6,300 532,550.05 j
INDICA EV2 PETROL RS-4 1
XETA GL EV2 299,150 18265 1,860 500.00 7,000.00 4,850.00 3,000 5,694 340,319.34
1
XETA GLE EV2 322,362 19080 1,860 500.00 7,000.00 4,850.00 3,000 5,694 364,346.46 j
XETA GLS EV2 341,551 19V 54 1,860 500.00 7,000.00 4*850.00 3,000 5,694 384,209.04 j
XETA GLX EV2 365,864 20608 1,860 500.00 7,000.00 4,850.00 3,000 5,694 409.376.01 :
INDICA V2 PETROL BS-4 LPG
XETA GLE LPG 345,574 19895 1,860 500.00 7,000.00 4,850.00 3,000 5,694 388,372.815
I
XETA GLS LPG 360,073 20405 1,860 500.00 7,000.00 4,850.00 3,000 5,694 403,382.45
|

TATA MOTORS 2012
A1MSHAKTICASS ADISHAKTICARS PVT. LTD.,
No.21,Shankarmutt Road,Sheshadripuram, Shimoga-577201 Sales:08182 658888,659488, Fax: 08182 275300
BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road, Davangere- 577 002, Ph: 08192
230145
www.adishakticars.com
MODEL
NORM S EX
SHOWR
OOM
INSUR
A NCE
ROAD
TAX REGISTRATION
EX.WAR
RANTY
LOGISTI CS
ONROAD
TMP.Reg
.
Per. Reg.
with RC
ROOK
WHITE BOARD
INDIGO eCS PETROL BS-3
INDIGO CS GLS
PETROL
BS 3 419449 15335 60,526 500.00 2,000.00 4,900.00 4,000.00 506,710.49
TNDTGO OS GLX
PETROL
B S 3 437376 15935 63.113 500.00 2.000.00 4.900.0(1 4.000.00 527.823.98
TNITSTOO pP,S OR4 PF.TROT,
INDIGO CS eGLS BS
4
BS 4 451944 16420 65,216 500.00 2,000.00 4,900.00 4,000.00 544,979.52
INDIGO CS eGLX BS
4
BS 4 474114 17162 68,415 500.00 2,000.00 4,900.00 4,000.00 571,090.65
INDIGO CS LS TDI BS 3 506243 18240 78,670 500.00 2,000.00 5,500.00 4,000.00 615,153.00
INDIGO CS LX TDI BS 3 536232 19240 83,330 500.00 2,000.00 5,500.00 4,000.00 650,802.00
INDIGO eCS - CR4 DIESEL
INDIGO CS eLS BS 4 BS 4 536267 19240 83,335 500.00 2,000.00 5,500.00 4,000.00 650,842.00
INDIGO CS eLX BS 4 BS 4 559229 20008 86,905 500.00 2,000.00 5,500.00 4,000.00 678,142.00
INDIGO ECS VX BS4 588397 20983 91440 500 2000 5800 4000 713120
INDIGO XL TDI BS 3 563092 20137 87,505 500.00 2,000.00 5,500.00 4,000.00 682,734.00

TATA MOTORS 2012
ADISHAKTICARS P V T . L T D . , fi
MODEL NOR
MS
EX
SHOW
ROOM
INSU
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ROA
D
TAX
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ION
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INDIGO eCS PETROL BS-3
INDIGO CS
GLS PETROL
BS 3 419449 22489 1,860 500.0
0
8,500
.00
4,250.00 4,000
.00
461,0
48.10
INDIGO CS
GLX PETROL
BS 3 437376 23119 1,860 500.0
0
8,500
.00
4,250.00 4,000
.00
479,6
04.98
INDIGO eCS CR4 PETROL
INDIGO CS
eGLS BS 4
BS 4 451945 23630 1,860 500.0
0
8,500
.00
4,600.00 4,000
.00
495,0
34.62
INDIGO CS
eGLX BS 4
BS 4 474115 24409 1,860 500.0
0
8,500
.00
4,600.00 4,000
.00
517,9
83.85

TATA MOTORS 2012
NO.21,SHANKARMUTTROAD,SHESHADRIPURAM,SHIMOGA-577201Sales:08182 658888,659488, Fax: 08182 275300
BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road,
AOISIIAKT
ICAKS
ADISHAKTICARS PVT. LTD.
No.21,Shankarmutt Road,Sheshadripuram,Shimoga-577201 Sales:08182
658888,659488, Fax: 08182 275300
INDIGO CS
LS TDI
BS 3 506244 25537 1,860 500.0
0
8,500
.00
4,250.00 4,000
.00
550,8
90.67
INDIGO CS
LX TDI
BS 3 536232 26590 1,860 500.0
0
8,500
.00
4,250.00 4,000
.00
581.9
32.22
ITs
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eLS BS 4
BS 1 536267 26591 1,860 500.0
0
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4,600.00 4,000
.00
582,3
18.22
INDIGO ECS
VX
BS4 588397 28421 1.860 500.0
0
8,500
.00
4,600.00 4.000
.00
636,2
78.00
INDIGO CS
eLX BS 4
BS 4 559230 27398 1,860 500.0
0
8,500
.00
4,600.00 4,000
.00
606,0
87.53
TN 1IOO FA'
INDIGO XL TDI
BS 3
563092 29690 1,860
500.00
8,500.00
4,600.00
4.000
.00
612,2
42.19

TATA MOTORS 2012
BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near
bus stand, P.B Road, Davangere- 577 002, Ph: 08192
230145 www.adishakticars.com
MODEL EX
SHOW
ROOM
INSU
RAN
CE
ROAD
TAX
REGISTRATION EXTEND
ED
WARRA
NTY
LOGISTI
CS
ONROAD
TMP.Re
g.
Per.
INDIGO MANZA REFRESH WHITE BOARD
PETROL BS-4
AQUA
SAFIRE
540845 19,39
2
84,047 500.00 2,000.00 5,250.00 5,000.00 657,034.31
AURA
SAFIRE
575873 20,56
5
89,491 500.00 2,000.00 5,250.00 5,000.00 698,678.66
AURA
SAFIRE
ABS
608952 21,67
0
94,631 500.00 2,000.00 5,250.00 5,000.00 738,003.14
ELAN
SAFIRE
683563 24,16
5
106,226 500.00 2,000.00 5,250.00 5,000.00 826,703.69
DIESEL BS-4
AQUA
QUADRAJE
T
617156 21,945 95,906 500.00 2,000.00 5,250.00 5,000.00 747,757.04
AURA
QUADRAJE
T
660775 23,405 102,684 " 500.00 2,000.00 5,250.00 5,000.00 799,614.44
AURA
QUADRAJE
T ABS
704307 24,860 109,449 500.00 2,000.00 5,250.00 5,000.00 851,366.31
ELAN
QUADRAJE
T
768018 26,989 119,350 500.00 2,000.00 5,250.00 5,000.00 927,107.00

TATA MOTORS 2012
Promotion Strategy
The fourth and final P is promotion. This is the communications strategy of
your plan. Here you'll plan not only the message you want to use, but also the
tools you'll use to spread it to the world. Your promotion section should actually
have six categories:
advertising
public relations and publicity
direct marketing
promotions and events
product/company marketing materials
premium items
sales force
Basically, it should cover every communication mode that would appeal to
your target market and help drive them to not only be aware of, but also to act on
your offer. This would also include other things like client/customer newsletters,
a company Web site, etc. It is in this section of your plan that you should make
certain you are following an Integrated Marketing Communications plan. This
means that each of these tools must follow the same rules and spread the same
message. Having separate PR groups and promotions groups and sales groups
makes the job very difficult unless you make sure they are all in agreement about
what you are saying and how you are saying it.

TATA MOTORS 2012
promotion- push and pull strategies
"Push or Pull"?
Marketing theory distinguishes between two main kinds of promotional
strategy - "push" and "pull".
Push
A ―push‖ promotional strategy makes use of a company's sales force and
trade promotion activities to create consumer demand for a product.
The producer promotes the product to wholesalers, the wholesalers promote
it to retailers, and the retailers promote it to consumers.
A good example of "push" selling is mobile phones, where the major
handset manufacturers such as Nokia promote their products via retailers such as
Carphone Warehouse. Personal selling and trade promotions are often the most
effective promotional tools for companies such as Nokia - for example offering
subsidies on the handsets to encourage retailers to sell higher volumes.
A "push" strategy tries to sell directly to the consumer, bypassing other
distribution channels (e.g. selling insurance or holidays directly). With this type
of strategy, consumer promotions and advertising are the most likely promotional
tools.
Pull
A ―pull‖ selling strategy is one that requires high spending on advertising
and consumer promotion to build up consumer demand for a product.
If the strategy is successful, consumers will ask their retailers for the
product, the retailers will ask the wholesalers, and the wholesalers will ask the
producers.
A good example of a pull is the heavy advertising and promotion of
children's’ toys – mainly on television. Consider the recent BBC promotional
campaign for its new pre-school programme – the Fimbles. Aimed at two to four-
year-olds, 130 episodes of Fimbles have been made and are featured everyday on
digital children's channel CBeebies and BBC2.

TATA MOTORS 2012
As part of the promotional campaign, the BBC has agreed a deal with toy
maker Fisher-Price to market products based on the show, which it hopes will
emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price
will develop, manufacture and distribute a range of Fimbles products including
soft, plastic and electronic learning toys for the UK and Ireland.
In 2001, BBC Worldwide (the commercial division of the BBC) achieved
sales of £90m from its children's brands and properties last year. The demand
created from broadcasting of the Fimbles and a major advertising campaign is
likely to ―pull‖ demand from children and encourage retailers to stock Fimbles
toys in the stores for Christmas 2002.
Promotion:
Promotion involves disseminating information about a product line, brand
or company it is one of the four key aspects of marketing mix.
Promotion refers to marketing activities used to communication positive,
persuasive information about an organization, its products and activities to
directly expedite exchanges in a target market. It includes a variety of techniques,
including advertising, sales promotion, public relation, and personal selling, that
are used to communicate with customer.
This-includes advertising, sales promotion, publicity, and personal selling,
branding and refers to the various methods of promoting the product, brand, or
company.
Promotion is generally sub-divided into two parts:
Above the line promotion: Promotion in the media (e.g. TV, radio,
newspapers, Internet and Mobile Phones) in which the advertiser pays an
advertising agency to place the ad

TATA MOTORS 2012
Below the line promotion: All other promotion. Much of this is intended to
be subtle enough that the consumer is unaware that promotion is taking place.
E.g. sponsorship, product placement, endorsements, sales promotion,
merchandising, direct mail, personal selling, public relations, trade shows
The specification of these four variables creates a promotional mix or
promotional plan. A promotional mix specifies how much attention to pay to each
of the four subcategories, and how much money to budget for each. A
promotional plan can have a wide range of objectives, including: sales increases,
new product acceptance, creation of brand equity, positioning, competitive
retaliations, or creation of a corporate image.
Road Shows & Banner: The Company plans to stage road shows, to display
vehicles in the pavilions during various college festivals and exhibition. This car
will appeal to youngsters more.
Television advertisements : Advertisements to promote and market our product
will be shown on local television channels. Major news and sports magazines will
promote and they will reach out to the youth will be promoted through local
channels, and pamphlets etc as it has more viewers.
Radio: Radio is the medium with the widest coverage. Studies have recently
shown high levels of exposure to radio broadcasting both within urban and rural
areas, whether or not listeners actually own a set. Many people listen to other
people's radios or hear them in public places. So radio announcements will be

TATA MOTORS 2012
made and advertisements will be announced on the radio about the product
features and price, qualities, etc.
Print Ads: Daily advertisements in leading newspapers and magazines will be
used to promote the product. Leaflets at the initial stage will be distributed at
railway stations, malls, college areas and various other locations. Workshops and
Seminars.
Workshops and seminars will be held in colleges and big corporate to Make
people aware about the companies past performance and product features, its
affordability and usage, vast distribution network. Road shows will be conducted
where free trials of the car would be given. Banners, neon signs, Hoardings,
banners, neon signs will be displayed at clubs, discs, outside theatres and shops to
promote our brand car. Booklets and pamphlets. Booklets will be
kept at car showrooms, retail battery outlets, etc for the customer to
read. These booklets will provide information about our company;
the products offered which suits the customers need accordingly.
TABLEANDCHARTSHOWINGTHEEFFECTSOFADVRTISEMENTSINTHE
SHIMOGADIST.
Particulars Percentage
(%)
News paper 30
Local channel 20
Website 5

TATA MOTORS 2012
Road shows 5
Banners 5
Recommendation 5
Exchange mela 10
From the above Pie Diagram, it is understood that the most effective media
is Recommendation. Whereas 30% of people are influenced by Newspapers, 20%
of people are influenced by local channels, 5% of population are influenced by
Website, 5% of people are influenced by Road shows, 5% of people by banners,
10% of people by exchange mela, 5% of population are recommended by their
friends', neighbors respectively.
Advertisements are also done to attract the Target market. The major
customers for Kanchana Automobiles are the Business people, Professionals like
0
5
10
15
20
25
30
35

TATA MOTORS 2012
Doctors/Lawyers, Engineers etc. Shimoga is a town which is progressing in a
very high speed in infrastructural development. Recently many IT Companies
have arrived. Hence the population is increasing in Shimoga city day by day. This
leads to high demands for cars. TATA cars come with the attractive special
features which suits the needs of present demand.
Advertisements are essential but the means of channel keeps on changing.
Nowadays it is advisable to use TV as a medium for Advertisements. It is
predicted that after few years Internet may take place of TV. Hence it is necessary
to be updated with the human taste depending upon the demography. But the best
medium of advertising which will always exist is word of mouth publicity or in
other words recommendation. Hence it is very important to satisfy the customers.
If customers are satisfied with the quality and service provided by the Co, then
these customers will recommend to their friends and hence company will get
more customers.
Model Existin Offer Exchang e
Discount
Loyalty
Discou
nt
3 years extended
waeeanty
Total
Saving s
Indica Free Insurance 15,000 - 1975 27,475
NO Remote Lock 15,000 - 2500 21,000
Gets Petrol Accessory Rs 5,000 10,000 10,000 3025 18,025
Aceent EXE Accessory Rs5,000 10,000 10,000 4120 19,120
Indica Petroll AccessoryRs.7,0 00 20,000 20,000 4235 31,325
Indigo Diesel AccessoryRs. 7,0 00 20,000 20,000 9035 36,035

TATA MOTORS 2012
Offers:
Additional Exchange bonus Rs 5,000/- for Exchange Hyundai Cars special
offers for Govrnment & corporate employees.
Place:
Distribution (or place) is one of the four elements of marketing mix. An
organization or set of organizations (go-betweens) involved in the process of
making a product or service available for use or consumption by a consumer or
business user.
The location advantages of the firm are:
1. Availability of good transport system:
Well-developed transport and communication facilities are a basic factor
affecting the location of the industry.
2. Availability of financial and bank facility:
Availability of fuel and power is another factor affecting the location of the
industry.
3. Availability of power:
Adequate supply of fuel and power is another factor affecting the location
of an industry.
4. Adequate Labor supply: there should be adequate supply of laborers within
an industrial area. They should be properly recruited and trained.
5. Nearness Market: Large increasing population of Mangalore city create more
demand for the automobile, which intern helps the firm to either increase sallow
or stable sale in the inter.

TATA MOTORS 2012
6. Presence of training, educational institution provides skilled and trained
personnel
7. Industrial Atmosphere: Finally there should exist an industrial atmosphere
around the area where a particular industry is located.
Place:
ADISHAKTI MOTORS
SHESHADRIPURAM
SHIMOGA
Monthly sales report of ADISHAKTI MOTORS
S.L.No Products Sale of product
1. Indica 10
2. Indigo 13
3. Safari 17
4. Grandi sumo 20
5. Tata Magic 15
6. Fiet lenia 15
7. Nano 25
8. Tata Aria 5
Total Sales 130

TATA MOTORS 2012
The cheapest car Nano
10
13
17
2015
15
25
5
Sales
Indica
Indigo
Safari
Grandi sumo
Tata Magic
Fiet lenia
Nano
Tata Aria

TATA MOTORS 2012
Characteristics of Tata Nano:
Cheap: It is the world’s cheapest car. 1 lakh for the standard model. Due this, it
is considered as the ―People’s car‖.
Fuel-efficient engine: Its mileage is 20km/ ltr. The luxury model has a diesel
engine.

TATA MOTORS 2012
Safe: Nano features feat with all safety requirements. The car contains a strong
passenger compartment with crumple zones, intrusion-resistant doors, seat belts,
strong seats, anchorages…. It had passed a full frontal crash tests. Moreover, it’s
a safer way of transport than motorcycles and rickshaws.
Comfortable: Nano has been conceived for four persons. Its space is adapted
according to this. Four doors enable the entrance in the car. Seating space is
generous and quite comfortable. It permits the driver to drive easily. Besides, the
car will be available in two models: standard and deluxe.
Ecological: According to Ratan Tata, Nano meets all current legislative
emissions norms and could be upgraded to meet euro IV norms. It is less
pollutant than two-wheelers being manufactured in India.
Trendy: Both versions of Tata Nano will be available in several colors. The
customer will also have the possibility to choose additional accessories to adapt
the car to its needs to make it look trendy and stylish.
TATA Motors future cars

TATA MOTORS 2012
It seems like every few months, we get wind of another vehicle that is
supposed to be powered by compressed air. The Mini Cat Air Car, from India-
based Tata Motors, seems almost too good to be true. Tata Motors is India’s
largest automobile company. It is the leader in commercial vehicles, and among
the top three in passenger vehicles.
Designed by an ex-IndyCar™ engineer, the Mini Cat utilizes compressed
air to move its motors’ pistons, claims zero tailpipe emissions, and an extremely
low cost to run. Is it the real deal, or a lot of hot air?
Compressed-air has been used to power a wide variety of vehicles since the
1800s with only limited success, due to inherent inefficiencies. The concept
found some limited success in powering locomotives, mostly used for mining,
where a combustion-free energy source was desirable. Ultimately, even these
were replaced by more efficient electric motors.
Several modern companies have attempted to produce a working
compressed-air powered car, but none have yet to reach the consumer market.

TATA MOTORS 2012
Energine Corporation, of Korea, claimed
that it was going to deliver a hybrid compressed-air/electric car, only to see its
CEO arrested for making exaggerated claims.
K’Airmobiles, a French company, were another compressed air concept, but
it never saw the light of day. The company was unable to procure the necessary
funding, and the engineers who worked on the project, ultimately admitted that
the inherent efficiency and low-running-temperature problems made the project
unfeasible.
In 2010, Honda showed off the Honda Air concept car, a 1,000-pound, 4-
passenger car, made out of composite materials. (While the concept sounds good,
in theory, I would hazard a guess that the high price of the composite materials
used in this car would make it unable to compete with other alternatively-fueld
vehicles.)
The TaTa Air Car concept engine was developed by Motor Development
International (―MDI‖), of France, with the backing of Tata. (This version of a
compressed air engine has been in development for over 20 years.) Zero Pollution
Motors holds a license to produce the cars in the U.S. market.

TATA MOTORS 2012
However, this version of an air-powered car has also been beset with
problems.
In 2008, Popular Mechanics wrote, ―Zero Pollution Motors confirmed to
PopularMechanics.com on Thursday that it expects to produce the world’s first
air-powered car for the United States by late 2009 or early 2010.‖
Although there are several blogs, and news outlets, which still refer to Zero
Pollution Motors as the holder of the U.S. license to produce MDI’s Air Cars, I
was unable to uncover any evidence that the company is still in existence, at least
in any substantial form.
In 2009, Tata Motors’ vice-president (engineering systems) S. Ravishankar
told DNA Money the project is facing difficulties in terms of vehicle range and
cooling. Ravishankar said, ―Air is not a fuel, it is just an energy carrier. So a tank
full of air does not have the same energy as a tank full of CNG. Any vehicle
using only compressed air to run would face problems of range.‖

TATA MOTORS 2012
The article continues: ―Ravishankar…went on to say that excessively low
engine temperature is another problem, in a vehicle using only compressed gas as
fuel.‖
In April of this year, InAutoNews.com explained that the cars, intended for
the U.S. market, would not be entirely emissions-free, because a small gasoline
engine was required, to allow the car to run at city speeds. (Perhaps this was the
reason, for the long delay, in bringing the air car to market? Perhaps the designers
were attempting to figure out a way to make the One Cat run on compressed air,
only?)
In December of 2009, UC Berkeley, ICF International and Stanford experts
had this to say about the feasibility of compressed air versus chemical fuels, as an
energy storage medium: ―The study concluded that even under highly optimistic
assumptions the compressed air car is less efficient than a battery electric vehicle
and produces more greenhouse gas emissions than a conventional gas powered
car with a coal intensive power mix. It did state however, that a pneumatic
combustion hybrid is feasible and inexpensive and could compete with hybrid
electric vehicles.
So, it would appear that the jury is not entirely out on the feasibility of a
compressed air powered car, but it certainly does not look good for the Tata/MDI
version.
But let’s assume that the Mini Cat Air Car really does live up to the claims
of the manufacturer. Just how environmentally-friendly is a compressed air car,
anyway?

TATA MOTORS 2012
In 2009, that’s exactly what Popular Mechanics endeavored to find out.
They compared the Zero Pollution Motors AirPod (an extremely strange-looking
precursor to the Mini Cat), to electric, gas, hybrid and diesel. The numbers
include the CO2 produced, by the generation of any required electricity. The
results were interesting:
Zero Pollution Motors AirPod: ―24.014 pounds CO2 for 100 miles‖
Tesla Roadster: ―32.98 pounds of CO2 for 100 miles‖
2010 Toyota Prius: ―39.192 pound of CO2 for 100 miles‖
2009 Honda Civic (non-hybrid): ―64.67 pounds of CO2 for 100 miles‖
2009 VW Jetta TDI Diesel: ―62.5 pound of CO2 for 100 miles‖
So, from a strictly empirical analysis, it would appear that air cars (if they
were feasible) would have a bit of an edge where pollution is concerned. Of
course, air cars would still not have the speeds necessary to allow them to be
driven on highways.
Being an eternal optimist, I still hold out hope that Tata isn’t just ―blowing
smoke.‖ I’m not going to hold my breath, though.

TATA MOTORS 2012
FINDINGS:
The company targets high level of income people because company
produces luxury and semi luxury cars.
The products match with the price and quality.
The consumers purchase the cars sue to the reputation of the company
rather than price of the car.
INDICA and 1 10th
are leading products of the company. It’s highly sold car
compared to other products of the company.
Maintenance free cars, because of high technology the maintenance of cars
less compared to other company.
The company gives importance to high level of customer satisfaction by
providing luxury quality of the car.
The company is prompt and timely delivery of products to the customers.
SUGGESTIONS:
The cost of NANO cars starts at the rate of 1,00,000 here it is different for
the low class people to buy it so the company should produce the cars by taking
in to consideration about the lower cost.
The service cost is high compared to the local groups hence the company
should fix a reasonable price.
The company should provide extra benefit such as discount to those people
so as to attract them towards the company.

TATA MOTORS 2012
The company should take measures to cut down an expense other than the
cost of production.
The company should give more importance towards increasing the mileage
of the car due to increase in the rate of fuel.
CONCLUSION:
Today automobile industry is booming. Especially TATA gets enough
number of customer and company earning better profit from last 5 years. In some
instance their product is not moving fast, However they modified their product
model and trying to have better profit. By glance one can conclude TATA Motors
enjoys the good position in the automobile market.
Automobiles have become an indispensable part of our lives, an extension
of the human body that provides as faster, cheaper and more convenient mobility
every passing day. Behind this betterment go the efforts of those in the industry,
in the form of improvement through technological research. What actually lie
behind this betterment of the automobiles are the opinions, requirements, likes
and dislikes of those who use these vehicles. These wheeled machines affect our
lives in ways more than one.
Numerous surveys and research are conducted throughout the world every
now and then to reveal one of the other aspects of automobiles, be it about the
pollution caused due to vehicle population in cities, or raising motor accidents
and causes and vehicular technology, alternative medicine so on.

TATA MOTORS 2012
BIBLIOGRAPHY
Title of the book Authors Publishers
Marketing
Management
Hemachandra
Muliyil
United publishers
Management VSP Rao, V
harikishnan
Excel books
Financial
management
I M Pandey Vikas publications
private Limited.
Essentials of
management
Harold Koontz Tata Mc graw- Hill
Publications private
ltd.
Marketing
management
Tapan K Panda Excel books
Web Resource
WWW. Google.com
WWW. Tata motors. com

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