Summer Trainig Project report on Sales & Distribution of Doremon Puffs & Fryums

1. Summer Training Project Report
Sales & Distribution of Doremon Puffs &
Fryums
Undertaken At:
R.R. FOOD PRODUCTS
PANKI, KANPUR
Submitted for partial fulfillment of award of
Bachelor of Business Administration
2014-17
Under the guidance of: Submitted by:
Anurag Pandey (Asst. Professor) Shashank
Singh
Axis Colleges BBA
0801800

2. ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the
opportunity to complete this project. I would like to thank my
Institute authorities & my internal guide for providing me the
opportunity to work with one of the most prestigious
organization. I want to thank my teacher for giving me
permission to commence this project in the first instance, to do
the necessary research work & to use departmental data &
resources.

3. DECLARATION
I do here by that in an endeavor of this nature of graduate
degree in bachelor of business management, AXIS Institute of
Higher Education, this major project is the representation of
my original project done in entitled “Sales and
Distribution of R.R. FOOD PRODUCTS” .
This report is neither submitted to any other
institute/university, nor published in any time before.
Shashank Singh
B.B.A (2014-2017)

4. PREFACE
Marketing is merely a civilized form of warfare in which better are on
with
& gain words, disciplined thinking, and power of original ideas, forward
vision & quick action couple with keeping in mind the customer desire.
Having merely an understanding of customer is not enough
today. The most difficult part of the whole nation is to retain those
customers as brand loyal. In sharing sixties, companies could ignore their
competitors because most markets were growing.
The product is the most important tool in the marketing mix.
Without a product, there is no question of marketing. The whole
marketing programme is based on the product.
The buyer purchases a product only because it serves the
customer by satisfying his needs & desire & therefore, he pays for it.
Thus, a product is a bundle of potential utility, because customer is more
interested in the benefits he gets from the product rather than the
product characteristics in a physical sense.
Distribution channel & retail activity is a term in which every
company & competitors are trying to eat each other’s share away.

5. It is my great advantage that R.R FOOD PRODUCTS has
given me this opportunity to understand the sales & Distribution activity
of the company.
I am highly obliged to receive this existing opportunity to work
experience from such immensely cooperative, dynamic a challenging
organization. I hope that you will appreciate with my work.
EXECUTIVE SUMMARY
PROJECT TITLE : SALES&DISTRIBUTION OF
PUFFS & FRYUMS
NAME OF THE
COMPANY
: R.R FOOD PRODUCTS
PLACE OF WORK : GANGANAGAR, SHYAM NAGAR
KANPUR U.P
DURATION : 1½ MONTHS
ORGANISATION
GUIDE
: Mr. BABU SINGH CHAUHAN

6. INTERNAL GUIDE : Mr. RAKESH SINGH CHAUHAN
MAJOR OBJECTIVE : TO KNOW THE OPPURTUNITY
AND THREAT IN THE FIELD OF
MARKETING
CONTENTS
SL NO PARTICULARS PAGE NO
1 Introduction
2 Objective of Training
3 Objective of the study
4 Limitation of the study
5 Research Methodology
6 Company Profile
7 Mission, Vision of Doremon Puffs &
FryumsCo
8 All Doremon Puffs & FryumsCo
Brands
9 About R.R Food Products
10 Brand of Doremon Puffs & FryumsCo
11 About the Topic

7. 12 SWOT Analysis
13 Live Project in Kanpur.
14 Data Analysis
15 Findings
16 Suggestion
17 Conclusion
18 Bibliography
19 Questionnaire
INTRODUCTIO
N
MARKETING
“The process of ascertaining consumer needs, converting them
into a product or service & then moving the product or service to
the final consumer or user to satisfy such needs & wants of
specific customer segment or segments with emphasis on
profitability, ensuring the optimum use of resources available to
the organization.
According to kotler “Marketing is a social
&managerial function which includes individual&organization as
a group obtains what they need, desire and what their

8. organization could create through creating, offering and
exchanging of products of value to others”.
According to Stanton “marketing is a total system of
interacting business activities design to plan, price and to promote
the distribute want satisfying products &services to present&
potential consumers”.
According to me “marketing means, push the
product to the market & pull the customer towards the business.
we can say that the main aim of the marketer is to convert the
want of the customer to the need of the customer. “Thus
marketing job is to convert societal needs into profitable
opportunities. Hence, marketing occupies an important position
in the organization of a business unit. Today marketer, to
courage face the same tough decisions but today’s market place is
more complex. Domestic markets, at one time safe from foreign
invaders are now happy hunting grounds of Giant Corporation as
well as niche specialists. Major strides in technology have
considerably shortened time& distance. New products are
launched &astonished pace and are
available worldwide in a short time. Communicating ones media
are proliferating new distribution channels and formats keep
appering competitors are everywhere-and hungry.

9. OBJECTIVE OF THE STUDY
TITLE:
SALES AND DISTRUBUTION OF R.R FFOD
PRODUCTS:

10. Geographical scope of the study is the KANPUR city. The data I
have collected from 37different outlets in different areas of the
city. The main objective of the study is mainly concerned with
Doremon Puffs & Fryums Company in finding out the position
of the Company in Kanpur market in the present scenario.
PRIMARY OBJECTIVE:
Find out the position of Doremon Puffs & Fryums Company in
market and the distribution of the company.
SECONDARY OBJECTIVE:
Find out the marketing channel of Doremon Puffs &
Fryums Company and the mode of distribution.
To acquire the knowledge about how the different Puffs &
Fryums are divided in the market of U.P.
To know the stock position of Puffs and Fryums &its
competitors.
To know about the stock position of Doremon Puffs &
Fryums &its competitors at different outlets.
To ascertain the performance of the Doremon Puffs &
Fryums brand.
To know the market share of R.R. FOOD PRODUCTS.
To analyze the strength & weakness of Doremon Puffs &
Fryums

11. To measure the effectiveness of this distribution network
satisfying the retailer.
OBJECTIVE OF THE TRAINING

12. Summer training is necessary for all the students doing B.B.A.
Many reasons are there for implementing training in B.B.A
programme.
The most important objective is that the student is clearly
exposed to the market.
Suppose a student is sent to some organization for the
training for the purpose of marketing .in that case
he/she gains a close understanding of how marketing
people are working. One can know how to find the
market segment, how to fix the price of product, how
marketing strategies are formulated and
implementation done etc.
The objective of my project is:
To determine the position of R.R FOOD PRODUCTS in
Kanpur.
To determine the market share of DOREMON PUFFS &
FRYUMS company in the Kanpur market.
To determine the main competitors of DOREMON
PUFFS & FRYUMS in Kanpur market.
To determine the standard of sales and services and public
relation.
To determine the distribution channel of DOREMON
PUFFS & FRYUMS in Kanpur market.

13. LIMITATION OF THE STUDY
The major limitation of the study was that in depth study in the
subject couldn’t be done due to time consideration.
The other limitations are:
The company doesn’t declare all the data and internal data
are kept confidential.
Though every sincere and possible effort has been made to
collect the data, some retailers, mostly betel shops were
uncooperative in providing the data.
Even though some of the retailers were scolded me when I
was talking about Doremon Puffs & Fryums.
The study was small in size to gather accurate information
about the project.
The project is done in Kanpur city may not represent the
whole India.
Since the data collected was representative based, the
accuracy was questionable.

14. RESEARCH METHODOLOGY

16. RESEARCH METHODOLOGY
Universe of study : Kanpur
Sample size : 37
Method of study : questionnaire method, direct personal
Interview method &distributor or
Store audit method.
Data collection method was adopted.
Primary data collection
Primary data were collected through the open end & a close
End questions of the questionnaire, direct interaction with the
customers and the outlets and some data are collected from the
distributor and from the stores was done.
Research plan:
To find out the stock of different flavor I divided Kanpur
city some geographical areas and each part I visit 5 times to find
out a particular sale of bundles, packets etc.
Research instrument:

17. Here the common research instrument is the questionnaire
through which primary data is collected from different retail
counters.
Contact method:
At first I directly met the retail counters and introduced
myself as B.B.A student and then collected the data required for
my project work such as name of outlet, address, type of shop,
working hours, monopoly counter of Doremon Puffs & Fryums
or general, problems demands of each counter and at last
quantity of each brand.
Respondent:
General store.
Confectionery shops.
Other shops.

18. COMPANY PROFILE
Doremon Puffs & Fryums is Newly established company in
Kanpur and had a product range of puffs and fryums, it was
situated in Kanpur.
Doremon Puffs & Fryums is a brand of corn puffs, developed
and produced by R.R FOOD PRODUCTS, the snack was
developed entirely in India. It was launched in 2014 and has
its Semi-Automatic plant at Kanpur
 2014-now: Doremon Puffs & Fryums, the Choice of a New
Generation.
Founded: India
Head quarter: Kanpur, U.P
Area surved: U.P
Key people: BABU SINGH
CHAUHAN(CEO)
Industry: Food

19. Revenue: 5 lakhs rupees
Total Employee: 40
Total Assets: 35 lakhs
Net Income: 15 lakhs
CORPORATE CITIZENSHIP
Doremon Puffs & FryumsCo believes that as a corporate citizen,
it has a responsibility to contribute to the quality of life in our
communities. This philosophy is put into action through support
of social agencies, projects and programs. The scope of this
support is extensive-ranging from sponsorship of local programs
and support of employee volunteer activities, to contributions of
time, talent and funds to programs of national impact. Each
division is responsible for its own giving program. Corporate
giving is focused on giving where Doremon Puffs & FryumsCo
employees volunteer.

20. Doremon & Bum Chum
The company entered the Puffs And Fryums which was founded
in 2014 by Babu Singh Chauchan, its headquarter was in Kanpur
The Doremon Puffs & Fryums was Indiaan brand and
available in India (Kanpur). Principal brands in U.P are PASTA,
DOREMON, BUMCHUM all food products sold in grocery
stores, confectionery stores in U.P.
Ingredients:Rice meal, Edible vegetable oil, corn meal, gram
meal, **Spices and Condiments (Onion powder, Chilli powder,

21. Amchur, Coriander seed powder, Ginger powder, Garlic
powder, Black pepper powder, Turmeric powder, Spices
extracts, Fenugreek Leaf powder), Salt, Black Salt, Tomato
Powder, Sugar, Citric Acid, Tartaric Acid

22. MISSION OF DOREMON PUFFS & FRYUMS
“Our mission is to be the India’s premier consumer Products
Company focused on convenient foods. We seek to produce
financial rewards to investors as we provide opportunities for
growth and enrichment to our employees, our business partners
and the communities in which we operate. And in everything we
do, we strive for honesty, fairness and integrity.”
VISION OF DOREMON PUFFS & FRYUMS
“Doremon Puffs & FryumsCo’s responsibility is to continually
improve all aspects of India in which we operate-environment,
social, economic-creating a better tomorrow than today.”Our
vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a
commitment to build shareholder value by making Doremon
Puffs & FryumsCo a truly sustainable company.
PERFORMANCES WITH PURPOSE
At Doremon Puffs & FryumsCo, we are committed to
achieving business and financial success while leaving a positive
imprint on society – delivering what we call performance with
purpose.
Our approach to superior financial performances is
straightforward- drive shareholder value. By addressing the

23. environmental issues, we also deliver on our purpose agenda,
which consists of human, environmental and talent sustainability.
ALL DOREMON PUFFS & FRYUMS
BRANDS

25. ABOUT R.R. FOOD PRODUCTS
M/s R.R. Food Products(p) limited is a manufacturing organization in
the state of U.P for manufacturing and sales of Puffs & Fryums since last
3 years. This unit was incorporated itself as a manufacturing unit in the
year 2014 and started its production. Since its inception the unit is
engaged in manufacturing Puffs & Fryums of different brands.
It is the only manufacturing unit of “Doremon Puffs &
Fryums” brand of product. In the state of U.P Doremon Puffs & Fryums
is brought to you by the renowned R.R. Food Products,(Kanpur).
Doremon Puffs & Fryums helped deliver to the customer consistent
quality comparable to the best of national standards.
DOREMON PUFFS & FRYUMS is the ideal
choice for the both classes as well the masses for the individual
consuming low quantities as well as high establishment. The seemingly
vast gap in catering to a vast and varied consumer base has been bridged
by introducing “contain no fruit in a hygienic convenient bottle packages.”
LOCATION AND AREA COVRRAGES BY R.R. FOOD
PRODUCTS
M/s R.R. Food Products is located at Panki industrial area, 17 km away
from Kanpur city, and heart of business activities in the state. The factory
is situated in the side of National highway -4. The factory is also close to
Panki Power station and correctly located for transport of raw materials
and finished products. The factory acquires 1 hectare of land with 4

26. floors out of which 3 are built up for factory s plant and machinery
and administrative offices.
SALIENT FEATURE OF THE COMPANY:-
1. Date of incorporation :04.06.2014
2. Commencement of production :05.07.2014
3. Registered office :Shyam Nagar,Kanpur-208013
4. Production capacity : 60000 bundle per annum
5. Go down stock capacity :1,20,000 Bundle
6. Total land area : 3 hectare
7. Built up area : 2.5 hectare
8. Market covered : Uttar-Pradesh

27. DEPARTMENT OF R.R. FOOD
PRODUCTS
The manufacturing plant Panki, Kanpur is operated
manufacturing operation plant and is owned by the R.R Food
Products.
R.R. Food Products the manufacturing and the
marketing division is R.R. Food Products. At the top of the
organization hierarchy is Babu Singh Chauhan(CEO)
The four departments of R.R. Food Products are:-
1. FINANCE
2. TECHNICAL
3. HUMAN RESOURCES
4. MARKETING AND SALES
MR. Rajesh Singh Chauhan is the head of the sales with 5 year
experience backing him up. Under him the other supporting
bodies are:
Marketing Development Manager(MDM)
Territory Development Manager(TDM)

28. Account Development co-
ordinates(ADC)
Customer Executives(CE)
THE PROCESS OF MANUFACTURING
The process of manufacturing of (Puffs & Fryums) and under
Doremon Puffs & Fryums brand is divided into mainly five parts such as:
 Fryums heating
 Adding masala to puffs and fryums
 Roasting of puffs and fryums
 Packaging of fryums by machine.
MARKETING SYSTEM
Product:
“Doremon Puffs & Fryums”are made up of rice with added
masala in it with added some flavours.
Positioning:
Besides retailing, the company focuses on institutional sales,
special event to make the product available for additional
mileages.

29. Price:
The company maintains a steady price due to tight competition.
It encourages more retail margin as compared to the
competitors. However, company does not believe in
compromising the quality of the product.
Promotion:
Schemes and incentives are also given keeping on eye on the
competitive activity from time to time. Company has also
introduced a consumer’s awareness scheme to create better
brand awareness of the product.
Publicity:
A company as promotional measure for value sale gives
publicity. Adequate point of purchase materials, adequate display
materials and participation of important local festival are also part
of the promotional measure of the company.
Channel of distribution:
Distributors are appointed all over Orissa for marketing the
product. Customer executives appointed by the company support
them.
Marketing strategy:
Besides stamping the urban market, the company focus is on
penetration in the periphery rural area.

32. DISTRIBUTION CHANNEL OF
DOREMON PUFFS & FRYUMS
A distribution channel is a set of interdependent involved in the
process of making a product or service available for use or
consumption or industrial user.
We know that consumer of any age or sex engaged in any
activity needs a proper distribution to make available everywhere.
If there is a proper feeding of the dealers, the company
is in the better position to supply and satisfy that impulses
demand of the customers. As the number of dealer increases, the
dealer index goes down and the sales increases. Then also
product will be available in more places and more accessible
areas, as a result the consumption of product will increase.
Therefore, the per capita consumption that is the average
number of bottles consumed by a person over a year will increase
.this of course means an increase in total sales.
A distribution system must have adequate number of
vehicles and to supply the product at each and every outlet first.
In Doremon Puffs & Fryums the coordination between channels
is very good.
In Doremon Puffs & Fryums the company R.R. Food
Product sale its product directly in cash. There is no credit
system .and the distributor sales the product through personal

33. vehicle to the outlet. So the main objective of the distribution
channel is to cover up the wise area at proper time and in
adequate quantity clearing up of all transactions having no bad
debts and reducing the channel conflict by proper task clarity
with targeted sales figure, job and necessary supervision of the
work by the executives.
FOCUS ON MARKETING STRATEGIES OF
DOREMON PUFFS & FRYUMS
The marketing strategy used by Doremon Puffs & Fryums
involves the fallowing.
Focus on availability of product in market
Doremon Puffs & Fryums products visible to
customers
Regular market vigilance by market developer
Distribution of according to locality
Target core brands.
Satisfy market priorities.
Focus on availability of product in market:
Doremon Puffs & Fryums works on “khao masti se
khilao dil se” philosophy. This is the main formula for
marketing strategy to each company. So availability of product in

34. market is clear. For this reason, the market developer daily
comes to the market to check the product availability.
Focus on availability of product in outlet:
There is a difference between availability of product in
market as well as in outlet. So Doremon Puffs & Fryums wants its
product to be available in each outlet in the market.
Focus on visibility of Doremon Puffs & Fryums
products in outlet:
The aim of Doremon Puffs & Fryums is that its product should
visible to the customers . Availability of visi-coolers &rack ensure
that more &more products are visible to the customers.
Regular market vigilance by market developer:
To know the position of Doremon Puffs & Fryums products in
the market, Doremon Puffs & Fryums appoints some executives
those go to the market &check availability of products, talk to
outlet owners about any problem &take feedback about the
product.
Distribution of product according to locality:

35. Doremon Puffs & Fryums distributes its product according to
locality.
SCHEME IN DOREMON PUFFS & FRYUMS
PUFFS & FRYUMS
DAMAGE SCHEME:
Under this scheme company takes responsibility in case of damage of
puffs and fryums.
DISPLAY SCHEME:
Under this scheme company give gift to the retailer who displays the
Doremon Puffs & Fryums products in the visi very well.
FREEBIES SCHEME:
Under this scheme company give freebies to the customers (toys ,fun gift
inside).

36. SWOT ANALYSIS
SWOT analysis is a simple framework for generating strategic
alternatives from a situation analysis. It is applicable to either the
corporate level or the business unit level &frequently appears in
marketing plans.swot stands for strength, weakness, opportunities
and threat.
STRENGTH:
• Brand image of the company
• The staff of the companies are very corporative
• Operational capacity of the company
• Variety of scheme for retailers throughout the
year
WEAKNESS:
• Taste of Doremon Puffs & Fryums is not so
good in compare to Crax.
• High demand low supply

37. • Poor feedback from the retailer
OPPORTUNITY:
• Giving more offer to the retailer
• Retailer will get the maximum profit
• Profit margin will be good by adopting update
&aggressive marketing strategy
THREATES:
• Competitor may come with new strategy
• External problem may affect company image
• Market demand very seasonal
LIVE PROJECT IN KANPUR
MARKET
During my project period, I worked in the Kanpur market with
the fallowing team:
1) Mr. Rakesh Singh Chauhan(head of sales)
2) Mr. P. Swain (Account Development Co-ordinate)
3) Mr. Ashish Rath(Customer Executive)

38. 4) Lakhan Gupta(Sales Person)
5) Sudheer (Sales Person)
6) Chotu (Sales person)
PROCESS IN WHICH I WORKED:
 First, I travelled with the Ashish sir (customer
executive) to know the area covered by the
distributer for two days.
 After knowing the area properly, I tried to touch
each and every DOREMON PUFFS & FRYUMS
outlet everyday so that Doremon Puffs & Fryums
monopoly counters get adequate stock every day.
 During the period, I made sure that schemes are
given properly to the retailers which included
educating retailers to the benefits of the scheme &
in the process increase the sales.
 I did planogram for hangers and ensured that at
least 5 planograms are done per day.
 Then I worked on to make Doremon Puffs &
Fryums product available in and every outlet of my
area.
 I also visited Crax counter to bring order by using
the scheme offered that time.

39.  I also developed new counters for Doremon Puffs
& Fryums during my period of work.
 During this period, I also maintained DSR
&EDSR REPORT.
 During the period, I motivated some of the Crax
counter to keep Doremon Puffs & Fryums
products & finally they agreed to keep it.
 I really thankful to Ashish sir for giving his support
to me throughout project period in respect of both
on the job & off the job case.
KANPUR DISTRIBUTORS PROFILE
There are 12 distributors operating in Kanpur.The details about
the distributor under which I worked.
Name: Gupta Traders.
Address: Kidwai Nagar, Kanpur.
Staff employed: 7
Manager: 1, Sales Person: 2, Drivers: 2, Officials: 1, Labors: 1

40. Vehicles: 2(1 Ace &1 Mahindra auto)
DATA ANALYSIS
In order to know the market share of the Doremon Puffs &
Fryums, survey work was conducted in the month of July, 2016.
The functioning of 27 outlets in Kanpur city was examined and
the result after interception is revealed later in the study. I have
personally visited to the 22 outlets in Kanpur city and collected
the data through questionnaire and direct interviewing with the
retailers. My data was regarding the selling of the main brand in
U.P. that is Doremon Puffs & Fryums.
After assimilating, recording, classifying, analyzing,
interpreting and finding, final conclusion has been drawn. It is
concluded that.
 The demand of Doremon Puffs & Fryums is less than
compared to the Crax.
 The demand of Rings is more than BUMCHUM.
So in order to increase the growth of market share and sales,
taste and preferences of the consumers are to be highlighted and
to be taken in to prior concentration. Hence in order to know
the most preferred flavor according the stake a survey is
organized.

41. For a successful survey work certain points are to be taken
into consideration. It is of immense of importance that nobody
spares valuable time for the survey purpose. For, this time factor
is to be kept in mind and accordingly the questionnaire prepared.
Since the research was conducted in Kanpur city being the
busiest city, I had to plan the survey in such a way so that less
time was required by a respondent to complete or fill up the
questionnaire.
The analysis divided into to two subparts:
o Analysis of data collected through
questionnaire.
o Analysis based on different shop in different
areas.
A total of 22 outlets were surveyed with the
fallowing questionnaire:
o Status of outlet
o Type of outlet
o Annual volume of the outlet
o Hanger availability of outlet
o Total cases available at the outlet
o Best distributor services provided
o Best scheme given

42. o Best company people visit
o Availability of GLOW signboard
o Promotional scheme that is appreciated by retailer
o Remarks
o Service frequency

43. Position of both Doremon Puffs & Fryums & Crax products
in the Kanpur market
Market Position Products
1 Rings
2 Natkhat
3 Namkeen
4 Doremon
5 Bumchum
6 Pasta

44. Market Share of Doremon Puffs & Fryums Vs Crax available
in Kanpur
Brand Total packet found %
Doremon Puffs & Fryums 3160 44.72
Crax 3905 55.27
7065 100
Doremon Puffs &
Fr.
Crax

45. FINDINGS
 Getting customer is not a difficult task but to retain these
customers is a difficult task.
 The behavior of sales people highly matter for increase the
sales
 The sales person were cheated the retailers as they were not
given the offers in a proper manner to the retailers.
 Most of the outlets have been demanding of Doremon Puffs
& Fryums but they have not got it yet.
 Most of retailers complained that the products were not
provided adequately during the peak or season period.
 Short term sales increases required to reduce inventory
promotion that give large immediately benefits such as
money off or bonus pack.
 Sales promotion offers like price –off or free gift induce
customers to buy more and more products.
 Most of the retailers were unhappy with the service
frequency of Doremon Puffs & Fryums.

46.  Sales promotion can be measured objectively to judge their
success.
 The survey revealed that about 90% of the total outlets are
non –seasonal outlets, which means they sales the products
throughout the year. On the other side about 10% of total
out lets are sales our product on the season only.
 This survey also revealed that most number of exclusive
counter of Doremon Puffs & Fryums than that of Crax.
SUGGESTION
o Proper knowledge should be given to the salesman about
the promotional scheme so that they can better understand
the importance of promotional activities.
o There should be proper regulation on time management for
the distributors, so that distributor will open the agency on
time.

47. o The distribution should be a within proper interval, so that
there is no shortage of products in the market.
o There should be a regular meeting between distributor &
company about the implementation of sales promotion.
o The company should give priority the demand of the
retailers.
o The company should provide the necessity of crates to the
aspired outlet owners.
o Company should make an open interaction for the
distribution so that they feel that they are the part of the
organization &they will never hesitate to give scheme to the
outlets.
o There should be proper assessment classes for the
distributor so that proper work should be maintained & up
to dated.
o There should be proper dress codes for the salesman and
the driver/.
o There should be time schedule for the meeting between top
level management &C.E.
o Company should provide racks to keep it them for display
o Company should give the facility to provide crates outside
the store so that the display will easily do &it is helpful for
those stores where the space is a constraint.

48. o Retailer’s feedback should be taken about the customer
behavior about various brands.
o Efforts should be made to bring more and more monopoly
Doremon Puffs & Fryums counter.
o The company should have to take a sincere effort for the
supply of products in peak or season period.
CONCLUSION
The aim of my project to learn about sales and distribution
strategy of Doremon Puffs & Fryums Company. Because I have a
deep interest to know the various sales and distribution of FMCG

49. sector. My observation was the demand of Doremon Puffs &
Fryums was slightly less than that of natkhat.
It was found that the have better scheme in Kanpur
city as well as all over the india.Doremon Puffs & Fryums has a
wide variety of product line in comparison to Crax.
The survey revealed the some of the points:
o It was found that 40% outlets are Crax exclusive, 20%
outlets are Doremon Puffs & Fryums exclusive and the rest
40% are mix counters.
o The masala availability of both Doremon Puffs & Fryums
and Crax stand at 10%, 12% respectively.
o The availability of Doremon Puffs & Fryums pets were
more than that of Crax pets during the survey period.
o In respect of scheme, the Doremon Puffs & Fryums has an
edge over Crax.
BIBILOGRAPHY

50.  PHILIPS KOTLER Principle of marketing
 VSP RAO strategic management
 V HARI KRISHNA strategic management
 S. NAMAKUMARI planning
&implementation
 C.R KOTHARI Research methodology

51. QUESTIONNAIRE
OBJECTIVE: To find out the market share of Doremon Puffs &
Fryums.
(Please attempt the entire question by marking circle)
1. Name of the outlet……………………………………………………………..
2. Address:………………………………………………………………………………
3. Name of the retailer:………………………………………..
4. Contact number :………………………………………..
5. Which company product you are selling more?
(a) Doremon Puffs & Fryums (b)Crax

52. 6. Which company rack you have?
(a) Doremon Puffs & Fryums (b) Crax
7. Which company giving you better service?
(a) Doremon Puffs & Fryums (b) Crax
8. Which company giving you better scheme?
(a) Doremon Puffs & Fryums (b) Crax
9. Which brand of puffcorn do you sale more?
(a) Doremon Puffs & Fryums (b) Crax
10. What is your annual sale volume of Doremon Puffs &
Fryums?(specify)
……………………………………………………………………………………….
11. What is your annual sale volume of Crax?(specify)
……………………………………………………………………………………….

54. THANK
YOU!