Moving on to how we address these markets…..
We look at the entirety of the market in terms of three segments. Keep in mind its hard to size these segments are very fluid and very hard to size independently.
Aspiring consumer - they are working on starting a side business, thinking about pursuing a hobby as a business, or for other reasons, want to explore opening a commercial online presence.
The other two segments are linked to lifecycle
New businesses that are in the process of establishing themselves
Existing businesses that are either in a growth phase or offline business that are looking to online channels.
We rationalize the needs of all three segments in three basic categories. And we have solutions aligned to these needs.
Get Online – basically about reserving an identity for their site (domain), for themeselves (in the form of a custom email) or actually proceeding to get a website or a storefront .
To meet needs around growing online , we provide a full suite of marketing services, from SEO to Local Search/directory submissions to managed PPC svcs
To manage their business online, this is a new category that we are looking to expand into. Our research generally validates a huge opportunity here since most businesses don’t have optimal automated processes. But there are a lot of options, and so our approach here is to partner with best-of-breed and later on provide closely integrated solutions.
Goals and objectives of Public Relations
Social media is about conversations and relationships
Customers are in control, but not total control because you CAN participate
People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad
It’s not just about great content, it’s about relationships
Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?