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Trends In New Media Luncheon at Optsum 2010

I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.

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Trends In New Media Luncheon at Optsum 2010

  1. 1. Optimization Summits: Trends in New Media  Luncheon:  Shashi Bellamkonda, Social Media Swami, Network Solutions September 2010
  2. 2. Key points <ul><li>Focus on objectives and not tools </li></ul><ul><li>Research before you start </li></ul><ul><li>Outline the strategy </li></ul><ul><li>Measure </li></ul>
  3. 3. How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New clients </li></ul>
  4. 4. Audience Discovery
  5. 5. Google Alerts
  6. 6. LinkedIn Answers
  7. 7. Twitter Advanced Search
  8. 8. Facebook
  9. 9. BackType
  10. 10. Forrester Groundswell : Consumer Profile Tool  http://forrester.com/groundswell/profile_tool.html
  11. 11. Browsers/Apps
  12. 12. Google Voice Plug-in
  13. 13. Real-time is not enough
  14. 14. Finding your social neighbors
  15. 15. Enabling others to find you
  16. 16. Publishing Tools
  17. 17. Amplify.com
  18. 18. Posterous
  19. 19. Communicating Tools
  20. 20. Twitter Tools <ul><li>Twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul>
  21. 21. Hy.ly
  22. 22. Digsby
  23. 23. Measurement <ul><li>Out : Number of visits , fans and followers </li></ul><ul><li>IN : </li></ul><ul><ul><li>Measure outcomes </li></ul></ul><ul><ul><ul><li>Achieve attitudinal change </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content shared across the internet </li></ul></ul></ul><ul><ul><ul><li>Happier “customers” and even happier employees </li></ul></ul></ul>
  24. 24. Social Mention
  25. 25. Klout
  26. 26. Radian 6
  27. 27. TweetReach
  28. 28. WTHashtag
  29. 29. Mobile
  30. 30. Web is Dead http://www.wired.com/magazine/2010/08/ff_webrip/all/1
  31. 31. Business Apps on Phones
  32. 32. Google Voice on your phone
  33. 33. Google Listen
  34. 34. Google Goggles
  35. 35. nsMobilePay . nsMobile™Pay, anticipated to launch in Fall 2010
  36. 36. DomainStorm iPhone App
  37. 37. Final Thoughts <ul><li>Focus on objectives </li></ul><ul><li>Set-up a coordinated effort </li></ul><ul><li>Educate over restrict </li></ul><ul><li>Measure and change tactics if required </li></ul><ul><li>Community is conversations over broadcasts </li></ul><ul><li>Harness the Wisdom of the crowd </li></ul>http://www.flickr.com/photos/fwp-dawson/2821182851/
  38. 38. Network Solutions <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.  </li></ul><ul><li>Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.  </li></ul><ul><li>More than 3M small businesses use NS products everyday to run their businesses.  </li></ul>
  39. 39. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>http://blog.networksolutions.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

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I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.

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