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How to Create an Engaging SMS Marketing Campaign

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How to Create an Engaging SMS Marketing Campaign

  2. 2. SMS is one of the Best Marketing Mediums for Sharing time-based Offers or Important Information with your customers.
  3. 3. Here are a few TIPS to Make the Most Out of Your SMS Campaigns
  4. 4. TIP: Find the most important word/words in your text message and put it in Capital. One glance and the viewer should be able to make out what the text message is all about. Always be Direct
  5. 5. The most ineffective time to send a text message is between 6:30 am to 8:30 am and 4pm to 7pm. Perfect your timings Although anytime between 10 am to 8 pm can be considered as ideal, the most popular time to send text messages is 12:00 pm
  6. 6. You should ensure that all SMS campaigns are time-sensitive, i.e. they offer deals/discounts that have an expiry date. Include phrases like “expires soon”, “valid till”, “today only” etc in your text messages. Create the Urgency
  7. 7. Don't Oversend This is provided the Text Messages Have Genuine Value Attached to them A new brand should commence with 4-5 SMS a month and slowly increase it to 10 a month.