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What is it?

 Wireframes are basic visual guides

 They describe the content and functionality without
  design

 They are very useful in working out the user
  experience an journey of a site without design
What to include

 Placement’s for content with descriptions. You can
  use things like CTA to describe the visuals.

 Point out functionality where needed

 Show when there are images and text
Think about how people
         read online
 Generally people read websites left to right top to
  bottom.

 You can change how read down your website but
  placing more weighting on different areas

 In you wire framing you have the chance to try many
  ways of laying out content to try it! Its much easier to
  get it right now, rather then later.
F-shape theory

 Formed from eye-tracking

 First Horizontal movement

 Then down a bit and second horizontal movement

 Then Finally a left hand side vertically
F-shape
What to learn from F

 Users won’t read your text completely

 The first two paragraphs must contain your most
  important information
Copy

 Online you need to dumb everything down the plain
  English

 People don’t pay attention online, unless they are
  committed to site. (they will just scan for what they
  want and look for keywords.)

 If you site has a lot of copy (like news and blogs)
  then make ways for people to work out if they want
  commit or not
Wire framing tips

 Try different solutions on paper

 Keep in mind different users, and what their
  approaches may be

 The wireframe isn’t the design, don’t feel like your
  committing to much to the layout.

 Form a priority order for the content

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Wireframing and the user experience

  • 1.
  • 2. What is it?  Wireframes are basic visual guides  They describe the content and functionality without design  They are very useful in working out the user experience an journey of a site without design
  • 3.
  • 4. What to include  Placement’s for content with descriptions. You can use things like CTA to describe the visuals.  Point out functionality where needed  Show when there are images and text
  • 5. Think about how people read online  Generally people read websites left to right top to bottom.  You can change how read down your website but placing more weighting on different areas  In you wire framing you have the chance to try many ways of laying out content to try it! Its much easier to get it right now, rather then later.
  • 6. F-shape theory  Formed from eye-tracking  First Horizontal movement  Then down a bit and second horizontal movement  Then Finally a left hand side vertically
  • 8. What to learn from F  Users won’t read your text completely  The first two paragraphs must contain your most important information
  • 9. Copy  Online you need to dumb everything down the plain English  People don’t pay attention online, unless they are committed to site. (they will just scan for what they want and look for keywords.)  If you site has a lot of copy (like news and blogs) then make ways for people to work out if they want commit or not
  • 10.
  • 11. Wire framing tips  Try different solutions on paper  Keep in mind different users, and what their approaches may be  The wireframe isn’t the design, don’t feel like your committing to much to the layout.  Form a priority order for the content