Lessons Learned as CFL Went 2.0

Refresh Houston by Sheena T Abraham, Gulf Coast Regional Blood Center How Commit for Life Went Web 2.0

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Embrace the Shift Casual Real-time Generosity

Integrate. Take advantage of opportunities to apply social media tools to existing communication and donor cultivation strategies. Solve specific problems.

Educate & empower. Teach employees and donors how to effectively use the tools as advocates. Time to swim deeper. Build familiarity and overcome fears. by Flickr user Powerhouse Museum

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Lessons Learned as CFL Went 2.0

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Editor's Notes