This document discusses sources of information for conducting market research. It identifies two main types of research - primary research such as surveys and interviews, and secondary research using existing data sources. Some free sources discussed include government statistics, trade associations, and the British Library Business & IP Centre. For university members, additional sources like BusinessSourcePremier, Nexis, and Mintel can provide market research reports, company profiles, news, and industry intelligence. Proper use of these information sources and following license terms is important for effective market research.
10. Tradeassociations
• Useful way of finding out more about a business
sector
• The Trade Association Forum site includes a list
of member associations
• e.g. Greeting Card Association has free
information about business start up & some
figures from the latest market report. Full report
free to members
The
University
Library.