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Why CEOs Should LoveOpen Employee Accessto Social Media<br />Shel Holtz, ABC<br />

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http://www.stopblocking.org<br />

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http://storify.com/shelholtz/employee-access-to-social-media<br />

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A fundamental problem<br />54% of US companies block access<br />

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Dispelling the myths<br />Employee productivity<br />

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Back-of-the-envelopecalculations<br />

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Also consider…<br />Time spent working at home<br />Extra hours logged at work<br />True measure of productivity<br />Hidden value of employees’ networks<br />IT in charge of productivity?<br />Would productivity really improve?<br />

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Conclusion<br />Not a technology issue<br />Manage by exception<br />

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Dispelling the myths<br />Employee productivity<br />Network security<br />

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or<br />Jack HoltSenior Strategist, New and Emerging MediaU.S. Department of Defense<br />

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Conclusion<br />Data monitoring<br />Malware protection<br />Granular access<br />

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Dispelling the myths<br />Employee productivity<br />Security<br />Loose lips<br />

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Conclusion<br />Policies and guidelines<br />Training and communication<br />

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Dispelling the myths<br />Employee productivity<br />Security<br />Loose lips<br />Bandwidth<br />

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The case for open access<br />Futility: Employees don’t need your network<br />

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The gold in employee social graphs<br />Recruiting<br />Training<br />Culture/values<br />Subject matter expertise<br />Idea testing/decision making (SMPGs)<br />Intelligence<br />Curation<br />Company and product evangelism<br />

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The Key<br />Processes<br />

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Recruiting<br />

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Training<br />

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70-20-10<br />70% - Learning from experience<br />20% - feedback from peers and mentors<br />10% - formal learning programs<br />Challenge: Formalize the informal learning<br />

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Culture/Values<br />

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“…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”<br />-- Tony Hsieh, CEO, Zappos.com<br />

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Subject MatterExpertise<br />

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Idea Testing/Decision Making<br />

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The New Symbiosisof Professional Networks<br />Professionals trust online information almost as much as information gotten from in-person<br />Reliance on web-based professional networks and online communities has increased significantly over the past 3 years<br />Social Media use patterns are not pre-determined by age or organizational affiliation<br />

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Use of Professional Networksis Increasing<br />

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An Essential Decision-Support Tool<br />

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CompetitiveIntelligence<br />

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Hoovers 2009 Study:<br />75% of companies don’t usesocial media for competitive intelligence<br />

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Curation<br />

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Company/ProductEvangelism<br />

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“We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand experience about our line-up.”<br />

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The new employee role:Social CRM<br />From Customer Service Reps to all employees engaged<br />From process-centric to conversation-centric<br />From contact management to community management<br />From period engagement to sustained engagement<br />From simple transactions to complex relationships<br />

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“There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”<br />-- Brian J. Dunn, CEO, Best Buy<br />

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Questions?<br /><ul><li>Shel Holtz, ABC</li></ul>Phone: 415.367.3820<br />Email: shel@holtz.com <br />Web: www.holtz.com <br />Blog: blog.holtz.com<br />Podcast: www.forimmediaterelease.biz<br />Skype: shelholtz<br />Twitter: @shelholtz<br />FriendFeed: shelholtz<br />2nd Life: Shel Witte<br />Copyright applies to this document – some rights reserved.<br />This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license<br />http://creativecommons.org/licenses/by-nc-sa/3.0<br />