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D E N T I AL THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS) By Shelley Kuipers. Crowdsourcing Week Global. 21 April, 2015. Singapore.

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D E N T I AL If you could rethink the last 10 years What would you change?

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D E N T I AL Shelley Kuipers BUT FIRST, AN INTRODUCTION Crowdsourcing thought leader • Entrepreneur • Investor Now… Co-Founder of Better Ventures

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D E N T I AL THE PROMISE OF CROWDSOURCING 7 THINGS WE STILL NEED TO DO

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D E N T I AL We need to consolidate, there are too many me-too companies. ACTION Look at your peers, join forces, be open. 1. CONSOLIDATION

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D E N T I AL We need to innovate our industry, our value propositions, our business models. ACTION Be honest about what’s not working, throw it out, start over, just be better. 2. INNOVATION

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D E N T I AL We need to take responsibility for the crowd compensation models we’ve created. ACTION Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood. 3. RESPONSIBILITY

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D E N T I AL We need to ramp up our efforts on encouraging broad adoption by global organizations. ACTION Be a marketer, an evangelist, make ambitious commitments. 4. ADOPTION

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D E N T I AL We need to focus the majority of our efforts on delivering value to our stakeholders. ACTION Be a doer, a producer, follow through on your commitments, over deliver and walk the talk. 5. VALUE

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D E N T I AL We need to move beyond ‘big data’, what the hell are we doing with it? ACTION Focus on measureable results, sustainable value creation, being winners. 6. RESULTS

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D E N T I AL We need more BIG ideas, not more ‘crowdsourcing platforms’, who cares. ACTION Roll up your sleeves, get to work, think BIG and be BOLD. Fear is your friend! 7. IDEA (BIG)

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D E N T I AL “To do good, you actually have to do something.” – Yvon Chounard

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D E N T I AL MY 3 PREDICTIONS

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D E N T I AL There will be breakouts amongst us. (and if we don’t break out or perhaps join forces, some of us will fail). 1. BREAKOUTS

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D E N T I AL There will be the development of new intelligence mechanisms. (shifting from big data to intelligence). 2. INTELLIGENCE

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D E N T I AL First came Content, and then Community, NOW it’s time for Commerce. (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase). 3. COMMERCE

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D E N T I AL REIMAGINING, REDESIGNING, REBUILDING THE ENTIRE CROWD STACK

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D E N T I AL “Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood

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D E N T I AL Questions? LET’S TALK!

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D E N T I AL @shelleykuipers shelley@betterventures.co www.betterventures.co