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C O N F I D E N T I AL
THE PROMISE OF CROWDSOURCING:
7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
By Shelley Kuipers. Cro...
C O N F I D E N T I AL
If you could rethink the last 10 years
What would you change?
C O N F I D E N T I AL
Shelley Kuipers
BUT FIRST, AN INTRODUCTION
Crowdsourcing thought leader • Entrepreneur • Investor
N...
C O N F I D E N T I AL
THE PROMISE OF
CROWDSOURCING
7 THINGS WE STILL NEED TO DO
	
  
C O N F I D E N T I AL
We need to consolidate, there are too many me-too
companies.
ACTION
Look at your peers, join forces...
C O N F I D E N T I AL
We need to innovate our industry, our value propositions,
our business models.
ACTION
Be honest abo...
C O N F I D E N T I AL
We need to take responsibility for the crowd compensation
models we’ve created.
ACTION
Ensure they ...
C O N F I D E N T I AL
We need to ramp up our efforts on encouraging broad
adoption by global organizations.
ACTION
Be a m...
C O N F I D E N T I AL
We need to focus the majority of our efforts on delivering
value to our stakeholders.
ACTION
Be a d...
C O N F I D E N T I AL
We need to move beyond ‘big data’, what the hell are we
doing with it?
ACTION
Focus on measureable ...
C O N F I D E N T I AL
We need more BIG ideas, not more ‘crowdsourcing
platforms’, who cares.
ACTION
Roll up your sleeves,...
C O N F I D E N T I AL
“To do good, you actually
have to do something.”
– Yvon Chounard
C O N F I D E N T I AL
MY 3 PREDICTIONS
C O N F I D E N T I AL
There will be breakouts amongst us.
(and if we don’t break out or perhaps join forces, some
of us w...
C O N F I D E N T I AL
There will be the development of new intelligence
mechanisms.
(shifting from big data to intelligen...
C O N F I D E N T I AL
First came Content, and then Community, NOW it’s time
for Commerce.
(it’s the next step, products t...
C O N F I D E N T I AL
REIMAGINING, REDESIGNING,
REBUILDING THE ENTIRE CROWD STACK
	
  
C O N F I D E N T I AL
“Fashion is like
walking a tightrope.
You risk falling off into
the ridiculous, but if
you stay on ...
C O N F I D E N T I AL
Questions?
LET’S TALK!
C O N F I D E N T I AL
@shelleykuipers
shelley@betterventures.co
www.betterventures.co
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C O N F I THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)

C O N F I D E N T I AL
We need to take responsibility for the crowd compensation
models we’ve created.
ACTION
Ensure they are focused on long term benefit to crowd
participants; aim for more than fair reward for contributions,
they are our lifeblood.
3. RESPONSIBILITY

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