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Designing for (Local) Community

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

A review of literature and technology to provide guidelines for designing online communities with an emphasis on local communities and neighborhoods.

TecnologíaSalud y medicina
1 de 65
Designing for (Local) Online Community Shelly Farnham, Ph.D. 2008
Community Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socio-Cultural Context ,[object Object],[object Object],[object Object],[object Object]
Penetration of Online Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Community Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],anyone, anytime, anyplace
Glocalization ,[object Object],[object Object],[object Object]
What are people using discussion groups for? ,[object Object],Sample of 20K communites with more than 1 member.
How does type of group impact measures of community health? ,[object Object],Religious and social support communities especially interactive.
Online Support Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HutchWorld ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Elements of Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figallo
Attributes of Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communities as Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Sociability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Sociability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Sociability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Sociability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of First Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration with Email! ,[object Object],[object Object],[object Object],[object Object],[object Object],Pew 2001
Discovery/Entry Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Community General Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fostering cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Presence Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation Systems Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation Systems -- Key Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Types of Reputation Information From Jensen et. al 2002, N = ~330 Decision task: Study of use of reputation information to inform choice about whom to interact with
Importance of Types of Reputation Information From Jensen et. al 2002
Ebay
Slashdot
Netscan
Netscan
Netscan
Netscan ,[object Object]
WholeNote
Wholenote Ratings
Reputation System Design Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation System Design Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People Access Local/Neighborhood Communities Online? ,[object Object],[object Object],[object Object],Pew 2001
Local Communities Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pew 1991
Netville study: what did they talk about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions/discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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