Technology presentation for SOC IS3241.

1. STOMP!
The Social Network

2. What is Stomp?
www.stomp.com.sg

3. What is Stomp?
Introduction
Straits Times
News that cannot make it to mainstream media
Citizen Journalism / User generated
Social Platform

4. Popularity
checksitetraffic
STOMP CNA.com
26, 669 unique visitors per day 27, 501 unique visitors per day
202, 684 page views per day 99, 002 page views per day

5. Different Sections
Stomp

6. The Favourite

7. O.P.E.N ?
Stomp

8. O.P.E.N ?
Stomp
On - Demand Personal
Snap and Post All kinds of posts
Online or Email or Mobile App Pride to be a ‘journalist’
Engaging Networked
Everyone can post Comments section
Largely unmoderated Discussion
Mood Meter

9. Good. Bad.
Introduction
User generated contents, anonymous
Minimal interference by administrator
Source of potential newsworthy information
Pressure on enterprises, society
Credible?
Responsible?
Truthful?
Really free for all user generated content?

10. Philips’ Bear
Stomp
‘Here’s the scoop, the marketing idea was to have a man and his son driving along
Ulu Pandan Road. They notice something strange at the bus stop and take a video of
it with a handphone.
After the bear catches sight of the man and his son, the bear heads their way and the
man and his son drive away in fear.
At the end oft the video, the man says, “ It was a close shave”
This tagline is supposed to be a marketing line for the ‘Philips SensoTouch 3D shaver’.

11. Philips’ Bear
Impact
Account to public for their actions
Discontent from public communities
No rights in moderation of comments by public
Affect Philip’s reputation

12. Conclusion
Stomp
Stomp may not effective for direct marketing
Faux blog - bad PR, bad publicity
Stomp more idea as a PR tool

13. THANKS!