2. Shereen Badr
Digital Marketing Manager
Imfnd
Have more than 10 years experience in Digital
marketing field, these experiences in Inbound
Marketing (SEO, Social Media Strategist,
Monitoring and creative marketing),
Working as SEO & PPC trainer and consultant for
many companies in Egypt & MENA.
Train over than 1000 + people in SEM & Digital
Marketing Fundamentals.
Digital Marketing Manager & Trainer - IMFND
Former Search Engine Marketing Manager for
Bezaat.
SEM Manager – Intermark
SEM Consultant for +15 Cross the MENA.
Hello it’s me
@shereen_badr
3. Table of Contents
• Digital Marketing landscape
• Situation analysis. Where are we now? Understanding your online
marketplace.
• Objective setting. Where do we want to be? Setting useful,
actionable objectives.
• Strategy. How are you going to achieve the goals? Setting a
meaningful strategy.
• Tactics. The details of strategy.
• Actions and Controls. Making it happen.
@shereen_badr
8. Digital Marketing
SEM (SEO –
PPC )
Social Media
Marketing
Online
Advertising
Mobile
Marketing
Games
Marketing
Affiliate
Marketing
Email
Marketing
@shereen_badr
19. Competitive Analysis Tools
• For SEO : Alexa , similar web , Moz , Google page speed , Google mobile
friendly test , ahrefs, majestic, screamingfrog, Google Analytics and google
webmaster tools
• For Social : bitly , socialbakers, likealyzer , rivaliq , Followerwonk,
web.Mention,
• For PPC : Google Adwords , similar web , Alexa
• Manual Analysis : Content , UX , Brand voice
@shereen_badr
22. 2. Setting Objectives -Where do we want to
be?
S - Specific. Are your goals clear and
specific?
M - Measured. Can your goals be
measured?
A - Actions. What actions will make
them happen?
R - Realistic. Are they achievable
goals?
T - Time. Will they meet your
deadlines?
@shereen_badr
23. 3. Strategy How are you going to achieve
the goals?
@shereen_badr
24. Segmentation and Targeting
• Online Targeting :
• 1. Customer profile characteristics (demographics).
• 2. Customer value - current and future.
• 3. Customer multi-channel behaviour (channel preference).
• 4. Customer personas including psychographics
@shereen_badr
25. • ❏Name and Photo
• ❏ Background Information
• ❏ Quote
• ❏ Goals
• ❏ Challenges, Fears and Problems
• ❏ Values
• ❏ Buying Decision Process
• ❏ Solutions (Optional)
@shereen_badr