Email throttling usually results in enhanced deliverability and lesser email bounces. But its accomplishment depends on various factors.

1. Is Email Throttling Essential For A
Successful Marketing Campaign?
By: Alphasandesh.com

2. • There are many factors involved in a successful email
marketing campaign and email throttling is one of them.
• Email throttling usually results in enhanced deliverability and
lesser email bounces. But its accomplishment depends on
various factors. There is no such formula for when, how and
who to throttle. It is a continuous method of modifying,
testing and evaluating data, but the attempt should be
remunerated with a small set of email metrics and analytics
to apply.
Inception

3. • Actually, email throttling is a method of controlling the
quantity of emails sent to one internet service provider or
remote server at a particular time. Every now and then ISPs
obstruct messages when a high amount is delivered from one
sender at one time because they might consider it spam.
What is email throttling

4. Benefits of email throttling
• It is responsible for maximizing the response rate to your
email campaigns and offer a prolific testing base for future
email sending.
• Helps in increasing email deliverability
• Reduces spam complaint rate
• Lessens the web traffic bounces

5. Increase email deliverability
• The slower you deliver
your message, the less
are the chances that you
will be regulated towards
email frequency filters or
blocks. Many internet
service providers and
companies are responsive
to mail density and adjust
their filtering systems to
feature a higher spam
score to messages that
come in large groups.

6. Reduces spam complaint rate
• Likewise, different ISPs
check a sender's reputation
based on the number of
unwanted email spam
complaints that they
produce over a definite
period of time. Yet, again
throttling your email can
help in reducing the spam
complaint rate.

7. Lessens the web traffic bounces
• Increasing your delivery
over time also improves the
resultant web traffic over
time, thus lessening traffic
bounces and ensuring the
best website performance
for your prospective buyers,
registrants and users.

8. Conclusion
• Albeit you are only sending
out a thousand emails in
your campaign you may see
enhanced deliverability. The
only exemption to this rule
is if your lists are
enormously clean. But, yet
with a very clean list, you
may get even improved
results by making use of
throttling.

9. Want to know more
• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/1114188560
16496243916
• http://www.youtube.com/alphasa
ndesh1

10. Want to know more
• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/1114188560
16496243916
• http://www.youtube.com/alphasa
ndesh1