ShesConnected Social Media Conference: Connected Brands & Digital Women.

2. Don’t miss out!
Be part of this innovative Social Media conference where brands will
have direct access to some of Canada’s top digitally connected
women, (moms, bloggers and leaders in social media). Learn how to
engage these in uential women with your products and services.
Social media has brought unprecedented change in the way a brand
markets its services and products online, as well as how it
communicates to customers.
Learn how women are using social media each and every day
• Learn how to identify and engage the appropriate in uencers for
your brand
• Have your products and services featured on in uential blogs,
twitter, facebook and other social networks
• Target high potential customers by creating brand advocates
through social media
• Build and sustain your Brand’s social community

3. Digital women have reach
Selected conference attendees are among the top digitally connected
women in Canada. They are active across all major social networks and
have established relationships with other in uential women.
If you connect with 1 in uential digital woman at our conference – she has
the ability to connect your brand with thousands of other women. Now
imagine connecting with100 of Canada’s most in uential women in a one
day event!.
 Activate large scale discussions
 Uncover hidden value
 Drive measurable results
Sample Pro le of typical digital woman
• Online everyday, connecting with other like-minded women
• 500 facebook “friends”
• Belong to 10 fan pages/groups
• They tweet everyday – and have a twitter following of 1,000
• 10,000 people read their blog each month

4. How it works
Participating Brands
bring product
samples/coupons/
discounts for our
Digitally Connected
Attendees
Our attendees can
activate large scale
discussions across
their networks and
drive high value word
of mouth marketing
for your Brand

5. Acquire valuable insights
Top six things you will learn by participating in this conference
• Learn how to identify and develop relationships with in uential digitally connected women--
they want to build relationships with your brand
• Understand how to persuade digitally connected women to talk about your Brand-- learn
how you can reach these women
• Identify what women love and hate about marketers-- learn rst hand what these digital
in uencers think about your brands
• Learn how Brands are doing it -- from industry experts-- nd out how to do it right – the
rst time
• Learn how Twitter, Facebook, and other social networks t into the mix-- they right mix will
extend and amplify your reach
• Understand how the world of digitally connected women is changing-- learning how these
women communicate will help your Brand

6. Who will be there?
Industry Experts Digital Women Brands
Social media experts share • 100+ Digitally connected • Brand Managers/
women who want to meet Directors
• Do’s and don’ts
and learn (face-to-face) • Interactive Managers/
• Best practices about your Brand Directors
• Case studies
• In uential women who • Social Media Managers/
Our list of experts will be want to better connect to Directors
announced shortly on the your Brand • Community Managers/
conference website
• Socially active women Directors
with highly developed • PR Managers/Directors
networks and
• Research Managers/
communities who are
Directors
ready to promote your
products and services

7. Meet in uential digital women
When they talk, people love to listen
– each woman attending has reach to thousands of other woman online
Attendees are screened and selected based on their appeal and potential
reach for your Brand’s message to other digitally connected women.
(Women apply, are screened, and invited to attend the event)
Section criteria:
These are women with great social capital and in uence:
• number & quality of social networks they belong to
• number of friends and connections
• time spent interacting with friends and connections
• the number of social interactions

8. Bene ts – build exposure
for your brand
Pre-conference bene ts include:
• Logo placement on the ShesConnected Conference Conference website
www.sheisconnected.com
• Logo placement on ShesConnected Conference Twitter Account:
twitter.com/sheisconnected
• Logo placement on ShesConnected Conference Facebook Fan Page Tab
• 1 dedicated email message to attendees before conference – establish
your connectionfrom the start
• Promotion of your brand’s participation by the ShesConnected Community
Management Team on multiple social media sites (we have a team of 10
women dedicated to promoting the event to other digital women – we
practise what we preach)
– Facebook outreach, twitter outreach, blog outreach, their social
networks outreach

9. Bene ts – build exposure
for your brand
On-Site bene ts include:
• Tabletop exhibit during event
• Opportunity to provide products and services for review by conference
attendees
• Your logo prominently displayed on all signage
• 4 Conference tickets for your Brand’s marketing team (you get to meet and
interact with these digital women)
• Full page ad in Conference program
• Attendee Welcome Bag insert (item must be approved by ShesConnected
Management)
• Other items for giveaways
• Recognized from the main stage
• Lead1 roundtable session at the event (topic to be approved by
ShesConnected management)

10. Bene ts – build exposure
for your brand
Post Conference Bene ts include:
• Final attendee mailing list
• Recognition on post-conference web page
• Company Logo included in post-conference sponsor “thank you
correspondence”
• Banner ad on ShesConnected.com for 1 month
• 2 hour strategy session from ShesConnected.com Consulting Services (we
provide the secret ingredient of community management services and can
show you what you can do next)
• First option to participate in upcoming events
• Category exclusivity

11. Investment for your brand
Brand participation
• e seen as a social media community leader
B
• eet face to face with in uential digitally connected women that can write about
M
your product/service in a casual environment
• roduct placement directly into the hands of conference attendees – provide
P
product/services into hands of 100 women attending
• earning and exposure for your marketing. Learn about community
L
management and connect with digital in uencers: 4 tickets

12. Event details
Tentative schedule- we are nalizing the details*
Date: October 20, 2010
Venue: Metropolitan Toronto Reference Library
789 Yonge Street , Toronto ON
(just north of Bloor Street)
Conference Room: TBD
Format: 8:00am-9:00am Registration & Breakfast
9:00am-12:00pm Morning Sessions: Panels/Workshops
12:00pm-1:00pm Lunch
1:00-pm-4:00pm Roundtables (Brand interactivity with
digital women)
*Session format may be change

13. ShesConnected
Multimedia Corp.

14. ShesConnected’s Expertise
Consulting Services
ShesConnected Multimedia is the go-to community management agency
that provides outsourced community management for leading brands. We
have been in business for over 3 ½ years with of ces in Toronto and
Boston.
ShesConnected also owns and operates the rst dual-pro le social
networking site for women which gives us incredible insights into the
social media space and how women use social media, With a database of
400,000 bloggers, social networking sites, forums, we have created a
process that allows brands to build meaningful relationships/
conversations with the female demographic.
This combination “unique in the industry ” is the reason why leading
organizations turn to ShesConnected for their community management
solutions. Our team of strategists, account directors, analyst, designers,
writers, and developers are highly trained and experienced in social media
and marketing to women. ShesConnected has the expertise you need for
creating vibrant online communities. We create long term relationships
with our clients and some of our clients include General Motors, the GM
Card, and Lavalife.

15. ShesConnected’s Focus
Connecting brands and digital women
– laser beam focus
Our clients refer to us as the “secret ingredient”. We
have developed a proven methodology for continuing
conversations and building conversations for brands.
When you create a promotion, there is a media buy, a
facebook fan page …then what?. That’s where we
come in- we keep the conversations going 24/7.
2 Of ces
USA: Framingham, MA
CANADA: Toronto, ON We work with your existing agencies to enhance and
amplify what they do. Our network of passionate
Community Managers brings your brand to life across
social media.

16. How we help leading brands build
and grow their communities online
• Community strategy and Ideation, covering content and communications planning
• Identi cation and introduction to online communities and in uencers that matter
most to your brand, industry or issue.
• Drive community activation and engagement
• Community Moderation: knowing how to keep communities engaged with and
without marketing programs
• Help clients develop organizational models, business processes, and best
practices for ongoing community engagement
• Measurement and reporting - media monitoring, earned media reporting, and
conversation mining

17. We have real social
networking experience
We built our own social network – just for women. We own and operate
ShesConnected.com giving us access to socially connected women. Our
Blogger directory and database gives us access to engaged, digital women.
www.shesconnected.com Member Directory Blog Directory

18. We know digital women
• Our rst published research report: The Power of
Social Media & Women in 2009 focused on the
attitudes and behaviours of women using social
media. Download your free copy today (http://
shesconnectedmultimedia.com/
download_research.php)
• Our research study was pro led in
MarketingProfs, eMarketer, Marketing Charts and
many other publications.
• Our 2010 report will be published this fall

19. Sponsors
Weewelcome.ca takes moms beyond “virtual
connectivity” and instead gives them the tools
they need to get out to grown up places and forge
meaningful friendships with other moms.
Every aspect of the website is interactive—giving
moms the opportunity to react, rate or rant about
what they encounter on our site and in their lives.
The site has a modern look and feel to ensure
WeeWelcome.ca is a website committed to providing local moms don’t feel they’re just looking at another
and relevant information to new and expectant parents pastel baby-site serving up diaper rash tips.
across Canada through the integrated delivery of content Those tips are readily available in an array of
via digital media, interactive events and a diverse social existing websites and publications.
network. WeeWelcome.ca is a trusted resource for moms
and moms-to-be to research products, services and ask the
community and experts for advice. Our site is modern in its approach and its
aesthetic. It won’t be mistaken it for anything
moms or advertisers have seen before. Don’t be
The fact is the internet is a vital means for moms with surprised if you see some dads and grandparents
babies to get the connection they crave. joining in the conversation as well!

20. Sponsors
SavvyMom Media (www.savvymom.ca) is the publisher of
the in uential online publications for Canadian moms,
SavvyMom Today and EatSavvy, and consumer-generated
mom review site, ShareSavvy.ca. The trusted voice for
moms across Canada, SavvyMom speaks to the broad
range of topics that moms need to address, nding practical
solutions to their everyday dilemmas. Through their various
social and online media advertising, promotion and
sampling programs, SavvyMom brings together brands and
moms in a trusted forum for productive interaction.

21. Contact
Donna Marie Antoniadis
Co-founder & CEO, ShesConnected Multimedia Corp.
416-761-4071, donna.marie@shesconnected.com
Top 20 Best Branded Women on Twitter
Connect On
ShesConnected LinkedIn Twitter
Conference website:
www.shesconnectedconference.com

22. Event Schedule
• Toronto: October 20, 2010
• Vancouver: TBD
• Ottawa: TBD
• Calgary: TBD