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Economic Uncertainty Likely to Impact Holiday Sales

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Holiday Shopping 2016: Women Weigh In

Publicado en: Empresariales
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Economic Uncertainty Likely to Impact Holiday Sales

  1. 1. marketing@SheSpeaks.comwww.SheSpeaksInc.com SocialMediaAsHolidayShoppingTool Womenreporttheywillincreasinglyusesocialmedia asaresourceforholidayshopping. Mostpopularsocial source,36%usefrequently 19%usetosee whatfriendsarebuying 66%willuse Amazon 27%go-tofor gi ideas 20%useforproduct reviews&informa on 18%tweetto findcoupons AmazonWillWinHer$$$In2016 Womencon nuetoloveshoppingonAmazon. 28% plantospendmore thisyearonAmazon MobileShoppingRisesSharply Forthefirst me,morethanhalfofwomensaytheywillusetheir phonestomakeholidaypurchases,vs.46% ayearago. 54% willshopon mobiledevices OnlineShoppingontheUpswing 35% ofwomenplantodothe majorityoftheirholidayshoppingonlinethisyear. That’sa13% increase over2015 Womenreportplanstospendlessthisyear vs.2015,10% less. 20152016 vs.Plansfor spend EconomicUncertaintyImpactsHolidayShopping Nearly1/3ofwomenfeeluncertainabout thecurrentstateoftheU.S.economy–vs.17% ayearago. =+ Thisis76% higherthan1yearago ? Womenaremoreconcernedabouttheirfamily's financialsitua onthisyear. FinancialConcernsDominate in2015 35% in2016 40% ?$?$? vs. EconomicUncertaintyLikelyTo IMPACTHOLIDAYSALES HolidayShopping2016: Women Weigh In

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