BCCI Social Channels - Performance Summary

1. Issued: Friday 29th May 2015 | Period covered: 20 – 27 May 2015
15.7m 1.2%
15.9m
3.5m 0.1%
3.5m
114k 15.8%
132k
1.3m 0.1%
1.3m
5m 1.7%
3.3m 24%
32
Total Videos
22
Total Videos
14
Total Videos
86% 14%
Overall Gender
Distribution
Issued: January 15 2015 | Period covered: December 2015
BCCI: Key Highlights
% changes are in comparison to November
0.95M
Total Video Views on bcci.tv
40%
73% 77% 76%

2. India win the Test series 3-0
*Top 2 BCCI Instagram posts
*Most viewed video on Facebook
78%
14%7%
Web-wide: Countries
where the
conversations are
happening
Web-wide:
Sources where the
conversations are
happening
84%
10%
6%
Others
Top Video* on Facebook with 1.6M
views (3.04 times the avg views of all
BCCI Facebook videos in December)
11.5k#TeamIndia
video in the bus
Off-field updates =
Increase in
Engagement
Team dinner: 229k
Yuvraj’s Bday: 259k
#TeamIndia cover pic
10k
9.5k
285k 315k 598k 11.9m 25.9m
Sports Federations on Instagram
(Follower count)
24.5k
Retweets
World
Ranking
436
14.2M
Impressions
from Tweets
Campaign
mentions
5.2k#AskBCCIPresident
@damienmartyn@rahulkanwal@ndtv
202k1.05m5.8m
Active Fans and Influencers on Twitter
Victorious #TeamIndia
video in the team bus
Most shared
464k
6%
Mentions across all
sources using uberVu