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BCCI Summary - Social Channels

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BCCI Social Channels - Performance Summary

Publicado en: Datos y análisis
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BCCI Summary - Social Channels

  1. 1. Issued: Friday 29th May 2015 | Period covered: 20 – 27 May 2015 15.7m 1.2% 15.9m 3.5m 0.1% 3.5m 114k 15.8% 132k 1.3m 0.1% 1.3m 5m 1.7% 3.3m 24% 32 Total Videos 22 Total Videos 14 Total Videos 86% 14% Overall Gender Distribution Issued: January 15 2015 | Period covered: December 2015 BCCI: Key Highlights % changes are in comparison to November 0.95M Total Video Views on bcci.tv 40% 73% 77% 76%
  2. 2. India win the Test series 3-0 *Top 2 BCCI Instagram posts *Most viewed video on Facebook 78% 14%7% Web-wide: Countries where the conversations are happening Web-wide: Sources where the conversations are happening 84% 10% 6% Others Top Video* on Facebook with 1.6M views (3.04 times the avg views of all BCCI Facebook videos in December) 11.5k#TeamIndia video in the bus Off-field updates = Increase in Engagement Team dinner: 229k Yuvraj’s Bday: 259k #TeamIndia cover pic 10k 9.5k 285k 315k 598k 11.9m 25.9m Sports Federations on Instagram (Follower count) 24.5k Retweets World Ranking 436 14.2M Impressions from Tweets Campaign mentions 5.2k#AskBCCIPresident @damienmartyn@rahulkanwal@ndtv 202k1.05m5.8m Active Fans and Influencers on Twitter Victorious #TeamIndia video in the team bus Most shared 464k 6% Mentions across all sources using uberVu

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