16. The traditional shopping process is …
Linear, predictable, analog, brand-controlled
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
17. The new purchase journey is …
Non-Linear, multi-channel, digital, consumer-controlled
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive
18. Clicks are People !
For you to achieve your goals, your visitor
must achieve their goal first.
“Visitors are only concerned with how they
want to buy and what is relevant to them”
19. Watch your data not just results!!
“Successful marketers know
their goals, and they watch
data everyday and constantly
analyse not only the results,
but what data matters.”
20. What is conversion rate?
• The percentage of your
visitors who end up
reaching a given goal.
• Typical goals include,
making a purchase,
submitting an inquiry
form, and signing up for
a free newsletter.
22. What’s your conversion rate ?
2 %, 5% or 10 % ?
To double your conversion rate, you
need to increase conversion rates of
your:
• Ads by 25 %
• Homepage by 25 %
• Product page by 25 %
• Shopping cart by 25 %
30. CRO Process
Research & Analysis
Review &
Ideas & Solutions
Implementation
Testing
31. Purchase funnels are changing and
DIGITAL is playing a role at every stage.
Awareness Customers see conversations between brands
& satisfied customers. This builds trust.
Interest
Reviews & active communities show
Desire prospects that desired needs will be met.
Consideration
& Research
Customers rely on a number of platforms to
move to action
Action Engaged new customers become great
Advocacy
ambassadors
32. Mobile site optimisation
The mobile rule of thumb
“ If it cannot be done by the thumb, it cannot be done”
• Buttons should be big
• Buttons should be isolated
• Buttons should be reachable
• Buttons Should be Prioritised
• Buttons Should Use Descriptive Text
33. Ways to improve conversions
• A/B split tests
• Google Adwords
• Web analytics
• Usability testing
• Test your headlines
• Test different offers
• Test different calls-to-action
• Remove clutter
• Test different images
• Don’t ask for too much information
34. Website Usability
• Simple & Easy to use
• Design pages for scanning and not for reading
• Good, visible, site navigation
• Talk the same language like your users
• Prioritize the key information( users look for) above the fold
• Trust & Creditability need to be reinforced
35. Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty sam.shetty@netregistry.com.au