1. The Treatment of our
Video

2. What is our track about and
the concept of the video
• As people know our song is based on One by
Swedish House Mafia
• Using the touch-pad and possibly the keyboard we
have an advantage. From this, we can base our idea
on the original video.
• To create more of an effect our video would be shot
in the science department. This would make it more
visual and something different to what everyone
sees, a dark scene with people dancing.

3. Breakdown of narrative and
performance of the song
• Our video would be both performance and narrative.
• As the pace of music gathers pace, the camera shots and
editing would also be the equivalent pace.
• The narrative of the song would come into our video
when we start up a science experiment. The use of
Bunsen-burner, beaker and lab jacket would be used.

4. How would we address the
genre and artist
• In the video, the two pupils will be dressed in
uniform ready to do a experiment.
• We are also basing our video on 1950s style of
filming. Black and white and unconventional
camera angles are going to be shot in this video.
• The font as well will be scientific, it would be
bold and also a shadowy font. Below is the font
used in the 1974 ‘Young Frankenstien’ film. This
is what sort of font we want in our video.

5. Who is our target audience?
• Our target audience is aimed at the 15-30 market.
• These sort of ages would go out partying and go
into clubs and this is the sort of music they could
listen to.
• People who are older might not like it as they do
not go out partying as much as younger people.

6. How will we attract our
audience and address
them?
• We will create a digi-pack and this will contain the
front album cover.
• On the front album cover, it will be colorful and would
attract the audience.
• Single reviews will also be visible on the album cover.
If they are highly rated by top newpsapers or
magazines then they the audience would like to buy.