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TWITTER & YOU
Jennifer Woodley
Communication Specialist
Great Prairie AEA
Jennifer.woodley@gpaea.org
+

Hello @jenwoodley24



Communications Specialist


Internal/External
Communications



News Blogs & E-News (The
Cornerstone)



Website



Social Media Diva


Facebook, Twitter, LinkedIn
, Pinterest, Google+
+

Hello @iamDublin

Puppy Tweets
+

Social media defines the
activities that integrate
technology, social
interaction and the sharing
of words, images, video
and audio.
+

More simply put
“Social media is people having
conversations online.”

DID YOU SEE THIS?

OMG!
RT!
+

Social Media & You


How many of you…


Twitter



Facebook



LinkedIn



Google+



Pinterest



Instagram



Vine



Tumblr



Foursquare
+

Social Media by Internet Users


67% Facebook



16% Twitter



15% Pinterest



13% Instagram



6% Tumblr
+

Social Media Users by Gender
71% Females

62% Males

1.

Facebook

1.

Facebook

2.

Pinterest

2.

Twitter

3.

Instagram

3.

Instagram

4.

Twitter

4.

Tumblr

5.

Tumblr

5.

Pinterest
+

GPAEA Uses Social Media


www.gpaea.org
+

Why?


Build better relationships



Raise awareness



Increase website traffic



Interact with those we serve



Network with Educators worldwide



Share resources and news
+

Launched in 2006
Twitter.com
+

Who is using it?


107.7 billion Americans have a registered account
Mediabistro.com, February 2012



69% of users follow others based on recommendations from
friends
Mediabistro.com, February 2012



Most popular among working adults
Nielsen Online, March 2009



Largest age population: 35-49 year olds (55%)
Mediabistro.com, August 2012



Fastest-growing segment: 18-29 year olds
Mediabistro.com, May 2012
+

The Basics


Tweet




Handle




Responding to another Twitter user - @GPAEA is my favorite!

ReTweet (RT) or Modified Tweet (MT)




Username & URL - @GPAEA &twitter.com/GPAEA

@Reply




140 characters

Sharing a post from another user

#Hashtag


# or hashtag categorizes tweets for reference - #gpaea
+

Twitter Search & #Hashtags
http://youtu.be/jGbLWQYJ6iM
+

# are your friend!


#edchat



#iaedchat



#iaedfuture



#edtech



#gpaea



#1ii1
+

Create a Twitter Account
www.twitter.com
+

Your Twitter Account


Edit Profile




Click on the gear to change
photo, description, etc.

Lists


List that you create or follow



Settings



Sign out
+

Who should I follow?


GPAEA – http://twitter.com/GPAEA



Mepo Schools - https://twitter.com/MepoBulldogs



The List


Iowa Administrators on Twitter: http://bit.ly/Q6RUyt
+

Twitter Hunt
+

1. Create a new list


Click on the gear and “Lists”



Click Create list



Name it ”Twitter Hunt”



Mark as Private



Save List
+

Twitter Hunt
Post your first Tweet and use
#mepopd13



Follow @GPAEA





Check out who @GPAEA is
following



Search for #iaedchat



Follow two people from the
#iaedchat search



Follow the person next to
you, then @reply to them



Add two different people to your
Twitter Hunt List



Search your subject (with
&w/out #)



ReTweet a post
+

Twitter Tools


HootSuite



TweetDeck
+

Talk Amongst Yourselves!
How

can you use
Twitter as an
Educator? in
your classroom?
+

Twitter & You
+

Overwhelmed yet?
+

Social Media Tips for Educators


Don’t friend current
students/parents



Don’t post anything you
wouldn’t want in the newspaper



Ask your friends to be mindful
when posting pictures of you



Check your privacy settings



Don’t argue
+



Resources & PP:
http://bit.ly/gpaeatwitter



Contact:
Jennifer Woodley
@jenwoodley24
jennifer.woodley@gpaea.org



Connect with GPAEA:


Thank you!

www.gpaea.org
+

Sources


Videos




Twitter Search in Plain
English by Common Craft

Photos


iClipart.com (subscription)



Twitter.com



Statistics


Pew
Internet, http://www.pewintern
et.org/



Public Assembly
Webinar, http://www.youtube.
com/watch?v=vqLM3zGsbgg
&feature=youtu.be

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Twitter & You

Editor's Notes

  1. Let’s break that down
  2. 87% of Americans are aware of Twitter, compared to 88% who are aware of Facebook. 7% actually use the social media site.
  3. Social Media is such a powerful tool – we must leverage it to our benefit.