1. THE MOBILE SHOPPING PLATFORM

2. Customers
Vendors End-Users

3. Problems
- Large queues in
- No feedback from clients.
stores
- Stock
- No access to real time
managments knowledge

4. - Gather User Information
(No feedback from clients)
- Personalized marketing campaings
(Stock managments)
Vendors

5. - User smartphone as a P.O.S
(Large queues in stores)
- Connecting across Social Networks
(No access to real time knowledge)
End-users

6. Case
5-9 min 2-3 min NO queue

7. End Users
“20% de los internautas españoles posee
un Smartpohone” by marketingyconsumo.com
“El 73% de internautas móviles accede a
las redes sociales en su smartphone” by rtve.es
Everyone
with Dynamic and Active in social
smartphone. Modern people. networks.

8. Vendors
Burger king Dunkin donuts
High street vendors Mc donalds
H&M Starbucks
Zara

9. -Real time knowledge
-Manage inventory (according to needs)
- Save Time
- Save money
- Information

10. Buy is a
Game
Awards
Real Time
Discounts
Users must use shopsial

11. Monetizing
Subscriber plan
knowledge for marketing
Advertisment
Direct pay tax
Pre paid credit
(something like skype)

12. Staff Marketing Technology
Cost
•Servers (300€) 15.000€
12.500€
•Salaries (8000€) 10.000€
Designer, 2 developer, founders, marketing,
lawyer 7.500€
•Marketing (5000€) 5.000€
Agressive discounts, gifts for the best users,
advertisment. 2.500€
0€
Month
COSTS

13. • Subscriber Program 1000 Vendors (39.995€)
(39,95€/month)
Avg 15h/vendor users
• Marketing campaigns (7.500€)
(0,5€/user)
• Geolocated discount 100 transaction/day
alert (1€/h) (450k€)
•Transaction fee (2,5%) Prepaid plans
4,95€, 9,95€, 24,95€, 49,95€
•Pre paid credit
REVENUE

14. 1. Improving domain architecture
2. REST API
3. Android app
4. Starting background app
5. Restkit framework for iOS
6. Survey
7. Market (livingsocial.com)
PROGRESS THIS WEEK

15. Business Prototype
Determinate the market Problems with hibernate
Market dimension sessions
Cost estimation Svn repository down
iOS restkit framework
PROBLEMS

16. 1. Complete buy workflow
2. Adquire more real data
3. Work on a business
NEXT WEEK