This is the presentation given by me at the 3rd Marketing Global Youth Forum, Taj Lands, Mumbai on 8th Feb, 2011. Feel free to contact for further details.
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Youth Revolution in Mobile Handset Industry in India
1. “ The most prolific period of pessimism comes at twenty-one, or thereabouts, when the first attempt is made to translate dreams into reality. ” Youth …… here we go ….
2. Youth Revolution in Mobile Handset Industry Presented by, Shripal Gandhi Vice President – Sales and Marketing BYOND Mobiles
7. Factors For choosing mobile Phone Market – north & east Source : TGI Factors for choosing Mobile Phone MOBILE PHONES: Own: Yes MOBILE PHONES: Plan to buy: You MOBILE PHONES: Plan to buy: Someone else in the family Advertising 8.48% 8.38% 6.82% Company reputation 16% 13% 12% Sound / Picture Clarity 41% 30% 33% Personal experience 13% 12% 11% Reception 3.01% 3.30% 1.98% Recommendation 2.57% 2.32% 2.27% Special offers / schemes 9.14% 6.80% 7.61% Costs 7.62% 5.18% 6.61% Customer service including complain handling 4.49% 3.07% 4.12% Image/Brand 3.64% 2.70% 2.96%
8. Features in Mobile Phone Features in mobile phone: Have Total % MOBILE PHONES: Own: Yes MOBILE PHONES: Plan to buy: You MOBILE PHONES: Plan to buy: Someone else in the family Internet/WAP 6.57% 10% 9.42% 8.31% E-mail 9.81% 15% 13% 13% Games 46% 72% 52% 57% Text Messages 31% 48% 33% 38% Voice mail/Answer phone 8.51% 13% 11% 10% Camera (Still pictures) 9.45% 15% 13% 11% Video Camera 8.41% 13% 12% 10% Voice Activation 4.25% 6.64% 6.14% 4.68% MMS/Picture Messaging 11% 17% 14% 12% Triband 1.45% 2.26% 2.23% 2.00% Get SMS Text 44% 69% 54% 55% Information Services 4.69% 7.33% 5.18% 5.19% Radio 13% 21% 18% 18% MP3 Player 7.44% 12% 10% 8.80% Downloading/Watching Videos 3.95% 6.17% 5.39% 4.45% Bluetooth 5.81% 9.08% 7.66% 7.28% Google Maps 1.21% 1.90% 1.83% 1.57% GPS-Geographic Positioning System 1.28% 2.01% 2.14% 1.41% 3G (Third generation Technology) 0.67% 1.05% 1.22% 0.59% Others 3.10% 4.85% 3.25% 5.31%