GENMAICHA powder, is made by roasting rice and the green tea, type of tea used to make matcha. After roasting rice and the green tea, just like the usual sencha. The rich, roasty rice flavor can be enjoyed for simply drinking it as GENMAICHA, or can be used as a flavoring when making cake, ice cream, or other sweets. Delicious aroma of roasting. Ideal for cooking of ice-creams and pastries. This product is made for those who want to enjoy new green tea flavour other than Matcha in their cuisine.