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PRSA Southwest District Conference on Personal Branding

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Dan Schawbel presented at the PRSA Southwest District Conference on personal branding for smart PR people. http://danschawbel.com

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PRSA Southwest District Conference on Personal Branding

  1. 1. Personal Branding for Smart PR People<br />Dan Schawbel, author of Me 2.0<br />
  2. 2. The Bieber Phenomenon<br />2007<br />2010<br />Originally from Canada<br />165 million YouTube views total<br />Usher and Timberlake were bidding for him<br />Hit #1 in the Billboard Charts<br />
  3. 3. Why is Social Media a Revolution?<br /><ul><li>Radio 38 years to reach 50 Million listeners
  4. 4. TV 13 years to reach 50 Million viewers
  5. 5. Internet 4 years to reach 50 Million viewers
  6. 6. iPod 3 years to reach 50 Million users</li></ul>Facebook less than 9 months to reach 100 million users!<br />Source: Andrew Hazen, CEO, PV Media Group<br />
  7. 7. The End of Gatekeepers<br />
  8. 8. 99%won’t pay for online content<br /><ul><li>Nielsen</li></ul>1 bad tweet can cost you 30 customers<br /><ul><li>Convergys Corp.</li></ul>93% of people expect companies to be on social networks<br /><ul><li>2009 Cone Survey </li></ul>Social networks for background checks<br /><ul><li>53% of hiring managers CareerBuilder
  9. 9. 10% of admissions officers Kaplan</li></ul>Times Have Changed<br />
  10. 10. Social Media Skills Are Mandatory<br />~80% Require Candidates to Have SM Skills <br />
  11. 11. Public Relations 2.0<br />Traditional<br />Social<br />51% of PR People Think Press Release’s Aren’t Useful<br />Source: Ragan Communications/Pollstream<br />
  12. 12. 4-Step Personal Branding Process [DCCM]<br />
  13. 13. The Success Triangle<br />Transparency<br />Authenticity<br />Passion<br />Expertise<br />Support System<br />Value<br />Visibility<br />
  14. 14. Self-Impression = Perception<br />What is Your Brand?<br />
  15. 15. Personal Financein Minnesota<br />Personal Finance<br />Finance<br />Take a Niche<br />
  16. 16. How Do People Categorize YOU Inc.<br />
  17. 17. Do You Stand Out?<br />15,740Social Media Experts<br />6,693Lawyers<br />3,219 Real Estate Agents<br />
  18. 18. 4-Step Personal Branding Process [DCCM]<br />
  19. 19. Personal Branding Toolkit<br />CD Portfolio<br />Resume<br />Social Networks<br />Cover Letter<br />Website / Blog<br />Business Card<br />
  20. 20. Know your brand<br />Register your blog<br />Choose your medium<br />Have a unique design<br />If a 7-year-old can do itYOU CAN<br />Blogging 101<br />
  21. 21. 65 Million<br />Members<br />400 Million<br />Members<br />105 Million<br />Members<br />176 Million<br />Members<br />The “Big 4” Social Networks<br />
  22. 22. Make Your Profiles FLAWLESS<br />Your Profile Picture = Followers X10<br />
  23. 23. 4-Step Personal Branding Process [DCCM]<br />
  24. 24. Attend networking events<br />Connect with the media<br />Use your email signature<br />Write articles<br />Comment on blogs<br />Speak publicly<br />Get endorsements<br />Join (social) groups<br />Write a book<br />Promotional Tips<br />
  25. 25. Networking At 3 Levels<br /> Who youknow<br /> Who theyknow<br /> Who knowsyou<br />
  26. 26. 4 Rules of Brand Relationships<br />
  27. 27. 4-Step Personal Branding Process [DCCM]<br />
  28. 28. What Does Google Say About You?<br />53%of people google others<br />47%of people self-google<br />Pew Internet Study, Dec 07<br />
  29. 29. Visibility Creates Opportunities<br />
  30. 30. Reputation Management<br />Your Brand Can’t HideFromGoogle<br />
  31. 31. Brands Can Shatter in an Instant<br />
  32. 32. Don’t Call Kevin Smith Fat<br />1.6Million Twitter Followers, 1,100 News Articles and 13,000Blog Posts<br />
  33. 33. One Post Can Cost You a Job<br />
  34. 34. Protect Your Online Reputation<br />YourName.com<br />Facebook.com/YourName<br />LinkedIn.com/in/YourName<br />Twitter.com/YourName<br />YourName.Wordpress.com<br />Google.com/profiles/YourName<br />
  35. 35. Listen and Monitor – 6 Tools<br />
  36. 36. Your Personal Branding System <br />Gather and Monitor<br />Organize<br />Distribute<br />
  37. 37. 1 in 2Americans Will Have a Smartphone by Christmas 2011<br />- Nielsen, March 2010<br />Geo-location and Brand applications<br />Your Mobile Brand<br />
  38. 38. Your Online Network is Worth $$$<br /># of followers<br /># of friends<br /># of subscribers<br /># of contacts<br />Kim Kardashion earns $1,000 per tweet<br />The value of each social network fan is $3.60To work at Best Buy you need 250+ Twitter followers<br />
  39. 39. You Are Now a Product<br />
  40. 40. Your Future is Transparent!<br />Social Networksand Search EnginesCombine<br />
  41. 41. Command Your Future<br />Be careful<br />Work hard<br />Build relationships<br />Have fun!<br />
  42. 42. Continue Your Journey<br />
  43. 43. Thank You!<br />

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