1. PROMOTIONAL CAMPAIGNS OF FIFA 2010 BY: Siddharth Singh(E,34)

2. Biggest players… MTN – we can’t wait, let’s go 2010! – R7.1bn CCTV licensing fees – US $2.2 million Television rights- ABC and ESPN Hyundai Kia Coca cola

3. Nike Adidas - $110mn McD - $15mn Visa Powerade Budwieser-$16mn Licensed merchandise Continental airlines - $19mn PUMA EMIRATES SONY

4. TEAMS SPONSORSHIP ADIDAS – 12 TEAMS SPAIN,ARG,GERMANY,FRANCE NIKE – 9 TEAMS-BRAZIL,PORTUGAL,NEDERLANDS PUMA – 6 TEAMS- ITALY,IVORY COAST,GHANA

5. PROFITABILITY OVER MEDIUM & LONG TERM ACHIEVE IT BY GENERATING EMOTIONAL CONNECT HOW YOU ACTIVATE?- IE BUSINESS SCHOOL

6. WEALTHY FIFA Acc. to FIFA finances 2009: FIFA in heavy profits! Net profit in 2009: US$196mn For revenue related to events:US$650mn by selling rights

7. OTHER MONEY FACTS… FIFA 2010 : US$450 mn to national teams…61% higher than FIFA 2006 Winner:US$30 mn… Teams reaching only 1st round : US$8mn Additional US$1mn : preparation cost US$1600 contributed per player per day.

8. SOURCE: http://www.indiantelevision.com/special/y2k10/fifa_spl.php http://www.pagalguy.com/2010/06/why-and-how-brands-hope-to-score-at-the-fifa-world-cup/ http://www.info4security.com/story.asp?storycode=4124525 http://en.wikipedia.org/wiki/Economics_of_the_FIFA_World_Cup http://www.project2010.co.za/2010_World_Cup_sponsorship.asp?PN=1

9. THANK YOU……