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Antiquity Activation  By:  Siddhartha Sharma  (Roll No 225) Neeraj Meena  (roll No: 166) SIMC Batch 2010
Brand DNA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Need ,[object Object],[object Object],[object Object],[object Object]
Activation Objective ,[object Object],[object Object]
Output Expected ,[object Object],[object Object]
Guideline for developing Activation Ideas on Antiquity family  ,[object Object],[object Object],[object Object]
Guideline for developing Activation Ideas on Antiquity family  …..Contd ,[object Object],[object Object]
Creatives of Antiquity for Activation Idea Formulation
Creatives of Antiquity for Activation Idea Formulation…..Contd
Brought to you by Antiquity Blue Cassettes and CDs “ By Invitation Only” Party!
[object Object],[object Object],[object Object],[object Object],[object Object],Objective of the Activity
Target Group Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object]
Activity Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-air elements ,[object Object],[object Object],[object Object]
On the D-day ,[object Object],[object Object],[object Object]
Particulars of the Party ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost ,[object Object],Thank You

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Antiquity Activation