Personal Information
Organización/Lugar de trabajo
Brussels Area, Belgium Belgium
Ocupación
Managing Partner & Digital Analytics Lead
Sector
Advertising / Marketing / PR
Sitio web
www.onlinefocus.be
Acerca de
I assist and guide our clients in the process of analysis and optimization of the marketing activities and the online performance.
For each project the mission is to perform actionable analytics by delivering a continuous assessment of the results and the processes that have been put in place, and by providing action-based recommendations towards a proven ROI.
This also involves integrating online and offline data coming from competitive (benchmark and market) research, segmentation (CRM database, demographic information) analysis, attitudinal researches (surveys and group discussions), transactional data, etc. In other words 'big data'...
Specialties:
> Data Analytics
> Web Analytics...
Etiquetas
optimization
digital analytics
online focus
monetization
google analytics business conference
gabc13
google analytics
tag management
google tag manager
gtm
webtrends
nuconomy
omniture
radian6
days
these
media
social
wom
survey
email
measurement
analytics
target
engagement
Ver más
Presentaciones
(2)Personal Information
Organización/Lugar de trabajo
Brussels Area, Belgium Belgium
Ocupación
Managing Partner & Digital Analytics Lead
Sector
Advertising / Marketing / PR
Sitio web
www.onlinefocus.be
Acerca de
I assist and guide our clients in the process of analysis and optimization of the marketing activities and the online performance.
For each project the mission is to perform actionable analytics by delivering a continuous assessment of the results and the processes that have been put in place, and by providing action-based recommendations towards a proven ROI.
This also involves integrating online and offline data coming from competitive (benchmark and market) research, segmentation (CRM database, demographic information) analysis, attitudinal researches (surveys and group discussions), transactional data, etc. In other words 'big data'...
Specialties:
> Data Analytics
> Web Analytics...
Etiquetas
optimization
digital analytics
online focus
monetization
google analytics business conference
gabc13
google analytics
tag management
google tag manager
gtm
webtrends
nuconomy
omniture
radian6
days
these
media
social
wom
survey
email
measurement
analytics
target
engagement
Ver más